FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Takeo Kotani) will celebrate its 45th anniversary in September 2026. Building on five keywords that have been consistently addressed, we will operate under the slogan "Ichiban Challenge." As part of our initiative to aim for "Ichiban Chotto Otoku" (a little more value), from June 23, 2026 (Tue) to July 13, 2026 (Mon), we are holding a "Buy 1 Get 1 Free" summer campaign at approximately 16,400 FamilyMart stores nationwide. During the campaign, when you buy one eligible product, you will receive a free exchange voucher (receipt coupon) for another eligible product. In the second week, from June 30, 2026 (Tue) to July 6, 2026 (Mon), 17 items will be eligible for purchase and exchange.

*Comparison between the "Survey on Awareness of Saving Money at Convenience Stores" conducted by FamilyMart in May 2024 and the "Survey on Saving Money at Convenience Stores" conducted in June 2026. This compares the number of respondents who answered "I always receive a receipt" when asked, "Do you usually receive a receipt when you shop at a convenience store?"

Ranked 1st in a TV Program! "Famimares Sauce Yakisoba with Karashi Mayonnaise, Large Portion" is Also Eligible for Vouchers!

In the second week, starting June 30, 2026 (Tue), "Famimares Sauce Yakisoba with Karashi Mayonnaise, Large Portion" will be available. Popular snacks such as "Meiji Galbo Pocket Pack" and "Kameda Seika Powder 250% Happy Turn" are also included, offering a lineup that is "Ichiban Chotto Otoku." Take this opportunity to visit FamilyMart, where this week's purchases lead to next week's savings.

Receipt "Immediate Disposal" Trend Among Men in Their 30s Decreasing Compared to 2024! Are More People Conscious of "Not Missing Out on Deals" Due to Ongoing Price Hikes!?

According to the results of a survey on saving money at convenience stores conducted by FamilyMart, 84.4% of respondents answered that they "always receive" or "sometimes receive" receipts when shopping at convenience stores (Figure 1).

Compared to a similar survey conducted two years ago (May 2024), the change is particularly noticeable among men in their 30s. The percentage of those who answered "I do not receive receipts" decreased from 32.9% to 18.6% this time, indicating an increasing trend in people answering "I always receive" or "sometimes receive" receipts, likely influenced by recent price increases (Figure 2).

Even among those who do not receive receipts, some expressed regret, such as "I got into the habit of throwing them away and regretted it when I had a coupon," or "I threw away something I bought that could have been used for points." The prolonged price hikes suggest a growing awareness of wanting to "not miss out on deals" and "save even a little" amidst continued efforts to cut back on daily expenses.

Receipt "Receivers" Also Voice Concerns About "Too Many Receipts to Keep Track Of"! What Are the Worries of Both "Keepers" and "Immediate Disposers"?

While more people are receiving receipts for the sake of deals, both "receivers" and "non-receivers" have their own concerns.

When "receivers" were asked about difficulties they experienced from receiving receipts (open-ended responses), they cited episodes related to the physical difficulty of managing receipts, such as "Sometimes receipts get stuck in my wallet, making it difficult to pay," "I have too many receipts to keep track of," and "My wallet gets too full."

Reasons for "non-receivers" not taking receipts (multiple responses) included "I don't want to increase paper in my wallet or get it dirty" (40.8%) and "It's troublesome to manage and carry them" (36.8%). A certain number of people also indicated that they haven't utilized exchange vouchers yet, with reasons like "I've never been able to use them effectively" (21.6%) and "It's not a habit" (20.8%) (Figure 3).

【Survey Overview】

・Survey Name: "Survey on Saving Money at Convenience Stores"

・Period: June 2, 2026 (Tue) - June 3, 2026 (Wed)

・Target: Men and women aged 15-69 nationwide (who purchase at convenience stores at least once a month)

・Method: Internet research

・Sample Size: 800 people

・Research Organization: Rakuten Insight, Inc.

・Research Executive: FamilyMart Co., Ltd.

Beware of Forgetting to Exchange! Exchange for First Week's Products Begins at 7:00 AM on June 30 (Tue)!

Those who purchased eligible products during the first week's voucher issuance period from June 23, 2026 (Tue) to June 29, 2026 (Mon) can exchange their vouchers starting at 7:00 AM on June 30, 2026 (Tue). Please bring the "Free Exchange Voucher" printed on your receipt and the eligible product to the register within the exchange period to receive your item.

<Campaign Overview>

For each eligible product purchased, one "Free Exchange Voucher" will be printed on your receipt, usable during the exchange period. Please bring the "Free Exchange Voucher" to the register along with the eligible product during the exchange period.

