FamilyMart Begins Pre-orders for Doyo no Ushi no Hi Eel Products with Benefits up to 500 Yen and Roast Beef Campaign

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Tateo Kotani) will celebrate its 45th anniversary in September 2026. Building on its five core keywords, the company is operating under the slogan 'Ichiban Challenge.' As part of its efforts to provide the 'most delicious' and 'most valuable' experiences, FamilyMart will begin accepting pre-orders for all eight 2026 'Doyo no Ushi no Hi' products starting May 28, 2026 (Thursday) at approximately 16,400 stores nationwide and via FamilyMart Online.

*Availability may vary by region.

■ Eight Product Varieties for Doyo no Ushi no Hi
FamilyMart will offer eight products for the July 26 (Sunday) event, tailored to various needs and lifestyles. This includes authentic Kagoshima-produced eel kabayaki (grilled eel) boxes, combinations with grilled beef, and eel sushi rolls.

The Kagoshima-produced eel box has been meticulously crafted, focusing on the quality of the eel, rice, and sauce, aiming to deliver ultimate satisfaction. Products are designed to suit occasions ranging from family gatherings to personal treats.

■ Greater Value Than Last Year! Up to 500 Yen in Benefits via Online Booking
Additionally, 500 lucky winners will receive a coupon to purchase a roast beef set for only 1 yen!

FamilyMart provides valuable incentives for seasonal pre-orders (eel, Christmas cakes, Osechi, etc.) while addressing customer needs and reducing food waste.

Both in-store and online bookings are available this year. FamilyMart Online booking is especially recommended, offering even greater benefits, with an increase of 100 yen in Fami-point returns compared to last year.

Incentive 1: Up to 500 yen in benefits for early bookings!
Customers who pre-order the 'Premium Kagoshima-produced Eel Kabayaki Box' or 'Standard Kagoshima-produced Eel Kabayaki Box' during the early booking period will receive a 200 yen discount. Furthermore, those who book via FamilyMart Online will receive 300 yen worth of Fami-points.

*Online booking is not available on Tanegashima, Amami Oshima, Tokunoshima, Kumejima, Miyakojima, and Ishigakijima islands.
Early booking period: May 28, 2026 (Thu) 10:01 to June 30, 2026 (Tue) 9:00
*Fami-points will be granted by the end of August.

Incentive 2: Free drink gift with purchase
Customers purchasing eligible items in-store will receive a free exchange voucher for a 'Suntory Black Oolong Tea 350ml' printed on their receipt for their next visit. Online purchasers will receive a voucher delivered via the 'FamiPay' app.

[In-store Booking]
- Receipt voucher issuance: July 22, 2026 (Wed) – July 26, 2026 (Sun)
- Redemption period: July 22, 2026 (Wed) – August 2, 2026 (Sun)
- Eligible items: Catalog items (excluding Doyo Mochi 6-pack)

[Online Booking]
- Booking period: May 28, 2026 (Thu) 10:01 – July 22, 2026 (Wed) 9:00
- Voucher delivery: May 28, 2026 (Thu) 10:01 – July 22, 2026 (Wed) 9:00 (via FamiPay app)
- Redemption period: July 22, 2026 (Wed) – August 2, 2026 (Sun)
- Eligible items: Catalog items (excluding Doyo Mochi 6-pack)

Incentive 3: Win a coupon to buy a roast beef set for 1 yen!
Customers booking via FamilyMart Online are entered to win one of 500 coupons to purchase a 'Sanpi-Ryoron Masahiro Kasahara Supervised Roast Beef 2-piece Set' (Retail price: 5,500 yen) for only 1 yen.
*In-store bookings are not eligible.
*Winners will receive a coupon for use on FamilyMart Online.
Coupon validity: August 3, 2026 (Mon) to August 24, 2026 (Mon)
Booking Page URL: https://famima-online.family.co.jp/feature/260528unagi