Famima's First Collaboration with Banpaku, Plus Sapporo Junren and Gansha-Authored Cold Noodles: Introducing the "Ultimate Delicious Cold Noodles"! Will You Choose Refreshing or Hearty? Rolling Launch from June 30 (Tue)!

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Koyama Tatuo) will celebrate its 45th anniversary in September 2026. Building upon five key initiatives it has consistently pursued, the company will continue its activities under the slogan "Ichiban Challenge" (The Number One Challenge). As part of the "most delicious" initiative, FamilyMart will begin rolling out three types of famous-store-authored cold noodles nationwide at approximately 16,400 FamilyMart stores starting June 30 (Tue), 2026: "Sapporo Junren-Authored Cold Miso Mixed Noodles" (¥599, tax included ¥646), "Banpaku-Authored Tori Goma Cold Chinese Noodles (Sesame Dressing)" (¥554, tax included ¥598), and "Gansha-Authored Cold Seafood Tonkotsu Mixed Noodles" (¥599, tax included ¥646). Additionally, on the same day, the store's popular summer item, cold Chinese noodles, will feature a completely renewed soup formula.

※ Launch dates vary by product.

Polarization of 'Refreshing' and 'Hearty' Amid Scorching Heat, and Rising Demand for Authentic Famous-Store Quality

In response to recent record-breaking heatwaves, demand for cold noodles has expanded beyond merely "a meal to cool down" to also include "a satisfying single-dish meal." As a result, alongside the classic demand for light and smooth-to-eat "refreshing" options, there is a rapidly growing preference for "hearty" styles, with consumers seeking rich flavors to boost stamina during hot summers. Additionally, a major recent trend is the desire for authentic, high-end restaurant-quality flavors without having to wait in long queues—what's known as the "premium famous-store preference."

To meet these diverse customer needs, FamilyMart is launching a new lineup: a refreshing "Tori Goma Cold Chinese Noodles (Sesame Dressing)" created in the brand's first collaboration with Ginza, Tokyo's long-established restaurant Banpaku, plus two rich and deeply satisfying hearty-style mixed noodles co-developed with Sapporo Junren and Gansha. Combined with the classic cold Chinese noodles featuring a summer-optimized new soup, customers can now choose their ideal "Ultimate Delicious Cold Noodles" based on their mood and the day's heat.

Improved noodle separation: Cold Chinese noodles are now easier to loosen—noodles separate faster, so you can enjoy them immediately!

To reduce the minor hassle (petty stress) of having to loosen the noodles after pouring on the soup, the ease of separating the Chinese noodles has been improved. This shortens preparation time, allowing customers to enjoy delicious cold Chinese noodles more quickly than ever before.

Enjoy cold noodles at a discount! Simultaneous launch of the "50-Yen-Off Receipt Coupon" campaign

FamilyMart will simultaneously run a campaign where customers who purchase any cold or hot noodles will receive a "50-yen discount coupon" printed on their receipt, redeemable on their next purchase of cold or hot noodles. Take advantage of this offer to enjoy FamilyMart's cold noodles as your go-to meal during consecutive days of extreme heat.

FamilyMart will continue to support customers' daily dining experiences through ongoing small-value promotions.

【Campaign Period】

Campaign Period: June 30 (Tue), 2026 – July 6 (Mon) 23:59

Coupon Validity Period: June 30 (Tue), 2026 7:00 – July 13 (Mon) 23:59

【Eligible Products】

All cold and hot noodle products

※ Excluded items: Pasta, yakisoba-style noodles (e.g., yakisoba), fresh noodles, packaged noodles, cup noodles, frozen noodles, noodle salads, gratins, okonomiyaki

※ Some products may not be available depending on region or store.

※ The "50-Yen-Off Receipt Coupon" campaign does not apply in Okinawa Prefecture.

※ Cannot be combined with other sales, discount coupons, or exchange vouchers.

【Product Details】

【Product Name】 Cold Chinese Noodles with Six Toppings

【Price】 ¥536 (tax included ¥578)

【Launch Date】 June 30 (Tue), 2026

【Launch Area】 Nationwide ※ Excluding Miyazaki, Kagoshima, and Okinawa Prefectures

【Description】 This summer staple—cold Chinese noodles—has been reformulated with a lighter, more refreshing soup suited for high-temperature seasons. Topped with colorful ingredients including pork chashu, cucumber, thin omelet strips, and red pickled ginger.

【Product Name】 Sapporo Junren-Authored Cold Miso Mixed Noodles

【Price】 ¥599 (tax included ¥646)

【Launch Date】 June 30 (Tue), 2026

【Launch Area】 Nationwide

【Description】 Authored by Sapporo Junren, this cold miso mixed noodle features a rich, deeply savory miso-based sauce. Toppings include minced meat, boiled egg, shredded green onion, and fried onion.

【Product Name】 Banpaku-Authored Tori Goma Cold Chinese Noodles (Sesame Dressing)

【Price】 ¥554 (tax included ¥598)

【Launch Date】 July 7 (Tue), 2026

【Launch Area】 Nationwide

【Description】 Authored by Banpaku, this product combines Chinese noodles known for their wheat flavor and pleasant texture with a sesame-flavored sauce. Toppings include chicken chashu, cucumber, wakame seaweed, and white sesame seeds.

【Product Name】 Gansha-Authored Cold Seafood Tonkotsu Mixed Noodles

【Price】 ¥599 (tax included ¥646)

【Launch Date】 July 7 (Tue), 2026

【Launch Area】 Nationwide

【Description】 Authored by Gansha, this cold mixed noodle features a special sauce combining tonkotsu (pork bone) and seafood umami, perfectly coating firm, chewy noodles. Toppings include chashu pork, boiled egg, and menma (fermented bamboo shoots).

※ Images are for illustrative purposes only.

※ As a reduced-tax-rate-eligible product, tax-included prices are displayed at 8% consumption tax.

※ Some stores may not carry certain items.

※ Product specifications may differ in Miyazaki, Kagoshima, and Okinawa Prefectures.

Under the slogan "You, the Convenience Store, FamilyMart," FamilyMart will continue striving to be a vital, indispensable presence—closely connected to local communities and forming family-like bonds with each customer.

<Reference Information>

The Meaning Behind "Ichiban Challenge"

FamilyMart will celebrate its 45th anniversary in September 2026.

To remain the top choice for customers beyond the traditional convenience store model amid changing times, we have adopted "Creating More of Your Number One Moments—Ichiban Challenge" as our new slogan.

Under this motto, we will continue the biggest challenge in FamilyMart's history across eight domains: "delicious," "a little more value," "exciting and fun," "discover great things," "innovative and cutting-edge," "environmentally friendly," "a place you want to work," and "beloved by the community."

45th Anniversary Special Website: https://www.family.co.jp/campaign/spot/2026_45th.html