FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Takeo Kotani) will celebrate its 45th anniversary in September 2026. Based on five keywords that we have continuously worked on, we will operate under the slogan "Ichiban Challenge" (The Biggest Challenge).
As part of our initiative to "find the most wonderful things," we will launch collaboration items with "FUJI ROCK FESTIVAL '26," one of Japan's largest outdoor music festivals, on July 7, 2026 (Tue). These items will be available in limited quantities at approximately 16,400 FamilyMart stores nationwide and on FamilyMart's e-commerce site, "FamiMobi."
Fourth Consecutive Year! Sacoche Bags Debut in This Year's Highly Popular Fuji Rock Collaboration!
KEY FIGURES
"Convenience Wear" is a FamilyMart original apparel brand developed in collaboration with fashion designer Hiromi Ochiai, based on the concept of "good materials, good techniques, good design."
Convenience Wear began releasing collaboration products with "FUJI ROCK FESTIVAL," one of Japan's largest outdoor music festivals, in 2023. These items have been well-received by many customers as essential for Fuji Rock outfits.
In this, our fourth year of collaboration, we will be releasing sacoche bags, which are indispensable for festival outfits, in addition to the familiar socks, Imabari towel handkerchiefs, and Imabari muffler towels.
Featuring the festival's theme colors as a base with accent colors, a full lineup of items to brighten up your festival outfits is ready. As anticipation for the event grows daily with an unmissable artist lineup, you can get a head start on the Fuji Rock mood with these collaboration items.
Pop-Up Store Also Appearing at the Venue! Featuring Venue-Exclusive Items!
This year, we plan to open a pop-up store at the venue selling Convenience Wear items, including collaboration products. As pop-up store exclusive items, we will release children's size socks and tenugui (hand towels) featuring the Fuji Rock collaboration.
These are also recommended as souvenirs for creating memories with family or as gifts for friends.
[Product Name] Kids' Socks
[Price] \546 (\600 incl. tax)
[Release Date] July 23 (Thu) - July 26 (Sun)
[Contents] Children's size featuring a limited design linked to the FUJI ROCK '26 poster.
[Colors] FUJI ROCK '26 / White, FUJI ROCK '26 / Black
[Sizes] 13-19cm, 19-22cm
[Product Name] Tenugui (Hand Towel)
[Price] \1,091 (\1,200 incl. tax)
[Release Date] July 23 (Thu) - July 26 (Sun)
[Contents] A limited design tenugui linked to the FUJI ROCK '26 staff T-shirt.
[Colors] Leaf / Sumi, Leaf / Akatsuchi, Leaf / Wakana-iro, Leaf / Daidai
[Size] 34cm x 90cm
*Images are for illustrative purposes only.
*Limited to sale at the FUJI ROCK FESTIVAL’26 pop-up store.
*All items are limited in quantity.
*Pop-up Store Overview
Event Period: July 23 (Thu) - July 26 (Sun), 2026
Business Hours: 9:00 - 19:00
*On the first day, July 23 (Thu), from 16:00 to 18:00.
*On the last day, July 26 (Sun), until 17:00.
Location: Naeba Ski Resort, Yuzawa Town, Niigata Prefecture
Original Design "Outer T-shirts" to Be Provided to Venue Staff Again This Year!
This year, we will again provide "Outer T-shirts" for the venue staff involved in event operations. The Outer T-shirts are made of thick 100% cotton material that can be worn on its own and feature antibacterial and deodorizing treatment to resist odors. With meticulous attention to stitch width and silhouette, these are iconic Convenience Wear items. This year's design is linked to the venue-exclusive tenugui.
Comment from Hiromi Ochiai
"I am honored that the collaboration with Fuji Rock, now in its fourth year, will be held again this year. I am also very pleased to be able to produce the staff T-shirts with Convenience Wear.
Last year, many people at the venue were wearing items released in previous years, such as line socks and towels. I am very happy that through Fuji Rock, a wonderful festival, we have been able to promote Convenience Wear in Japan over the past four years. I feel that this continuation is becoming a culture.
This time, the lineup has increased more than ever before. I hope you will enjoy Fuji Rock and the summer through Convenience Wear."
