From FamilyMart's Best-Selling Imported Bottle Wine 'Rainbow Lorikito', the First 250ml Canned Version Launches! Red and White Varieties Available Nationwide from June 23 (Tue) – Introducing a Sustainable and High TIPA New Habit with 'Canned Wine'

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Koji Kotani) will celebrate its 45th anniversary in September 2026. Building on five long-standing keywords, the company continues its activities under the slogan 'Ichiban Challenge' (The Number One Challenge). As part of its initiative to deliver 'the most delicious' products, FamilyMart will launch a 250ml single-serve canned version of its top-selling imported bottle wine (※) 'Rainbow Lorikito'—'Rainbow Lorikito Cabernet Sauvignon 250' and 'Rainbow Lorikito Chardonnay 250'—priced at ¥271 (¥298 including tax) each. The products will be available from June 23, 2026 (Tuesday) at approximately 15,800 FamilyMart stores nationwide that handle alcoholic beverages.

(※) Cumulative sales volume for the 2025 fiscal year

## A New Habit: Canned Wine for Sustainability and Any Occasion

Globally, 'canned wine' is rapidly emerging as a new standard in the wine industry. Lightweight, portable, and highly recyclable aluminum cans meet consumer demand for convenient, eco-conscious enjoyment even when away from home. Moving beyond traditional bottled wine, canned wine is gaining attention as a 'free choice' that aligns with modern lifestyles.

In addition to environmental awareness, the value of canned wine as a ready-to-drink (RTD) beverage is rising due to its immediate usability and alignment with modern priorities such as 'TIPA' (Time Performance) and quality assurance. As a result, awareness of canned wine as a new wine consumption style continues to grow daily.

## Rapid Growth of the Canned Wine Market

The global canned wine market is estimated at approximately ¥983.7 billion in 2024. The market is projected to grow from about ¥1.1161 trillion in 2025 to ¥2.8423 trillion by 2032, with a compound annual growth rate of 14.45% during the forecast period (※1)(※2). In Japan, the market is also expanding steadily, driven by demand for convenience and novel drinking experiences.

(※1) Source: Fortune Business Insights

(※2) Calculated at 160 JPY per USD

## The No.1 Best-Selling Imported Bottle Wine from FamilyMart Now in 250ml Cans!

FamilyMart offers a wide range of high-quality wines, including the popular 'Gist Gran Reserva,' which gained attention through a collaboration with the wine manga 'Drops of God.'

Now, from 'Rainbow Lorikito,' the most popular among FamilyMart's imported bottle wines, comes a 250ml single-serve can. Whether you're a fan of full bottles or want to try a smaller amount first, this eco-friendly new lineup offers a perfect choice for modern consumers.

## Product Details

- Product Name: Rainbow Lorikito Cabernet Sauvignon 250
- Price: ¥271 (¥298 including tax)
- Release Date: June 23, 2026 (Tuesday)
- Availability: Nationwide
- Description: A red wine primarily made from Cabernet Sauvignon, featuring aromas of blueberry, blackberry, mint, violet, and cocoa, with a pleasant balance of tannins and acidity.

- Product Name: Rainbow Lorikito Chardonnay 250
- Price: ¥271 (¥298 including tax)
- Release Date: June 23, 2026 (Tuesday)
- Availability: Nationwide
- Description: A white wine primarily made from Chardonnay, known for its refreshing aromas reminiscent of lemon, lime, grapefruit, and white flowers.

※ Image is for illustrative purposes only.

※ Availability may vary by store.

Under the slogan 'You, Convenience, FamilyMart,' FamilyMart will continue to stay close to local communities, building family-like connections with each customer, and striving to become an indispensable place beyond mere convenience.

## Reference Information

### The Meaning Behind 'Ichiban Challenge'

FamilyMart will celebrate its 45th anniversary in September 2026.

To remain the 'number one choice' for customers beyond the traditional convenience store model, we have adopted 'Creating Your Many Number Ones – Ichiban Challenge' as our new slogan.

Under this slogan, we will continue the biggest challenge in FamilyMart's history across eight areas: 'Delicious,' 'Slightly Affordable,' 'Exciting and Fun,' 'Discovering Great Things,' 'Innovative and Cutting-Edge,' 'Environmentally Friendly,' 'A Place You Want to Work,' and 'Loved by the Community.'

45th Anniversary Special Website: https://www.family.co.jp/campaign/spot/2026_45th.html