New Product

Unmatched Fruit Chunk Sensation! The #1 Most Desired Flavor 'Strawberry Frappe' Returns with Extra Fruit Pulp and a Vibrant New Look – Limited-Time Release from July 7

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jul 3, 2026 10:00 PM ・ Updated Jul 8, 2026 7:00 PM ・ 9 min read ・ Source: PR TIMES

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Unmatched Fruit Chunk Sensation! The #1 Most Desired Flavor 'Strawberry Frappe' Returns with Extra Fruit Pulp and a Vibrant New Look – Limited-Time Release from July 7 — Image: PR TIMES

⚡ Key Points

FamilyMart is launching an upgraded, fruit-packed version of its top-ranked 'Strawberry Frappe' on July 7, 2026, as part of its 'Number One Challenge' initiative.
Featuring generous strawberry pulp for a juicy, textured experience, this limited-edition frappe celebrates the chain's upcoming 45th anniversary, alongside a special Monaki collaboration campaign.

FamilyMart is launching an upgraded, fruit-packed version of its top-ranked 'Strawberry Frappe' on July 7, 2026, as part of its 'Number One Challenge' initiative. Featuring generous strawberry pulp for a juicy, textured experience, this limited-edition frappe celebrates the chain's upcoming 45th anniversary, alongside a special Monaki collaboration campaign.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000002379.000046210.html Distributor: PR TIMES
Published: Jul 3, 2026

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Koji Kotani) will celebrate its 45th anniversary in September 2026. Building on five long-standing key initiatives, the company is embracing the slogan 'Ichiban Challenge' to continuously innovate. As part of its pursuit of 'the most delicious' offerings, FamilyMart will release the 'Strawberry Frappe' (352 yen before tax, 380 yen including tax) nationwide at approximately 16,400 stores starting Tuesday, July 7, 2026.

(*) Based on a 2024 'Frappe Flavor' survey targeting around 10,000 men and women aged 15 and over across Japan.

Generous Strawberry Pulp Sauce with a Juicy, Textured Bite

The beloved 'Strawberry Frappe,' ranked as the most desired flavor, returns with enhanced quality. The highlight is the intense presence of real strawberries. The frappe features a rich strawberry pulp sauce made with premium strawberries known for their firm texture and deep red color. From the first sip, customers will enjoy a sweet, juicy flavor and a satisfying fruit chunk sensation. The abundant use of this grainy-textured strawberry pulp sauce delivers a highly satisfying drink experience.

【Product Details】

【Product Name】Strawberry Frappe

【Price】352 yen (380 yen including tax)

【Release Date】Tuesday, July 7, 2026

【Availability】Nationwide

【Description】Packed with generous strawberry pulp sauce, this frappe allows full enjoyment of the fruit's texture. The juicy strawberry flavor and grainy-textured pulp sauce create a sensation akin to 'biting into a fresh strawberry.' This indulgent frappe captures the natural juiciness and fruitiness of strawberries, offering a richly rewarding treat.

Fruit juice and pulp content: 14% (ratio before milk is added)

*Image is for illustrative purposes only.

*As a reduced-tax-rate eligible product, the price including tax is displayed at 8% consumption tax.

*Prices, release dates, and specifications may vary by region.

*Some products may not be available in certain regions or stores.

Special Campaign: Win Exclusive Monaki Merchandise!

To commemorate the launch of the 'Taste of Reward Fruit Series,' FamilyMart is running the 'Can't Resist Drinking! Monaki & Frappe Campaign,' offering exclusive prizes.

During the campaign period, scan the barcode in the FamilyMart app 'FamiPay' and earn one stamp for each eligible frappe purchased. Collect stamps to enter for a chance to win exclusive items such as Monaki-signed photo cards and limited-edition trading card sets.