[New Product Details]
[Product Name] Line Socks
[Price] \546 (\600 incl. tax)
[Release Date] Starting sequentially from July 7, 2026 (Tue)
[Sales Region] Nationwide
[Contents] Limited design linked to the FUJI ROCK '26 poster. Features a pile sole for excellent cushioning. Antibacterial and deodorizing treatment makes them resistant to odors.
[Colors] FUJI ROCK '26 / White, FUJI ROCK '26 / Black
[Sizes] 22cm-25cm, 25cm-28cm
[Product Name] Imabari Towel Handkerchief
[Price] \728 (\800 incl. tax)
[Release Date] Starting sequentially from July 7, 2026 (Tue)
[Sales Region] Nationwide
[Contents] Limited design linked to the FUJI ROCK '26 poster, with Imabari's unique high absorbency specification.
[Colors] FUJI ROCK '26 / White
[Product Name] Imabari Towel Muffler Towel
[Price] \1,364 (\1,500 incl. tax)
[Release Date] Starting sequentially from July 7, 2026 (Tue)
[Sales Region] Nationwide
[Contents] Limited design linked to the FUJI ROCK '26 poster, in a muffler size that can be worn around the neck, useful for festivals.
[Colors] FUJI ROCK '26 / White
[Size] 19cm x 110cm
[Product Name] Sacoche Bag
[Price] \1,355 (\1,490 incl. tax)
[Release Date] Starting sequentially from July 7, 2026 (Tue)
[Sales Region] Nationwide
[Contents] A sacoche bag made of lightweight and durable ripstop fabric. The gusseted bottom and interior/exterior pockets provide more storage capacity and organization than it appears. With a capacity of approximately 1.5L, it can also store a 600ml plastic bottle. Features a reflective cord for nighttime use and a 2-way design that can be used as a pouch when detached. Limited design linked to the FUJI ROCK '26 poster.
[Colors] FUJI ROCK '26
[Size] Width 22.5 x Height 190 x Depth 0-50mm
*Images are for illustrative purposes only.
*Quantity available varies by store.
*Release dates and times may vary by store.
FamiMobi Sales Overview
Reservation Period: July 7, 2026 (Tue) 10:00 - July 20, 2026 (Mon) 23:59
Pickup Period: July 30, 2026 (Thu) 10:00 - August 12, 2026 (Wed)
*Pickup may not be available at some stores in certain regions.
About Hiromi Ochiai
Hiromi Ochiai / Fashion Designer
Born in Tokyo in 1977. Graduated from Bunka Fashion College.
Established his own brand "FACETASM" in 2007.
Received the Mainichi Fashion Grand Prix Newcomer Award in 2013.
Received the Mainichi Fashion Grand Prix Grand Prize in 2016.
Participated in Paris Men's Fashion Week collections from the same year. Also designed costumes for the "Flag Handover Ceremony" at the closing ceremony of the Rio Olympic and Paralympic Games.
His activities extend beyond Japan, including collaborations with global brands such as "NIKE" and "Coca-Cola," and "LEVI'S."
FamilyMart, under the slogan "With you, in your corner, FamilyMart," aims to be an indispensable place beyond convenience, by staying close to communities and connecting with each customer like family.
<Reference Information>
"FUJI ROCK FESTIVAL'26"
Dates: July 24, 2026 (Fri) - July 26, 2026 (Sun)
Venue: Naeba Ski Resort, Yuzawa Town, Niigata Prefecture
HP: https://www.fujirockfestival.com/
The Meaning Behind "Ichiban Challenge"
FamilyMart will celebrate its 45th anniversary in September 2026.
To remain the "number one" choice for our customers, beyond the boundaries of a convenience store, and in line with the changing times, we have adopted "Ichiban Challenge" as our new slogan, meaning "Creating many of your 'number ones'."
Under this slogan, we will continue to take on the biggest challenges in FamilyMart's history, based on eight fields: "delicious," "a little more value," "exciting and fun," "where you can find wonderful things," "innovative and cutting-edge," "environmentally friendly," "a place to want to work," and "loved by the community."
45th Anniversary Special Site: https://www.family.co.jp/campaign/spot/2026_45th.html
FACT BOX
- Source: PR TIMES
- Category: 商品発売
- Organizations: FUJI ROCK FESTIVAL'26