Famima Limited "Strawberry Prince" 10th Anniversary Collaboration to be Held from July 7 (Tue)! Limited Goods Only Available on Famima Online, Including Famipay Campaign and "Famima Online Lottery", to be Released Sequentially!

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Takeo Kotani) will celebrate its 45th anniversary in September 2026. Based on the five keywords we have continuously worked on, we will operate under the slogan "Ichiban Challenge." As part of our efforts to aim for "the most exciting and fun," we will hold a 10th-anniversary collaboration event for "Strawberry Prince," a 2.5D idol group belonging to STPR Inc., which is active mainly on video distribution sites.

Starting July 7, 2026, we will begin selling limited edition merchandise and the "Famima Online Lottery" on "Famima Online," FamilyMart's EC site, along with a daily challenge game on Famipay.

Celebrating the 10th Anniversary, Various Illustrations from the Past Will Appear!

In March 2026, Strawberry Prince members visited the site and we were able to deliver our original brand of strawberries, "Strawberry Prince - Gohohbi Ichigo -," which were carefully grown on a cooperative farm, through a lottery sale to many customers via Famima Online.

This time, as part of the 10th-anniversary year, original merchandise will be available on Famima Online.

In keeping with the 10th anniversary, we will develop designs that are loved by many listeners, incorporating various illustrations from the past.

"Famima Online Lottery Strawberry Prince 10th Anniversary"

Price: 900 yen (tax included) + shipping fee

Sales Period: July 7, 2026 (Tue) 12:00 - August 31, 2026 (Mon) 23:59

Shipping Period: Sequentially from late December 2026

Types: A Prize to D Prize, 18 types in total + Last Prize + Number Prize (1 type)

Quantity per box: 40 + Last Prize (1) + Number Prize (1)

A special surprise for those who draw the fateful "20th" item, which is exactly the halfway point of the box! We will present a limited edition original postcard that can only be obtained here!

[Product Details] *Size may change as it is under supervision.

[Prize Name] A Prize: Ichigo Ouji Shoten "Omoide Box"

[Type] All 1 type

[Size] W370 x H84 x D265 mm

[Contents] The familiar "Ichigo Ouji Shoten" carton will be arranged in a limited edition design. It will be delivered filled with popular past merchandise such as penlights! *The contents of the box will have the same lineup.

*You cannot choose the contents or colors of the items, or the members.

[Prize Name] B Prize: Acrylic Stand (Daisuki ni Nareba Ii Janai? Ver.)

[Type] All 6 types

[Size] Approx. W120 x H140 mm

[Contents] The familiar visuals used in the first FamilyMart campaign with Strawberry Prince are now available as acrylic stands!

[Prize Name] C Prize: Glitter Acrylic Keyholder (Prince Ver.)

[Type] All 6 types

[Size] Approx. 60 x 40 mm

[Contents] A scene from Strawberry Prince's original song "Prince" is made into a glittery acrylic keyholder.

[Prize Name] D Prize: Original Sticker Set

[Type] All 5 types

[Size] Approx. 40-60 mm

[Contents] Illustrations familiar from Strawberry Prince anime videos are now stickers! Enjoy various expressions in this 3-sticker set! You can choose your favorite set. *Image is for illustration purposes.

[Prize Name] Last Prize: Acrylic Diorama (Prince Ver.)

[Type] All 1 type

[Size] Approx. H150 x W200 x D50 mm

[Contents] "Prince," one of Strawberry Prince's representative songs. A scene from the music video that evokes memories is recreated as an acrylic diorama. Includes replica member signatures! *Image is for illustration purposes.

*Sales will end once the planned quantity is reached.

*Designs for B and C prizes cannot be selected. You will find out which design you have won when the item arrives at the address you specified when ordering.

Coupons for "Practically 1 Yen Shipping" on the 2nd Order and Beyond!

When ordering the "Famima Online Lottery Strawberry Prince 10th Anniversary" lottery two or more times, we will distribute coupons that make the shipping fee for the second order and beyond "practically 1 yen."

Please take advantage of this when you want to try the lottery again.

Coupon Usage Period: July 7, 2026 (Tue) 12:00 - August 31, 2026 (Mon) 23:59

*Can be used multiple times during the lottery period.

