FamilyMart's 4 Cream Puff Products Exceed 3 Million Sales in Just 7 Days; Consumer Survey Highlights Polarized Demand for 'Classics' vs. 'New Textures'

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Tateo Kotani) will celebrate its 45th anniversary in September 2026. Building on five core keywords we have continuously pursued, we will operate under the slogan 'Ichiban Challenge' (The Number One Challenge). As part of our initiative aiming for 'Ichiban Oishii' (The Most Delicious), we are pleased to announce the renewal of two 'Mega-Hit Cream Puffs' known for their generous and rich custard creams, alongside the launch of two 'New Texture Cream Puffs' featuring surprising crunchy/crumbly and chewy/squishy dough. We are proud to share that these four cream puff products collectively surpassed 3 million units in cumulative sales (*) within just 7 days of their release, receiving an excellent reception from our customers.

* Cumulative sales results of 'Double Cream Puff! Lots of Cream', 'Rich Custard Puff! Lots of Vanilla', 'Crunchy Crumbly Puff (Chocolate Cream)', and 'Chewy Squishy Puff (Milk Cream)' over the 7-day period from Tuesday, May 12, to Monday, May 18, 2026.

## 4 'Mega-Hit' & 'New Texture' Puffs Assembled! 'Exquisite Cream Puff Gathering!'

We have renewed our two 'Mega-Hit Cream Puffs': the No.1 selling (*) 'Double Cream Puff! Lots of Cream' and the 'Rich Custard Puff! Lots of Vanilla', which features our special rich custard. Additionally, we have newly launched two 'New Texture Cream Puffs': the 'Crunchy Crumbly Puff (Chocolate Cream)' offering a crunchy texture, and the 'Chewy Squishy Puff (Milk Cream)' offering a soft, chewy experience. Through the 'Exquisite Cream Puff Gathering!' campaign featuring all four products, we aim to deliver a 'little reward' moment to your everyday life.

* Sales results of 'Double Cream Puff with Lots of Cream' in FY2025 (March 2025 - February 2026).

## 'Cream Faction' vs. 'Dough Faction'! Classic Cream Puff Fans Make Up About 70%!

According to the 'Convenience Store Sweets Survey' (hereinafter referred to as the survey) conducted by FamilyMart, when asked, 'Which type of cream puff do you find more appealing?', overall results showed deep-rooted popularity for the 'Classic cream puff with a focus on cream' faction at 71.4%. Feedback regarding the appeal of classic cream puffs included comments like, 'Since I only buy them occasionally, I don't want to make a mistake,' and 'I feel the traditional, classic cream puff is the most delicious,' highlighting a desire for guaranteed good taste.

On the other hand, the 28.6% belonging to the 'New texture cream puff with unique dough' faction commented, 'If the texture and taste of the dough are good, any cream inside will match perfectly,' and 'It is because the dough is tasty that the cream becomes delicious as well.' This revealed the existence of passionate fans who value both the cream and the dough.

In the 'Exquisite Cream Puff Gathering', we attempted a renewal that satisfies the voices of the classic faction while retaining the traditional flavors. Furthermore, we offered a lineup of 'new products focused on texture' that the steadfast new-texture faction can deeply enjoy.

## Convenience Store Sweets: 'Classic Faction' or 'New Product Faction'? The Safe 'Classic Faction' Wins!

In response to the question, 'Which of the following is closer to your thinking (selection criteria) when purchasing convenience store sweets?', 'Classic and reliable products' accounted for 57.0%, meaning the 'Classic Faction' makes up roughly 60% of the total.

Furthermore, an analysis by gender revealed differing selection methods: while 66.3% of men chose 'Classic and reliable products', 52.3% of women selected 'New products/Trending products'.

For the Classic Faction, we recommend the renewed mega-hit puffs: 'Double Cream Puff! Lots of Cream' and 'Rich Custard Puff! Lots of Vanilla'! Please enjoy this highly satisfying renewal unique to FamilyMart.

For the New Product Faction, we recommend the 'Crunchy Crumbly Puff (Chocolate Cream)' and the 'Chewy Squishy Puff (Milk Cream)', which offer entirely novel sensory experiences! We invite cream puff lovers of all preferences to enjoy this perfect lineup.

## 'Texture Faction' vs. 'Flavor Faction'! 'Texture' is a Buying Factor! About 60% Prioritize 'Texture'!

When asked, 'What point attracts you the most, making you think 'I want to eat this' when buying a new sweet?', 36.4% answered 'A new taste or flavor (e.g., OO flavor)', whereas 60.1% answered 'A new texture (e.g., crunchy, chewy, melting)'. This revealed that nearly 60% of consumers consider 'new texture' a stronger purchasing trigger than 'taste or flavor' for new sweets.

These results indicate that 'texture' is a critical purchasing decision factor in current trends. Please enjoy the 'Exquisite Cream Puff Gathering!' campaign, where you can experience both novel sensations and the classic taste of cream puffs.

## Survey Overview
- Survey Name: 'Survey on Convenience Store Sweets'
- Implementation Period: Monday, April 20, 2026 - Wednesday, April 22, 2026
- Target Audience: Men and women aged 15-69 nationwide who purchase cream puffs at least once every six months and convenience store sweets at least once a month.
- Survey Method: Internet Research
- Sample Size: 800 people
- Survey Agency: Rakuten Insight
- Conducting Body: FamilyMart Co., Ltd.

## Product Details

- Product Name: Double Cream Puff! Lots of Cream
- Price: 184 yen (198 yen including tax)
- Release Date: Now on sale
- Sales Area: Nationwide
- Details: A highly satisfying cream puff filled generously with two types of cream: whipped cream containing fresh cream and smooth custard.

- Product Name: Rich Custard Puff! Lots of Vanilla
- Price: 167 yen (180 yen including tax)
- Release Date: Now on sale
- Sales Area: Nationwide
- Details: A cream puff where you can enjoy the unity of rich custard packed with Madagascar vanilla beans and a fragrantly baked puff shell.

- Product Name: Crunchy Crumbly Puff (Chocolate Cream)
- Price: 221 yen (238 yen including tax)
- Release Date: Now on sale
- Sales Area: Nationwide
- Details: A new texture cookie cream puff filled with smooth chocolate cream inside a 'crunchy and crumbly' puff shell. *Limited quantity.

- Product Name: Chewy Squishy Puff (Milk Cream)
- Price: 198 yen (213 yen including tax)
- Release Date: Now on sale
- Sales Area: Nationwide
- Details: A new texture cream puff filled with fluffy milk cream inside a 'chewy and squishy' puff shell. *Limited quantity.

* Images are for illustrative purposes only.
* Due to the reduced tax rate system, prices including tax are displayed at 8% consumption tax.
* Product prices, release dates, and specifications may vary depending on the region.