FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Takeo Otani) will celebrate its 45th anniversary in September 2026. Building on five keywords that have been consistently pursued, we will operate under the slogan "Ichiban Challenge" (The Greatest Challenge).
As part of our "Ichiban Oishii" (The Most Delicious) initiative, and inspired by Hawaii, a perennially popular summer travel destination, we will launch "A Taste of Hawaii in Every Bite!" featuring 9 types of products including SPAM® musubi, loco moco, and malasadas, available at approximately 16,400 FamilyMart stores nationwide starting July 7, 2026 (Tue).
Additionally, we will hold campaigns to further enhance the tropical mood, including advantageous receipt coupons, Famipay stamp campaigns, exclusive Sanrio merchandise for FamilyMart, and the release of FamilyMart Online exclusive products.
*Availability may vary by region.
Hawaii, the quintessential summer destination! Our highly popular Hawaii Fair returns this year!
FamilyMart will hold its Hawaii-themed fair again this year, following 2024 and 2025. Last year, our "Malasada (Macadamia Chocolate Whip)" sold a cumulative total of 500,000 units within a week of its release, topping the sales charts for FamilyMart's bread category for that week, indicating immense popularity.
This year, in addition to must-have Hawaiian favorites like FamilyMart's staple "SPAM® Musubi," loco moco, malasadas, and Lion Coffee, we will release eclairs and ice cream inspired by Hawaiian Host's iconic macadamia nut chocolate, a quintessential Hawaiian souvenir.
We have prepared 9 types of treats that will transport you to Hawaii with just one bite. Please enjoy the taste of Hawaii at FamilyMart.
Comment from Hawaiian Host
We are delighted to offer collaboration products with Hawaiian Host for FamilyMart's Hawaii Fair.
These products have been developed with careful attention to the flavor of Hawaiian Host's signature macadamia nut chocolate, incorporating FamilyMart's unique ideas.
We believe these products will evoke nostalgia for those who have visited Hawaii and convey the charm of Hawaii to those who have not yet had the chance to visit. We hope you enjoy them.
[Product Details]
[Product Name] SPAM® Musubi Tuna Mayonnaise
[Price] 276 yen (298 yen incl. tax)
[Release Date] July 7, 2026 (Tue)
[Sales Region] Nationwide (excluding Okinawa Prefecture)
[Contents] This product combines SPAM®, sold by Hormel Foods Corporation in the US, with tuna mayonnaise, a popular musubi filling. It's a renewed version with a sweet and savory flavor, reminiscent of SPAM® musubi sold in Hawaii. SPAM® is grilled with a sweet and rich sauce, then combined with tuna and mayonnaise for an addictive taste.
[Product Name] SPAM® Musubi Double Egg (Tamagoyaki & Egg Tartar)
[Price] 369 yen (398 yen incl. tax)
[Release Date] July 7, 2026 (Tue)
[Sales Region] Nationwide (excluding Okinawa Prefecture)
[Contents] This musubi sandwiches SPAM®, sold by Hormel Foods Corporation in the US, with fillings between rice. The fluffy tamagoyaki made with milk and the crushed egg tartar sauce perfectly complement the salty flavor of SPAM®.
[Product Name] Hamburg Loco Moco (Gravy Sauce Style)
[Price] 647 yen (698 yen incl. tax)
[Release Date] July 7, 2026 (Tue)
[Sales Region] Nationwide
[Contents] A one-plate bento box featuring Hawaii's popular local food, loco moco. A juicy hamburger patty and fried egg are paired with a rich meat-flavored sauce.
[Product Name] Salmon Poke with Colorful Vegetables & Pasta
[Price] 304 yen (328 yen incl. tax)
[Release Date] July 7, 2026 (Tue)
[Sales Region] Nationwide
[Contents] A salad-style arrangement of Hawaii's local food, poke. Salmon is seasoned with a sesame oil-flavored addictive dressing that pairs well with the ingredients. Colorful vegetables and short pasta add a variety of textures.
[Product Name] Delicious Garlic Shrimp (Edible Shell)
[Price] 406 yen (438 yen incl. tax)
[Release Date] July 7, 2026 (Tue)
[Sales Region] Nationwide
[Contents] A representative Hawaiian dish born on Oahu, featuring shrimp with a strong garlic flavor. These garlic shrimp are so delicious you can eat the shells, with a special garlic sauce that makes them addictive.
