FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Takeo Kotani) will celebrate its 45th anniversary in September 2026. Building on five keywords that have been consistently pursued, the company will operate under the slogan "Ichiban Challenge" (The Biggest Challenge).

As part of its initiative to "find the most wonderful things," and to allow more customers to enjoy FamilyMart's hot snacks, FamilyMart will renew the package designs for various hot snacks, including "Famichiki," starting July 14 (Tue) to commemorate its 45th anniversary and the 20th anniversary of "Famichiki."

Commemorating FamilyMart's 45th Anniversary and "Famichiki's" 20th Anniversary, the Famichiki Bag and In-Store Hot Snack Case Get a Makeover!

Famichiki has been loved by many customers and celebrates its 20th anniversary this year. In this milestone year, to continue receiving support from more customers, the "Famichiki Bag (Hot Snack Bag)," the symbol of Famichiki, will be renewed for the first time in 9 years.

The new Famichiki Bag was launched as part of FamilyMart's "Next FamilyMart Project," an initiative to pursue new possibilities for convenience stores and evolve their value. It was created under the direction of NIGO®, FamilyMart's Creative Director. From the perspective that "the future lies in the past," the familiar and good design details of the Famichiki Bag have been retained while being updated to suit modern lifestyles.

【Product Information】

【Product Name】 Famichiki

【Price】 230 yen (248 yen including tax)

【Sales Region】 Nationwide

【Contents】 Enjoy the crispy texture of the coating and the deliciousness of the tender, juicy chicken. It is a boneless type for easy eating.

*The image is for illustrative purposes.

*As this is a product subject to reduced tax rates, the tax-inclusive price is shown at 8% consumption tax.

*Product prices, release dates, and specifications may vary by region.

Among hot snacks, "Famichiki" is FamilyMart's No. 1 selling flagship product, having surpassed a cumulative sales volume of 2.6 billion servings in May 2026. In recent years, it has received strong support not only from customers in Japan but also from international visitors.

Furthermore, along with the renewal of the hot snack bags, the design of the in-store cases next to the registers will also be completely revamped. The new in-store cases will feature a pop design with striking red and yellow stripes, making the entire hot snack area more attractive and approachable.

Please enjoy "Famichiki" and other fried foods and deli items at the renewed hot snack corner, born in this milestone year of FamilyMart's 45th anniversary and "Famichiki's" 20th anniversary.

〈Renewed In-Store Case〉

Under the slogan "You and, FamilyMart," FamilyMart aims to be an indispensable place beyond convenience, by staying close to the community and connecting with each customer like family.

<Reference Information>

The Meaning Behind "Ichiban Challenge"

FamilyMart will celebrate its 45th anniversary in September 2026.

To remain the "number one" choice for customers, beyond the boundaries of convenience stores, in response to the changing times, we have set "Ichiban Challenge" as our new slogan, meaning "Creating many of your 'number ones'."

Under this slogan, we will continue the biggest challenge in FamilyMart's history, based on eight fields: "Delicious," "A Little More Value," "Exciting and Fun," "Find Wonderful Things," "Innovative and Cutting-Edge," "Environmentally Friendly," "A Place to Want to Work," and "Loved by the Community."

45th Anniversary Special Site: https://www.family.co.jp/campaign/spot/2026_45th.html

FACT BOX

  • Source: PR TIMES
  • Category: 商品
  • Organizations: NIGO®