Campaign Period

June 23, 2026 (Tuesday) 0:00 – August 31, 2026 (Monday) 23:59

Entry Period

June 23, 2026 (Tuesday) 0:00 – September 4, 2026 (Friday) 23:59

Prizes

• 5 Stamps: Monaki Limited Edition Signed Photo Card (Model Press Exclusive) – 10 winners

• 3 Stamps: Monaki Limited Edition Special Trading Card Set (5 cards) (Model Press Exclusive) – 20 winners

Eligible Products

'Flavors of Reward Fruit Series' (Rolling Release)

• Melon Frappe (Currently on sale)

• Strawberry Frappe (Releasing July 7, 2026)

• Shine Muscat Frappe (Scheduled for release July 28, 2026)

• Peach Frappe (Scheduled for release August 11, 2026)

• Mango Frappe (Scheduled for release August 11, 2026)

FamilyMart aims to be an indispensable presence beyond convenience, deeply connected to local communities and building family-like relationships with every customer, under the slogan 'You, Convenience, FamilyMart.'

The Meaning Behind 'Ichiban Challenge'

FamilyMart will mark its 45th anniversary in September 2026.

To remain the 'number one' choice for customers beyond the traditional convenience store model, the company has adopted the new slogan 'Creating Your Number One Moments – Ichiban Challenge.'

Under this slogan, FamilyMart will undertake its largest challenge in history across eight key areas: 'Delicious,' 'Slightly More Affordable,' 'Exciting and Fun,' 'Discover Something Wonderful,' 'Innovative and Cutting-Edge,' 'Environmentally Friendly,' 'A Place You Want to Work,' and 'Loved by the Community.'

45th Anniversary Special Website: https://www.family.co.jp/campaign/spot/2026_45th.html

FACT BOX

Source: PR TIMES
Category: New Product

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

The images display the new FamilyMart Strawberry Frappe, highlighting its strawberry fruit content and packaging. One image illustrates the internal composition of the drink, while another promotes a campaign featuring Monaki and Modelpress, offering signed cheki and trading cards.

Two FamilyMart Strawberry Frappe cups, one sealed and one open with a straw, are surrounded by artificial strawberries on a red background.
An illustration shows the internal layers of the Strawberry Frappe, detailing 'いちごかき氷' (strawberry shaved ice) and 'いちご果肉ソース' (strawberry fruit sauce) mixed and layered.
A digital rendering of the FamilyMart Strawberry Frappe cup shows its packaging with a prominent strawberry design and the 'FAMIMA CAFE' logo.
A promotional banner for the 'モナキとフラッペキャンペーン' (Monaki and Frappe Campaign) features five male idols and details prizes like signed cheki and special trading cards.

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The Washin AI News desk structures and reviews this article under the following standards.

Start only from primary sources (official PR, disclosures, wire services)
Numbers and proper nouns machine-checked against the source (number-completeness check)
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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 3, 2026 10:00 PM — Distributor PR TIMES
Collected　Jul 3, 2026 6:38 PM
AI structured & analyzed　Jul 7, 2026 9:17 AM
Desk-reviewed & published　Jul 3, 2026 10:00 PM

FAQ

What makes the Strawberry Frappe special?

It uses generous amounts of chunky strawberry sauce, delivering a fresh, juicy taste like biting into real strawberries.

When will campaign prizes be delivered?

Winners can expect to receive prizes by mid-September 2026.

Where can I check other frappe flavors?

Visit the 45th anniversary website or the campaign page in the FamiPay app.

Cite this article — HOW TO CITE

Washin AI News Desk“Unmatched Fruit Chunk Sensation! The #1 Most Desired Flavor 'Strawberry Frappe' Returns with Extra Fruit Pulp and a Vibrant New Look – Limited-Time Release from July 7”AI News by Washin Village（和心村）, Jul 3, 2026. https://aeo.washinmura.jp/ai/family-co-jp/en/news/2026-07-03-%E5%9C%A7%E5%80%92%E7%9A%84%E3%81%AA%E6%9E%9C%E8%82%89%E6%84%9F-%E9%A3%B2%E3%81%BF%E3%81%9F%E3%81%84%E3%83%95%E3%83%AC%E3%83%BC%E3%83%90%E3%83%BC1%E4%BD%8D-%E3%81%AE%E7%8E%8B%E9%81%93-%E3%82%B9%E3%83%88%E3%83%AD%E3%83%99%E3%83%AA%E3%83%BC%E3%83%95%E3%83%A9%E3%83%83%E3%83%9A-%E3%81%8C%E6%9E%9C%E8%82%89%E3%81%9F%E3%81%A3

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