What was the impact of the new coffee machine introduction on FamilyMart's sales?

One week after the introduction, sales reached 109% of the same period in the previous year.

What is the 'FAMIMA CAFĒ Menu Diagnosis' service?

It's a content on a special website where, by selecting your 'current mood' or 'drinking scene', the official FamiPay character 'Famippe' suggests the most suitable coffee menu from nine types.

What were the effects of introducing the LL size?

Compared to the overall coffee usage rate, the proportion of users in their 20s increased by 7%, contributing to the expansion of new coffee experiences.

When was the new coffee machine installation completed?

It was completed on Tuesday, June 2, 2026, at approximately 16,400 stores nationwide.

What are the details of the campaign?

Starting from Tuesday, June 9, 2026, a campaign is being held where sharing the diagnosis results on X can win you original merchandise.

FamilyMart Sees 109% Sales Surge Following Industry-First Coffee Machine Rollout, Launches 'FAMIMA CAFĒ Menu Diagnosis'

Published Jun 9, 2026 11:00 PM ・ Updated Jun 14, 2026 4:37 PM ・ 5 min read ・ Source: PR TIMES

FamilyMart completed the rollout of new coffee machines across approximately 16,400 stores on June 2, 2026. Sales in the first week grew to 109% year-on-year, and on June 9, the company launched a 'Menu Diagnosis' tool to recommend the best coffee for a customer's mood.

Industry-First*1 Coffee Machine Rollout Drives 109% Sales Increase

FamilyMart Co., Ltd. (HQ: Minato-ku, Tokyo; President and CEO: Tateo Kotani) will celebrate its 45th anniversary in September 2026. As part of its 'Ichiban Oishii' (the most delicious) initiative, the company completed the installation of new coffee machines—offering the best taste in its history*2—across approximately 16,400 stores nationwide on Tuesday, June 2, 2026. To mark this, the company launched a special website on June 9, 2026, featuring the 'FAMIMA CAFĒ Menu Diagnosis: Find the Perfect Cup for Your Current Mood in 10 Seconds.'

Additionally, the company is hosting an X campaign where users can win original merchandise by sharing their diagnostic results.

### 109% Year-on-Year Sales Growth in First Week

Within one week of the rollout, sales reached 109% compared to the same period last year*. The introduction of the LL size has been particularly successful, with its usage rate among customers in their 20s being 7% higher than that of coffee overall. Customers are embracing the new coffee experience provided by the expanded menu and improved taste.

*Comparison of counter coffee sales (excluding frappés) from June 2 to June 8, 2026, versus June 3 to June 9, 2025.

### FAMIMA CAFĒ Menu Diagnosis

With the expansion of the menu through the refreshed coffee machines, the company launched a diagnostic tool to help customers navigate the diverse lineup and find their 'perfect cup' for the moment.

Users follow on-screen prompts regarding their current mood or the scene in which they are drinking coffee. Famipay's official character, 'Famippe,' suggests the ideal menu item from among nine types. This tool offers hints to enrich daily coffee life.

https://fm-sns.petitgift.com/fmcp202606/

### Product List

- **Blend** - S: 150 yen, M: 220 yen, L: 260 yen, LL: 320 yen (tax included) - **Iced Coffee** - S: 150 yen, M: 250 yen, L: 345 yen, LL: 370 yen (tax included) - **Caffe Latte** - M: 220 yen, L: 260 yen, LL: 320 yen (tax included) - **Iced Caffe Latte** - M: 250 yen, L: 345 yen, LL: 370 yen (tax included) - **Mocha Blend** - S: 170 yen, M: 250 yen (tax included)

FACT BOX

Source: PR TIMES
Category: New Product
Products / services: FAMIMA CAFĒ

FamilyMart Sees 109% Sales Surge Following Industry-First Coffee Machine Rollout, Launches 'FAMIMA CAFĒ Menu Diagnosis'

⚡ Key Points

Industry-First*1 Coffee Machine Rollout Drives 109% Sales Increase

FACT BOX

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