Aeon Fantasy and Oro Sign Business Partnership Agreement to Promote Retail Media Business

Aeon Fantasy Co., Ltd. (Headquarters: Chiba City, Chiba Prefecture, President and Representative Director: Tokuya Fujiwara, hereinafter "Aeon Fantasy") and Oro Co., Ltd. (Headquarters: Meguro-ku, Tokyo, President and Representative Director, CEO: Atsushi Kawada, hereinafter "Oro") are pleased to announce that they have entered into a business partnership agreement aimed at expanding and promoting the retail media business.

Background of the Business Partnership

In recent years, the retail media market, which leverages purchase data and customer touchpoints held by retailers, has continued to expand and is attracting significant interest from advertisers.

Aeon Fantasy has been developing its retail media business by utilizing the customer base and media assets it has cultivated in the retail domain. Meanwhile, Oro possesses a broad network with advertisers and advertising agencies, as well as expertise in advertising sales and operations. By collaborating, both companies will further enhance the value provided to advertisers and accelerate the growth of Aeon Fantasy's retail media business.

Details of the Business Partnership

Under this partnership, Oro will participate as a designated agency for the retail media owned and operated by Aeon Fantasy. Furthermore, a joint secretariat will be established by both companies to handle the planning and sales promotion of advertising products, proposal activities to advertisers and advertising agencies, and the development of operational structures.

The main roles of each company in this partnership are as follows:

- Role of Aeon Fantasy

o Development and operation of retail media

o Provision of media assets and data infrastructure

o Planning and improvement of advertising products

- Role of Oro

o Advertising sales activities as a designated agency

o Proposals and sales support to advertisers and advertising agencies

o Operation of the joint secretariat

Future Outlook

Through this partnership, both companies aim for further growth in the retail media business and to provide more effective marketing opportunities to advertisers. By leveraging the strengths of both companies, they will continue to promote the development of new advertising products and expand sales channels, contributing to the development of the retail and advertising industries.

Company Overview

【About Aeon Fantasy Co., Ltd.】

Operates 1,309 stores, including amusement facilities and playgrounds, in 9 countries across Japan, China, and ASEAN countries, including "Molly's Fantasy" (as of the end of May 2026).

・Established: February 14, 1997

・Location: 1-6 Nakase, Mihama-ku, Chiba City, Chiba Prefecture

・Representative: Tokuya Fujiwara, President and Representative Director

・Business Activities: Operation of "Amusement Facilities" and "Playgrounds" within shopping centers

・Official Website: https://www.fantasy.co.jp/

【About Oro Co., Ltd.】

Provides cloud solutions that support business improvement and management efficiency based on outstanding creativity and the latest technological capabilities, as well as marketing communication solutions that support corporate marketing activities on a one-stop basis, centered on digital.

・Founded: January 20, 1999

・Location: Tokyo Headquarters, Meguro Suda Building, 3-9-1 Meguro, Meguro-ku, Tokyo

・Representative: Atsushi Kawada, President and Representative Director, CEO

・Business Activities: Cloud Solutions Business (development and provision of "ZAC", etc.), Marketing Communication Business

・Official Website: https://www.oro.com/

Inquiries Regarding This Matter

Aeon Fantasy Co., Ltd. CXE Division, Asset Use Promotion Mail: asset-biz@aeonfantasy.jp

▼Inquiries about advertising placement here https://forms.gle/fEfMRAMgLK3jzs2i6