*Due to the coupon's specifications, the shipping fee equivalent will be discounted from the product price.

Strawberry Prince x Famima Online Details Page: https://famima-online.family.co.jp/feature/2607stprilp?utm_source=newsrelease&utm_medium=referral&utm_campaign=2607stprilp

Strawberry Prince x Famima Online Lottery Purchase Page: https://famima-online.family.co.jp/item?itemCode=910002026909356968&utm_source=newsrelease&utm_medium=referral&utm_campaign=260714stpri

How to Use Famima Online Lottery

*Please check here for details on how to use.

https://famima-online.family.co.jp/feature/onlinekujiguide

Original Goods Also Available on Famima Online to Coincide with Lottery Launch!

To coincide with the launch of the Famima Online Lottery, we will be selling limited edition merchandise only available on Famima Online.

[Product Example] *Size may change as it is under supervision.

1st Release (from July 7, 2026)

*Image is for illustration purposes

[Product Name] Acrylic Stand & Badge Set (Famipé Hug Ver.)

[Price] 2,000 yen (2,200 yen including tax)

[Reservation Period] July 7, 2026 (Tue) 12:00 - August 31, 2026 (Mon) 23:59

[Pickup Period] December 4, 2026 (Fri) - December 17, 2026 (Thu)

*Pickup period is subject to change.

[Contents] An acrylic stand & badge set featuring illustrations with Famipé! This is a product unique to the FamilyMart collaboration.

Purchase here:

https://famima-online.family.co.jp/search?contentsCode=260714stprgd&utm_source=newsrelease&utm_medium=referral&utm_campaign=260714stprgd

*Available for purchase from 12:00 on July 7, 2026 (Tue).

2nd Release (from July 21, 2026) Under intense production! Please look forward to it!

[Product Name] Strawberry Prince 6 Siblings Hoodie

[Price] 6,200 yen (6,820 yen including tax)

[Reservation Period] July 21, 2026 (Tue) 10:00 - August 31, 2026 (Mon) 23:59

[Pickup Period] November 20, 2026 (Fri) - December 3, 2026 (Thu)

*Pickup period is subject to change.

[Contents] The hoodies worn by the 6 siblings, familiar from Strawberry Prince anime videos, are now available in real life!

Purchase here:

https://famima-online.family.co.jp/search?contentsCode=260714stprgd&utm_source=newsrelease&utm_medium=referral&utm_campaign=260714stprgd

*Available for purchase from 10:00 on July 21, 2026 (Tue).

*Image is for illustration purposes.

*Some stores may not be available for pickup in certain regions.

Strawberry Prince Appears in Famima App "Famipay" Daily Challenge Game!

You can participate in the game once a day from the "Challenge" tab in "Famipay," and win up to 100,000 yen worth of Famima Points or a 300 yen discount coupon for the "Famima Online Lottery Strawberry Prince 10th Anniversary" in the Famima Online Lottery, with a total of 6,126,611 winners.

Campaign Overview

[Campaign Period] July 7, 2026 (Tue) 0:00 - July 31, 2026 (Fri) 23:59

[Prize Details]

S Prize: 100,000 yen worth of Famima Points (1 winner)

T Prize: 10,000 yen worth of Famima Points (10 winners)

P Prize: 1 yen worth of Famima Points (6,000,000 winners)

R Prize: 300 yen discount coupon for "Famima Online Lottery Strawberry Prince 10th Anniversary" (126,600 winners)

"Strawberry Prince" Bromides Also Sold at Famima Print!

During the campaign period, original bromides commemorating the 10th anniversary of Strawberry Prince will be sold at the in-store "Famima Print" multi-copy machine service.

[Product Name] Original Random Bromide

[Size] L-size bromide, 2L-size bromide [Specifications] L-size, 2L-size

[Price] L-size 200 yen (tax included), 2L-size 300 yen (tax included)

[Sales Period] July 7, 2026 (Tue) 10:00 - August 3, 2026 (Mon) 23:59

[Sales Region] Nationwide

[Sales Method] Random format

[Contents] 12 types in total

*Not available at some stores.

*Image is for illustration purposes.

*Designs and specifications are subject to change without notice.

*Multi-copy machine services may not be available depending on the region and store.

*This product is subject to the standard tax rate (10%).

*You cannot choose your desired design.

