What is AEON Fantasy's social contribution activity?

It involves visiting social welfare facilities and schools, and inviting children to stores, providing support through play.

How many children did you bring smiles to in fiscal year 2025?

We brought smiles to 1,490,260 children across 7 countries, including Japan and ASEAN.

Which region is particularly active in overseas activities?

Activities in the ASEAN region, particularly in Malaysia (approximately 780,000 people), have become established and are actively carried out.

Delivering 'Smiles' to 1.49 Million Children Annually Across 7 Countries. 2025 Fiscal Year Regional and Social Contribution Activity Report

Published Mar 31, 2026 7:30 PM ・ Updated Jun 28, 2026 8:19 PM ・ 3 min read ・ Source: PR TIMES

AEON Fantasy reported its CSR achievements for FY2025, providing 'smiles' through play to over 1.49 million children in Japan and 6 ASEAN countries.

AEON Fantasy Co., Ltd. (Headquarters: Chiba City, Chiba Prefecture; President and Representative Director: Tokuya Fujiwara; hereinafter "our company") reports that as a result of its regional and social contribution activities in Japan and overseas (China and six ASEAN countries) during fiscal year 2025 (March 2025 to February 2026), it has delivered "smiles" to a total of 1,490,260 children over the year.

Based on "Deepening Communication with Local Communities," which is one of our materialities (key issues), our company's vision for 2050 is to create "local communities full of 'smiles' by providing places for fun and interaction." We will pursue forms of support that only a play company can offer, and we will continue to respond to the desire of children around the world to "play" and contribute to local communities.

Fiscal 2025 Activity Results: The Expanding Circle of "Smiles" Around the World

In fiscal 2025, we actively conducted "visit activities" to social welfare facilities, schools, and kindergartens, as well as "invitation events" to our stores in seven countries around the world, including Japan. Particularly in the ASEAN region, visit activities closely linked with local communities have taken root, and we are actively creating opportunities for children who have limited chances to experience "play" in their daily lives.

[Number of people who received "smiles" by country (Total: 1,490,260 people)] - Japan: 92,204 people - China: 34,510 people - Malaysia: 781,218 people - Thailand: 15,948 people - Philippines: 87,663 people

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Source: PR TIMES
Category: Survey

Delivering 'Smiles' to 1.49 Million Children Annually Across 7 Countries. 2025 Fiscal Year Regional and Social Contribution Activity Report

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Fiscal 2025 Activity Results: The Expanding Circle of "Smiles" Around the World

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