FamilyMart Promotes LGBTQ Awareness with Limited Rainbow-Colored Products; Featuring New Puffy Stickers and Craft Beer
FamilyMart launched its "We are 'Rainbow'" diversity campaign at approx. 16,400 stores nationwide. It features limited-edition goods from six partner companies and a portion of proceeds donated to charity.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 19:00
- 🔍 Collected: May 26, 2026 at 10:31
- 🤖 AI Analyzed: May 26, 2026 at 23:54 (13h 22m after Collected)
FamilyMart Co., Ltd. will celebrate its 45th anniversary in September 2026. Based on five key themes, the company is operating under the slogan "Ichiban Challenge."
As part of its efforts to create a society where everyone can thrive, FamilyMart has launched the "We are 'Rainbow'" campaign starting May 26, 2026, across approximately 16,400 stores nationwide. A portion of the proceeds will be donated to ReBit, a certified NPO supporting LGBTQ individuals.
This campaign was first launched in 2025 in collaboration with Coca-Cola Bottlers Japan, Cheerio Corporation, and Cleat Co., Ltd. In 2025, the release of limited-edition products and social media engagement garnered widespread sympathy and support for the "ALLY" movement.
This year, Kirin Brewery joins the initiative, launching the "The Stonewall Inn IPA" by Brooklyn Brewery in limited quantities, expanding the campaign to six companies. This IPA inherits the spirit of the "Stonewall Inn," the historic site that gave birth to Pride Month, featuring a concept that "everyone can enjoy life as they are." Additionally, the campaign continues this year with rainbow-designed products, the "puffy sticker" giveaway for eligible purchases, and the signature rainbow-themed hot snack (Famichiki) bags.
As part of its efforts to create a society where everyone can thrive, FamilyMart has launched the "We are 'Rainbow'" campaign starting May 26, 2026, across approximately 16,400 stores nationwide. A portion of the proceeds will be donated to ReBit, a certified NPO supporting LGBTQ individuals.
This campaign was first launched in 2025 in collaboration with Coca-Cola Bottlers Japan, Cheerio Corporation, and Cleat Co., Ltd. In 2025, the release of limited-edition products and social media engagement garnered widespread sympathy and support for the "ALLY" movement.
This year, Kirin Brewery joins the initiative, launching the "The Stonewall Inn IPA" by Brooklyn Brewery in limited quantities, expanding the campaign to six companies. This IPA inherits the spirit of the "Stonewall Inn," the historic site that gave birth to Pride Month, featuring a concept that "everyone can enjoy life as they are." Additionally, the campaign continues this year with rainbow-designed products, the "puffy sticker" giveaway for eligible purchases, and the signature rainbow-themed hot snack (Famichiki) bags.
FAQ
ファミリーマートの「We are “Rainbow”」キャンペーンとは何ですか？
企業の垣根を越えて、誰もが自分らしく活躍できる社会づくりを応援する取り組みです。2025年に始まり、今年は6社が共同で限定商品の発売や啓発活動を行います。
キャンペーンに参加する企業はどこですか？
ファミリーマート、コカ･コーラ ボトラーズジャパン、チェリオジャパン、クリート、キリンビールの計6社です。
「The Stonewall Inn IPA」の特徴は何ですか？
PRIDE月間の由来となった聖地『ストーンウォール・イン』の精神を継承したビールで、グレープフルーツのような香りと爽やかな味わいのセッションIPAです。
売上の一部はどこへ寄付されますか？
LGBTQの支援に取り組む認定NPO法人ReBitへ寄付されます。
キャンペーンではどのようなプレゼントがありますか？
対象商品の購入でオリジナルの「ぷっくりシール」がプレゼントされるほか、レインボーカラーのデザインを施したファミチキ袋が展開されます。