*The same design may be printed consecutively.

Strawberry Prince Appears in Famima TV's Original Program "Happy Horoscope"!

"Happy Horoscope" is an original Famima TV program that delivers the day's horoscope during your daily shopping time. We will deliver a special collaboration version with "Strawberry Prince."

In this program, Strawberry Prince members will appear daily on a rotating basis by day of the week. From Monday to Friday, different members will be in charge, and on Saturdays and Sundays, all five members will appear together. With the concept of "Who will deliver your horoscope today?", we will deliver daily horoscopes with original comments that leverage each member's personality.

You can enjoy different charms each day of the week with Strawberry Prince's unique bright and fun atmosphere, including messages to bring energy during your morning shopping, words of support for those working hard, and cheers to welcome the weekend.

Appearance: Strawberry Prince

Program Overview

Program Name: "Strawberry Prince's Happy Horoscope Week"

Broadcast Period: July 7, 2026 (Tue) - August 31, 2026 (Mon)

Broadcast Frequency: Updated daily

Broadcast Time Slot: Morning slot (5:00 - 10:59)

*Broadcast content, period, and times are subject to change without notice.

*Broadcast content varies by region.

*Limited to stores with Famima TV installed.

▼ Famima TV Installation Stores Here ▼

https://gate-one.co.jp/map/

▼ Famima TV Program Information Here ▼

https://gate-one.co.jp/program/

FamilyMart, under the slogan "You and, Konbini, FamilyMart," aims to be an indispensable place beyond convenience, by staying close to the community and connecting with each customer like family.

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<Reference Information>

What is Strawberry Prince?

A 2.5D idol group active mainly on video distribution sites.

In 2016, creators who distributed videos in various genres such as "Utattemita" and game streaming gathered around leader "Nanamori." to form "Strawberry Prince / Strawberry Prince" and began their activities!

As of June 2026, their official YouTube channel has accumulated over 10.4 billion video views and over 4.4 million subscribers, with a total of over 50.5 million followers across social media including individual members.

They mobilized approximately 350,000 people in an arena tour held in 11 locations nationwide for 44 performances from January 2023. At the end of the same year, they appeared on the 74th NHK Kohaku Uta Gassen. In 2024, they hosted their own terrestrial TV program on the TBS network. Their first single "Hajimari no Monogatari," released in June of the same year, ranked first on the Oricon (June 17 issue, combined) and Billboard JAPAN (June 12 issue, Top Singles Sales) charts. The group's first animated film, "Theatrical Version Strawberry Prince: Hajimari no Monogatari ~Strawberry School Festival!!!~," released nationwide in July of the same year, generated significant buzz both domestically and internationally, with screenings starting overseas in June 2025. Their best album "Strawberry Prince Forever," released in January 2025, achieved a triple crown by ranking first on Oricon (January 14 issue, weekly; January 20 issue, combined) and Billboard JAPAN (January 12 issue, Top Albums Sales). In January of the same year, their "Strawberry Memory Vol. Forever!! 'Strawberry Prince Best Album Release Party 2025'" mobilized approximately 50,000 people over two days. They will celebrate their 10th anniversary in June 2026. A commemorative arena tour is planned with 13 performances in 4 cities.

They continue to expand their range of activities to deliver "fun" to their listeners.

Official Links

Official Website: https://strawberryprince.stpr.com/

10th Anniversary Site: https://strawberryprince-10th-anniversary.stpr.com/

Official X: https://x.com/StPri_info?s=20

Official YouTube: http://www.youtube.com/@StrawberryPrince

The Meaning Behind "Ichiban Challenge"

FamilyMart will celebrate its 45th anniversary in September 2026.

To remain a presence chosen as "Ichiban" (the best) by our customers, beyond the scope of a convenience store, in response to the changing times, we have adopted "Ichiban Challenge: Creating Many of Your 'Ichiban'" as our new slogan.

Under this slogan, we will continue to take on the biggest challenges in FamilyMart's history, based on eight fields: "Delicious," "A Little More Value," "Exciting and Fun," "Discover Something Wonderful," "Innovative and Cutting-Edge," "Environmentally Friendly," "A Place to Want to Work," and "Loved by the Community."

45th Anniversary Special Site: https://www.family.co.jp/campaign/spot/2026_45th.html