[Product Name] Hawaiian Host Macadamia Nut Chocolate Eclair
[Price] 237 yen (255 yen incl. tax)
[Release Date] July 7, 2026 (Tue)
[Sales Region] Nationwide
[Contents] A milk chocolate-coated puff pastry filled with chocolate cream containing roasted, aromatic macadamia nuts.
[Product Name] Hawaiian Host Macadamia Nut Chocolate Ice Bar
[Price] 267 yen (288 yen incl. tax)
[Release Date] July 7, 2026 (Tue)
[Sales Region] Nationwide
[Contents] A chocolate-coated ice bar with rich chocolate ice cream and macadamia nuts, allowing you to fully enjoy the combination of chocolate and nuts.
[Product Name] LION COFFEE Vanilla Caramel Cafe au Lait
[Price] 208 yen (224 yen incl. tax)
[Release Date] July 7, 2026 (Tue)
[Sales Region] Nationwide
[Contents] Supervised by LION COFFEE, a staple Hawaiian coffee brand. A flavored coffee with sweet caramel and fragrant vanilla.
[Product Name] Chocolate Malasada (Macadamia Whip)
[Price] 147 yen (158 yen incl. tax)
[Release Date] July 7, 2026 (Tue)
[Sales Region] Nationwide (excluding Okinawa Prefecture)
[Contents] A donut with a fluffy texture, filled with macadamia whip and coated in chocolate.
*Images are for illustrative purposes only.
*Prices include 8% consumption tax for reduced tax rate items.
*Prices, release dates, and specifications may vary by region.
*Some products may not be available in certain regions or stores.
*SPAM® is a registered trademark of Hormel Foods Corporation.
Campaign to Commemorate the Hawaii Fair!
1 Purchase a SPAM® Musubi and Enter to Win a 100 Yen Discount Coupon for Your Next Purchase!
During the campaign period, each purchase of a SPAM® Musubi will grant you a chance to win a 100 yen discount coupon for your next SPAM® Musubi purchase. The coupon will be printed on your receipt.
Eligible Products: SPAM® Musubi Tuna Mayonnaise
SPAM® Musubi Double Egg (Tamagoyaki & Egg Tartar)
Campaign Period: July 7, 2026 (Tue) - July 13, 2026 (Mon)
Coupon Usage Period: July 7, 2026 (Tue) 7:00 AM - July 20, 2026 (Mon)
*Receipt coupons can be redeemed starting at 7:00 AM on the redemption start date.
*Eligible products may vary by region.
2 Collect Stamps on the FamilyMart App "Famipay" to Win SPAM® Goods and More!
During the campaign period, purchase eligible "A Taste of Hawaii in Every Bite!" products using Famipay to earn one stamp per item. Collect stamps and apply for your preferred course to enter a lottery for a chance to win SPAM® goods, with a total of 320 winners.
4 Stamps: Lottery for 20 winners
SpammyTM X-Large Pillow
3 Stamps: Lottery for 50 winners
SPAM® Brand Logo Zippered Wristlet
3 Stamps: Lottery for 50 winners
SPAM® Musubi T-shirt Yellow (Men's L Size)
[Front Design]
2 Stamps: Lottery for 100 winners
SPAM® Musubi Puppy Keychain Charm
2 Stamps: Lottery for 100 winners
SPAM® Can Classic Cooler Bag
*Designs and specifications are subject to change without notice.
*One stamp will be awarded for each eligible product purchased.
*Payment method does not matter.
*Famipay is not available in some stores.
Exclusive Sanrio Merchandise to Enjoy the Hawaiian Vibe at Stores!
We will be releasing Hapidanbui merchandise at stores to help you enjoy the Hawaiian mood.
[Product Name] Hapidanbui Aloha Shirt Keychain
[Price] 1,200 yen (1,320 yen incl. tax)
[Release Date] July 9, 2026 (Thu)
[Sales Region] Approximately 1,800 stores nationwide
(https://fm-goods.com/store/hapidanbui-ak/)
[Contents] Aloha shirt keychains with acrylic charms featuring exclusive FamilyMart illustrations of Hapidanbui. Choose from 6 designs.
[Product Name] Hapidanbui Eco Bag
[Price] 1,400 yen (1,540 yen incl. tax)
[Release Date] July 9, 2026 (Thu)
[Sales Region] Approximately 2,000 stores nationwide
(https://fm-goods.com/store/hapidanbui-eb/)
[Contents] An eco bag featuring exclusive FamilyMart illustrations of Hapidanbui. Available in one design.
Enjoy the Hawaiian Vibe with Products Available on FamilyMart Online!