【Campaign Period】

For campaign details, please visit:

https://www.family.co.jp/campaign/spot/2606_1buy145th_cp_sBYCpysF.html

Second Week Voucher Issuance Period [June 30, 2026 (Tue) - July 6, 2026 (Mon)]

Eligible Purchase Items (Buy)

Eligible Exchange Items (Get)

Meiji

●Galbo Chocolate Pocket Pack

●Galbo Gateau Chocolat Matcha Flavor Pocket Pack

●Galbo Tsubuneri Strawberry Pocket Pack

●Galbo Horoniga Black Pocket Pack

Meiji

●Galbo Chocolate Pocket Pack

●Galbo Gateau Chocolat Matcha Flavor Pocket Pack

●Galbo Tsubuneri Strawberry Pocket Pack

●Galbo Horoniga Black Pocket Pack

Fujiya

●Country Ma'am Choco Mamire 48G

●Country Ma'am Mini Vanilla

Fujiya

●Home Pie Chibidarake Pouch

Koikeya

●Stick Karamucho Hot Chili Flavor

●Sconez Zekpin Yakitoumoro

Koikeya

●Strong Sour Cream Onion

●Strong Spicy Lemon

Kameda

●Powder 250% Happy Turn

●Waza no Kodawari Tamari Soy Sauce

Kameda

●Powder 250% Happy Turn

Acecook

●Wakame All Star Wakame Ramen Soy Sauce Flavor

Acecook

●Mini Wakame Ramen Goma Soy Sauce

Famimares

●Sauce Yakisoba with Karashi Mayonnaise, Large Portion

Maruchan

●Wantan Soy Sauce Flavor

●Wantan Tonkotsu

*Only the products listed above are eligible.

*In Hokkaido only, Wantan Soup Curry is also eligible.

Suntory

●Suntory Natural Water 550ml

Suntory

●Suntory Natural Water Kiritto Kajitsu Pink Grapefruit & Muscat 600ml

●Suntory Natural Water Kiritto Yog Morning Picked Lemon & Yogurt Flavor 590ml

Coca-Cola

●Georgia Black 500ml

*Hot is not eligible.

Coca-Cola

●Georgia Black 500ml

*Hot is not eligible.

Coca-Cola

●Georgia Cafe au Lait 500ml

*Hot is not eligible.

Coca-Cola

●Georgia Cafe au Lait 500ml

*Hot is not eligible.

Asahi

●Calpis Water 500ml

●Mitsuya Cider 500ml

●Calpis Water 500ml

●Mitsuya Cider 500ml

【Notes】

・Free exchange vouchers will be printed on receipts.

・Free exchange vouchers cannot be combined with other discounts or special offers.

・Images are for illustrative purposes only.

・Some products may not be available or may be out of stock at certain stores.

・The campaign details may be changed or canceled without prior notice.

・Packaging may differ.

・Eligible products vary by region.

【Campaign Information】

"Delivering Big Bonuses from FamilyMart" X Campaign

By following the official FamilyMart X account (@famima_now) and replying to the target post with the specified hashtag, 5 winners will be randomly selected to receive a 1g pure gold card worth approximately 20,000 yen (*).

*Calculated based on gold prices on June 1, 2026. The amount may fluctuate depending on gold prices.

Campaign Period: July 1, 2026 (Wed) 8:00 AM - July 7, 2026 (Tue)

FamilyMart, under the slogan "You and, Your Partner, FamilyMart," aims to be an indispensable place beyond convenience, by being close to the community and connecting with each customer like family.

Above

<Reference Information>

The Meaning Behind "Ichiban Challenge"

FamilyMart will celebrate its 45th anniversary in September 2026.

To remain the "number one" choice for customers beyond the convenience store framework, adapting to the changing times, we have established "Ichiban Challenge" as our new slogan, meaning "Creating many of your 'number ones'."

Under this slogan, we will continue FamilyMart's biggest challenge in history, based on eight areas: "Delicious," "A Little More Value," "Exciting and Fun," "Discover Something Wonderful," "Innovative and Cutting-Edge," "Environmentally Friendly," "A Place to Work," and "Loved by the Community."

45th Anniversary Special Site:

https://www.family.co.jp/campaign/spot/2026_45th.html

The Meaning Behind the Naming and Logo of "Famimares"

1. "Clearly indicates it is a FamilyMart PB product"

・Uses the word "Famimares" and FamilyMart's brand colors

2. "Conveys that it is a quality product that FamilyMart confidently recommends"

・Design expressing "FamilyMart's Double Maru" quality, including safety, security, environmental consideration, and deliciousness.

3. "Understandable by all generations and genders"

・A smile mark that makes customers smile (logo that ranked 1st in consumer research for logo proposals)

*Survey Name: Survey on Product Brands

Organizer: FamilyMart

Survey Target: Men and women aged 15-79, 10,000 people

Survey Date: March 17, 2021

Famimares Concept

For everyone's daily life,

"Delicious ◎ Happy ◎ Secure ◎"

That is Family Quality.

We aim to be a private brand that offers quality and lineup that can be confidently recommended to precious family members. We aim to deliver a little happiness to everyone's daily life, making everyone from children to the elderly smile.

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン