FamilyMart Exclusive "hana by hince" Launches Two New Shades of Trendy Water Glass Tint on July 10 (Fri)! ~Get an Original Flower-Shaped Mirror Charm! First-Ever Brand Novelty Campaign to be Held~

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Takeo Otani) will celebrate its 45th anniversary in September 2026. Building on the five keywords we have consistently focused on, we will operate under the slogan "Ichiban Challenge" (The Biggest Challenge).

As part of our initiative to "find the most wonderful things," we are pleased to announce the launch of two new shades of the popular "Water Glass Tint" from the FamilyMart exclusive makeup brand "hana by hince." These will be sequentially released starting July 10, 2026, at approximately 16,400 FamilyMart stores nationwide.

Furthermore, to coincide with the new shade launch, we will be holding a campaign starting on the same day where customers who purchase two "hana by hince" products simultaneously will receive a brand-first original novelty item.

"hana by hince" First Novelty Campaign! Original Mirror Keyring Present

"hana by hince" maintains the quality of "hince" while offering products at accessible prices and in portable mini sizes, allowing customers to try them easily at convenience stores.

In July, to celebrate the release of two summery tint shades, we will be implementing our first-ever novelty campaign. Customers who purchase two "hana by hince" products at the same time will receive one "Original Mirror Keyring" in a flower shape, inspired by the brand logo.

The keyring set includes a mirror and a silicone ring that can be attached to lipsticks or tints, making it perfect for carrying around.

*This is a limited quantity offer and will end once supplies are depleted.

*Tints shown in the keyring image are not included.

Two New Summer Trend Colors Added to Popular Tint Item!

Two new shades, incorporating this summer's trends, are being added to "hana by hince's" popular "Water Glass Tint" item. New to the lineup are "10 Pomelo," a clear coral color like the flesh of a sweet, ripe pomelo, recommended for those with yellow undertones, and "11 Lychee," a deep, dry lychee red with a hint of brown, recommended for those with blue undertones. The tint adheres lightly without stickiness, maintaining a fresh "water glow" and clear color payoff for a long time. It contains skincare ingredients such as hyaluronic acid for a moist and comfortable feel.

【Product Name】Water Glass Tint

【Price】900 yen (990 yen including tax)

【Release Date】Sequentially released from July 10, 2026 (Fri)

【Sales Region】Nationwide

【Colors】10 Pomelo 11 Lychee

【Contents】A tint that creates a glass-like watery glow film. The oil envelops the lips to create a transparent, glossy finish. It fits lightly without stickiness, providing a transparent, glowing finish with a single application that lasts for a long time.

10 Pomelo is a clear coral color with a clear blood-red tone, like the flesh of a sweet, ripe pomelo. 11 Lychee is a deep, dry lychee red with a hint of brown.

*Images are for illustrative purposes.

*Product release dates may vary by region.

*Some products may not be available in certain regions or stores.

FamilyMart, under the motto "You and, FamilyMart, Your Partner," aims to be an indispensable place beyond convenience, by staying close to the community and connecting with each customer like family.

<Reference Information>

About hince

hince is a makeup brand born in South Korea in January 2019, with the concept of "Narrative Beauty," meaning to create individual unique atmospheres with dense, rich colors and reveal latent, original beauty. In Japan, online sales began in 2019, followed by the opening of Japan's first directly managed stores: "hince Lumine Est Shinjuku" in November 2022, "hince Lucua 1100" in May 2023, and "hince Takashimaya Gate Tower Mall" in April 2024.

The Meaning Behind "Ichiban Challenge"

FamilyMart will celebrate its 45th anniversary in September 2026.

To remain the "number one" choice for customers, beyond the boundaries of convenience stores, in response to changing times, we have set "Ichiban Challenge" as our new slogan, meaning "Creating many of your 'number ones.'"

Under this slogan, we will continue to undertake the biggest challenges in FamilyMart's history, based on eight fields: "delicious," "a little more value," "exciting and fun," "finding wonderful things," "innovative and cutting-edge," "environmentally friendly," "a great place to work," and "loved by the community."

45th Anniversary Special Site: https://www.family.co.jp/campaign/spot/2026_45th.html