We will also offer Hawaii Fair-related products on FamilyMart Online (https://famima-online.family.co.jp/).
[Product Details]
[Product Name] Hapidanbui Clear Tumbler
[Price] 2,000 yen (2,200 yen incl. tax)
[Reservation Period] July 7, 2026 (Tue) 10:00 AM - July 27, 2026 (Mon) 11:59 PM
[Delivery Date] October 2, 2026 (Fri) - October 15, 2026 (Thu)
[Contents] Clear tumblers with straws, exclusive to FamilyMart Online, featuring exclusive FamilyMart illustrations of Hapidanbui. Total of 6 designs.
Purchase here: https://famima-online.family.co.jp/search?contentsCode=260707hapidanbui&utm_source=newsrelease&utm_medium=referral&utm_campaign=260707hapidanbui
*Purchases available from 10:00 AM on July 7, 2026 (Tue).
[Product Name] Hula Brand Original T-shirt
[Price] 2,546 yen (2,800 yen incl. tax)
[Reservation Period]
July 7, 2026 (Tue) 10:00 AM - July 27, 2026 (Mon) 11:59 PM
[Delivery Date] September 18, 2026 (Fri) - October 1, 2026 (Thu)
[Contents] A collaboration with Hula Brand potato chips, featuring a print of a hula girl on the front. Available sizes: S, M, L, XL.
Purchase here: https://famima-online.family.co.jp/search?contentsCode=260707hura&utm_source=newsrelease&utm_medium=referral&utm_campaign=260707hura
*Purchases available from 10:00 AM on July 7, 2026 (Tue).
[Product Name] LION COFFEE Original Gift Set
[Price] 3,455 yen (3,800 yen incl. tax) + shipping fee
[Reservation Period]
July 7, 2026 (Tue) 10:00 AM - July 27, 2026 (Mon) 11:59 PM
[Delivery Date] Around late September 2026
[Contents] An original gift set from FamilyMart Online, in collaboration with "LION COFFEE." Set includes: LION COFFEE Vanilla Macadamia Beans (ground) 140g, Original Stainless Steel Mug, Original Knit Bag.
Purchase here: https://famima-online.family.co.jp/item?itemCode=900000942092026506&utm_source=newsrelease&utm_medium=referral&utm_campaign=260707lion
*Purchases available from 10:00 AM on July 7, 2026 (Tue).
*Images are for illustrative purposes only.
*Sales will end once the planned quantity is reached.
*Some stores may not be able to accept deliveries in certain regions.
*Please check here for details on how to order (https://famima-online.family.co.jp/guidance)
Product Introduction Video by Hawaii-Based Talent Sasha Released!
During the campaign period, we will introduce the appeal of FamilyMart's Hawaii Fair products on "Sasha's Hou Hawaii" broadcast on Famima TV and the YouTube channel "【Official】Sasha's Hou Hawaii 〜Sasha's New Hawaii〜."
<Sasha Profile>
Hawaii-based talent and artist.
Grew up in a multicultural environment, traveling between Japan, the US, and Hawaii since childhood.
Leveraging her bilingualism in English and Japanese,
She actively works as a talent, journalist, and artist, aiming to be a cultural bridge between Japan and Hawaii.
<YouTube Channel>
Channel Name: 【Official】Sasha's Hou Hawaii 〜Sasha's New Hawaii〜
Channel URL: https://youtube.com/@sashashouhawaii_jtb?si=EuBJsHYG2rEkynje
Release Date: July 6 (Mon)
FamilyMart aims to be an indispensable place beyond convenience, by being close to the community and connecting with each customer like family, under the motto "You and, FamilyMart."
<Reference Information>
The Meaning Behind "Ichiban Challenge"
FamilyMart will celebrate its 45th anniversary in September 2026.
To remain the "number one" choice for customers beyond the scope of a convenience store, adapting to the changing times, we have established "Ichiban Challenge" (The Greatest Challenge) as our new slogan, meaning "Creating many of your 'number ones'."
Under this slogan, we will continue to undertake the biggest challenges in FamilyMart's history, based on eight fields: "Delicious," "A Little More Value," "Exciting and Fun," "Discover Something Wonderful," "Innovative and Cutting-Edge," "Environmentally Friendly," "A Great Place to Work," and "Loved by the Community."
45th Anniversary Special Site: https://www.family.co.jp/campaign/spot/2026_45th.html
FACT BOX
- Source: PR TIMES
- Category: Event