Lemonade Connects Everyone's Wishes. Support Again This Year! Children from the 4th "Minna no Lemonade" Development Team, Supporting Pediatric Cancer, Take on In-Store Announcements for the First Time!!

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Takeo Kotani) will celebrate its 45th anniversary in September 2026. Building on the five keywords we have consistently focused on, we will operate under the slogan "Ichiban Challenge" (The Biggest Challenge). As part of our initiative to "find the most wonderful things," we will launch "Minna no Lemonade" (230 yen, 248 yen including tax), which supports children with pediatric cancer, at approximately 16,400 FamilyMart stores nationwide starting July 7, 2026 (Tue).

"Minna no Lemonade" 4th Edition Supporting Pediatric Cancer Initiatives

The popular "Minna no Lemonade" returns for its 4th edition this year. This product was developed primarily by the children from the "Minna no Lemonade no Kai" (General Incorporated Association), an organization dedicated to supporting and raising awareness for children with pediatric cancer and their families, and our joint product development team, "Famiremo-bu." A portion of the sales will be donated to "Minna no Lemonade no Kai" to aid in the support of children with pediatric cancer. Please enjoy this lemonade, made with 50% domestic lemon juice*, perfect for summer and enjoyable for everyone from children to adults.

*Percentage of lemon juice content

<Minna no Lemonade Special Website>

https://www.family.co.jp/sustainability/minna-no-lemonade.html

Background of Joint Development

This initiative began when FamilyMart encountered Shiro Eishima's picture book, "Boku wa Lemonade Yasan" (I'm a Lemonade Seller). A strong resonance with the message conveyed in the work spread within the company, leading to numerous voices expressing a desire to "develop a lemonade that supports pediatric cancer patients." This sparked communication with Mr. Eishima. This bond later evolved into a joint project between FamilyMart and "Minna no Lemonade no Kai," established by the Eishima family, leading to the full-scale development of "Minna no Lemonade." We have engaged in continuous efforts, including the release of joint products, participation in events, and Christmas projects.

Supervised by Children from "Famiremo-bu" - FamilyMart Employees Voted on Designs. A Portion of Sales Used to Support Pediatric Cancer Patients

"Famiremo-bu" operated with two team structures: the "Product Development Team" (21 families, 32 members) and the "Design Team" (22 families, 29 members). The "Product Development Team" conducted online tasting sessions with FamilyMart staff and beverage manufacturers, where children tasted and exchanged opinions to determine the flavor.

Meanwhile, the children in the "Design Team" were invited to create illustrations for the product packaging. From the submitted illustrations, an optional survey was conducted among FamilyMart employees again this year. Based on the votes from approximately 1,500 employees, two designs were ultimately selected. A portion of the sales from this product will also be donated to "Minna no Lemonade no Kai" this year to support pediatric cancer patients.

Images are for illustrative purposes.

【Product Details】

【Product Name】Minna no Lemonade 【Price】230 yen (248 yen including tax) 【Release Date】July 7, 2026 (Tue) 【Sales Region】Nationwide 【Contents】Contains 50% domestic lemon juice* A slightly tart, subtly sweet lemonade with a refreshing aftertaste. Enjoyable for everyone from children to adults. *Percentage of lemon juice content

- As this is a product subject to reduced tax rates, the tax-inclusive price is displayed with an 8% consumption tax.

- This product may not be available in some regions or stores.

First-Ever Narration Challenge! Children Promote the Product in In-Store Announcements

As a first-time initiative this year, children from "Famiremo-bu" challenged themselves by recording narration for in-store announcements. We hope to share the children's energetic and cheerful voices, which are sure to bring smiles, with as many people as possible. Please lend an ear when you visit our stores.

Broadcast Period: July 7, 2026 (Tue) - July 27, 2026 (Mon) *Only at stores with in-store broadcasts

The recorded audio is also available on the special website. Please listen.

<Recorded Audio Here>

https://www.youtube.com/watch?v=B0yVIyX7Q6o

What is "Minna no Lemonade no Kai"?

This organization, from the perspective of families affected by pediatric cancer, engages in awareness activities and holds gatherings for patients and their families with the aim of "increasing understanding of pediatric cancer" and "connecting patients and their families." The activity began with a blog (Days of Walking Together) written by Mr. Eishima's mother, expressing her desire to connect with patients of pediatric cancer (pediatric brain tumors) and their families. In December 2016, a lemonade stand supporting pediatric cancer was held with fellow patients' families at a local Christmas event, which led to the establishment of the volunteer organization "Minna no Lemonade no Kai" with the goals of "increasing understanding of pediatric cancer" and "connecting patients and their families." To broaden these activities and enhance support, it became a general incorporated association in April 2020 and continues to the present.

Comment from Dr. Kusunoki, Pediatric Specialist

Pediatric cancer is now a condition where approximately 80% of cases are curable. Let's drink lemonade and support children undergoing treatment and their families. Your interest in pediatric cancer, however small, leads to a correct understanding of the disease and supports children undergoing treatment and their families. Please share this activity on social media and spread the children's wishes together!

X Campaign to Win a "Minna no Lemonade" Special Cushion

Follow the official FamilyMart X account (@famima_now) and repost the target post to enter a lottery for a chance to win one of two "Minna no Lemonade" designed cushions.

Campaign Period: July 9, 2026 (Thu) 11:00 - July 15, 2026 (Wed) 23:59

Lottery and Shipping: Scheduled for late July to mid-August 2026

Exhibition of Children's Designs at FamilyMart Stores

Utilizing store eat-in spaces, we will hold an exhibition of works created by children belonging to the "Famiremo-bu" design team.

This exhibition will showcase multiple works and expressions, full of individuality and creativity, that the children diligently created as package design proposals for this year.

【Exhibition Period】

July 7, 2026 (Tue) - July 26, 2026 (Sun)

【Exhibition Stores】

FamilyMart Shinagawa Grand Passage Store (Address: 2F Grand Passage, 2-16-5 Konan, Minato-ku, Tokyo)

Children's works can also be viewed on the special website. Please take a look.

FamilyMart, under the banner of "You and, Your Neighborhood, FamilyMart," aims to be an indispensable place beyond convenience, by staying close to the community and connecting with each customer like family.

End

<Reference Information>

The Meaning Behind "Ichiban Challenge"

FamilyMart will celebrate its 45th anniversary in September 2026.

To remain the number one choice for our customers, beyond the conventional boundaries of convenience stores, in response to the changing times, we have set "Ichiban Challenge" as our new slogan: "Creating Many 'Number Ones' for You."

Under this slogan, we will continue to undertake the biggest challenges in FamilyMart's history, based on eight fields: "Delicious," "A Little More Value," "Exciting and Fun," "Finding Wonderful Things," "Innovative and Cutting-Edge," "Environmentally Friendly," "A Place to Want to Work," and "Loved by the Community."

45th Anniversary Special Site: https://www.family.co.jp/campaign/spot/2026_45th.html