FamilyMart Joins Rakuten Ichiba SPU Program; Campaign Offers Famichiki for Meeting SPU Conditions and Paying with Rakuten Pay

FamilyMart Co., Ltd. ("FamilyMart") and Rakuten Payment Co., Ltd. ("Rakuten Payment") today announced that FamilyMart, a convenience store chain, will be the first company outside the Rakuten Group to participate in Rakuten Ichiba's "SPU (Super Point Up Program)" as an eligible service (Note 1). To commemorate this, they will hold the "FamilyMart SPU Participation Commemorative! Famichiki (Boneless) Present Campaign" from Wednesday, July 1, 2026, to Friday, July 31, 2026, rewarding customers who meet SPU conditions and pay with Rakuten Pay.

During the campaign period, customers who present their "Rakuten Point Card" (Note 3) at any FamilyMart store nationwide (Note 2) and make purchases totaling 3,000 yen or more (tax included) in a month, while also making at least one payment using Rakuten Pay's code payment (Note 5), will receive a free "Famichiki (Boneless)" coupon. This applies to those paying with Rakuten Pay for the first time, who will receive it without fail. For others, 20,000 winners will be selected by lottery. Details on the benefits and conditions can be found in the campaign overview below or on the campaign page.

FamilyMart and Rakuten Payment will continue to strengthen their partnership to enhance customer value and expand their services.

(Note 1) Services listed in the "Eligible Services and Achievement Conditions List" on the SPU detail page.

https://event.rakuten.co.jp/campaign/point-up/everyday/point/

(Note 2) Some stores are excluded.

(Note 3) Eligible items include cards and apps with the "Rakuten Point Card" function (including the "FamiPay" app linked with "Rakuten Point Card"), "Edy-Rakuten Point Card," and the barcode on the back of "Rakuten Card." Users must register their "Rakuten Point Card" by the end of the month in which they meet the conditions. For details on the "Rakuten Point Card" function, please see the following page:

https://pointcard.rakuten.co.jp/guidance/

(Note 4) Some products and services are excluded. Payments are eligible if the amount before discounts (including the use of Rakuten Points or discount coupons) is 200 yen or more (tax included) and at least 1 point is earned by presenting the "Rakuten Point Card." For details, please check the campaign page.

(Note 5) Some payment methods may not be eligible depending on the store or service.

Campaign Overview

Campaign Name

"FamilyMart SPU Participation Commemorative! Famichiki (Boneless) Present Campaign"

Entry Period

No entry required.

Campaign Period

July 1, 2026 (Wed) 00:00 - July 31, 2026 (Fri) 23:59

*This campaign may be changed or canceled midway.

*Similar campaigns (including those with different benefits or conditions) may be held irregularly even after this campaign period ends.

Campaign Page

https://r10.to/hgI7nC

Participation Method

1. At FamilyMart stores nationwide, present your "Rakuten Point Card" and make purchases totaling 3,000 yen or more (tax included) in a month. 2. At FamilyMart stores nationwide, make at least one payment using Rakuten Pay's code payment.

*The order of steps 1 and 2 does not matter.

Benefit

Customers paying with Rakuten Pay for the first time will receive a free "Famichiki (Boneless)" coupon without fail. For others, 20,000 winners will be selected by lottery.

* "First time" refers to customers who have never made a payment using Rakuten Pay's code payment before 23:59 on Tuesday, June 30, 2026.

Benefit Distribution

Around the end of September 2026, a banner for the redemption page will be displayed at the bottom of the "Point Card" screen in the Rakuten Pay app. Eligible individuals will also be notified via email to the address registered in their Rakuten member information.

*Coupons can be used until Thursday, October 15, 2026.

Overview of "Rakuten Point Card + FamilyMart" and "SPU" Eligible Service Participation

- URL: https://pointcard.rakuten.co.jp/campaign/spu/familymart/

- Participation Date: Wednesday, July 1, 2026

- Point Multiplier: +0.5x

- Monthly Earning Limit: 500 points (limited-time points)

- Estimated Point Award Date: The 15th of the second month following the month of Rakuten Ichiba purchases.

- Achievement Condition: Purchase 3,000 yen or more (tax included) per month at FamilyMart while presenting a "Rakuten Point Card."

*The point multiplier applies to purchases made on Rakuten Ichiba.

*Some stores are excluded.

*Rakuten Point Card usage registration is required by the end of the month in which the conditions are met.

*Products and services excluded from purchase amount calculation include tobacco, stamps, postcards, revenue stamps, bill payment services, gift certificates, and services using the multi-copy machine.

*Payments are counted if the amount before discounts (including the use of Rakuten Points or discount coupons) is 200 yen or more (tax included) and at least 1 point is earned by presenting the "Rakuten Point Card."

*Details can be confirmed on the SPU detail page.

*Subject to change or cancellation without notice.

[About FamilyMart Co., Ltd.] https://www.family.co.jp/

With the corporate message "You and, a FamilyMart," FamilyMart is a convenience store that serves as a life infrastructure with approximately 25,000 stores in Japan and overseas, closely integrated with local communities. The company is now fully implementing its "Media Commerce Strategy," which combines "FamiPay," with over 30 million downloads, digital signage installed in over 11,000 stores nationwide, and customer ID data linked to purchase data from Japan's largest retail store network, with over 55 million customer IDs. Through collaborations with attractive content and IPs, FamilyMart is pursuing evolution into a "place of fun and excitement" where visitors can make new discoveries every time they visit. Towards its 45th anniversary in 2026, the company is pursuing the goal of becoming an "indispensable place" beyond convenience, guided by the principle of "Greatest Challenge," and taking on unprecedented challenges.

[About Rakuten Payment Co., Ltd.] https://payment.rakuten.co.jp/

Rakuten Payment Co., Ltd. was established in April 2019 as a company within the Rakuten Group that focuses on payment and marketing services. The company operates "Rakuten Pay," which achieved the unprecedented feat of ranking first in "Customer Satisfaction" for three consecutive years in the QR code payment industry in the 2nd Japan Customer Satisfaction Index Survey for FY2025 (Note), as well as "Rakuten Point Card," "Rakuten Check," and in-store payments via "Rakuten Pay." Rakuten Edy, Inc., a subsidiary of Rakuten Payment, operates "Rakuten Edy" and "Rakuten Cash." The company provides user-friendly, convenient, and secure payment services to users, and offers a wide range of payment services tailored to different industries and business types, along with business support through data-driven marketing programs for merchants.

(Note) This is the first time that the QR code payment industry in the "JCSI" customer satisfaction survey has ranked first in "Customer Satisfaction" for three consecutive years (as of July 30, 2025).

2nd Japan Customer Satisfaction Index Survey for FY2025: https://www.jpc-net.jp/research/detail/007477.html

*Company names, product names, and service names mentioned are registered trademarks or trademarks of their respective companies.