50 Yen Off with 'Craft Boss' or 'Starbucks® COFFEE OF THE DAY' and Famimaru Bakery! Over 2 Million Hit 'Craft Boss' Collaboration Bread Also Returns

Key facts

  • 50 Yen Off with 'Craft Boss' or 'Starbucks® COFFEE OF THE DAY' and Famimaru Bakery! Over 2 Million Hit 'Craft Boss' Collaboration Bread Also Returns
  • To celebrate its 45th anniversary in September 2026, FamilyMart Co., Ltd. is launching a nationwide campaign offering a 50-yen discount when purchasing eligible 'Craft Boss' or 'Starbucks COFFEE OF THE DAY' beverages together with a 'Famimaru Bakery' bread from May 19 to June 1. They are also releasing the third installment of the highly popular Craft Boss collaboration bread, the 'BOSS Nama Coppe Pan (Double Cafe Latte).'
  • Source: PR Times
  • Date: May 19, 2026

Direct answer

To celebrate its 45th anniversary in September 2026, FamilyMart Co., Ltd. is launching a nationwide campaign offering a 50-yen discount when purchasing eligible 'Craft Boss' or 'Starbucks COFFEE OF THE DAY' beverages together with a 'Famimaru Bakery' bread from May 19 to June 1. They are also releasing the third installment of the highly popular Craft Boss collaboration bread, the 'BOSS Nama Coppe Pan (Double Cafe Latte).'

Citation
50 Yen Off with 'Craft Boss' or 'Starbucks® COFFEE OF THE DAY' and Famimaru Bakery! Over 2 Million Hit 'Craft Boss' Collaboration Bread Also Returns (May 19, 2026), PR Times
Source
PR Times
Date
May 19, 2026
To celebrate its 45th anniversary in September 2026, FamilyMart Co., Ltd. is launching a nationwide campaign offering a 50-yen discount when purchasing eligible 'Craft Boss' or 'Starbucks COFFEE OF THE DAY' beverages together with a 'Famimaru Bakery' bread from May 19 to June 1. They are also releasing the third installment of the highly popular Craft Boss collaboration bread, the 'BOSS Nama Coppe Pan (Double Cafe Latte).'
キャンペーンNQ 85/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: May 19, 2026 at 20:00
  • 🔍 Collected: May 19, 2026 at 11:31
  • 🤖 AI Analyzed: May 23, 2026 at 00:51 (85h 19m after Collected)
FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Tateo Kotani) will celebrate its 45th anniversary in September 2026. Based on five continuously pursued keywords, the company will operate under the slogan 'Number One Challenge'. As part of its efforts aiming for 'Number One Little Value,' FamilyMart is holding the '45th Anniversary Grand Thanksgiving' across approximately 16,400 stores nationwide, supporting consumers' daily lives with various products including beverages, chicken, bread, and rice balls.

In this campaign, from Tuesday, May 19 to Monday, June 1, 2026, purchasing any eligible 'Craft Boss' or 'Starbucks® COFFEE OF THE DAY' PET bottle beverage together with one Famimaru Bakery bread will result in a 50-yen discount from the total price.

■ Perfect Set Discount for Work and Chores: Rich Bread Variations Paired with 'Craft Boss' and 'Starbucks® COFFEE OF THE DAY'

Amidst a growing cost-of-living defense mindset due to recent inflation, FamilyMart pursues the 'Number One Little Value,' continuously implementing campaigns titled 'Non-Stop Value 45th Anniversary Grand Thanksgiving' for customers to enjoy value shopping.

This time, by purchasing one eligible 'Craft Boss' or 'Starbucks® COFFEE OF THE DAY' and any one Famimaru Bakery bread as a set, customers will receive a 50-yen discount from the total amount.

Addressing the 'time-performance' (efficiency) needs of those who want a quick meal between work and chores, FamilyMart has realized an excellently compatible set discount featuring Suntory's 'Craft Boss,' supported as a desk-work companion, and 'Starbucks® COFFEE OF THE DAY,' offering an easy cafe mood, alongside Famimaru Bakery. From breakfast to lunch, and afternoon refresh times, this supports diverse dietary scenes. Please take this opportunity to enjoy value shopping at FamilyMart.

■ 3rd Installment of the Hit Suntory 'Craft Boss' Collaboration Bread Arrives!

'Famimaru Bakery' previously released collaboration products with 'Craft Boss' in May 2025 and January 2026, receiving great acclaim with cumulative sales of approximately 2 million units.

Now, as the highly anticipated third collaboration product, the 'BOSS Nama Coppe Pan (Double Cafe Latte)' will be released. A moist, coffee-flavored coppe pan containing fresh cream is sandwiched with cafe latte cream and cafe latte whipped cream inspired by BOSS.

This time, the signature 'Nama Coppe Pan' features a coffee-flavored colored dough inspired by 'Craft Boss Cafe Latte,' creating a more integrated collaboration feel. It is finished with a taste that matches perfectly when eaten alongside Craft Boss. Please enjoy it together with Craft Boss.

■ Brand Introductions

- About Suntory 'Craft Boss'
'Craft Boss' is enjoyed by a wide range of customers across generations and professions for its cafe-quality 'taste' and 'rich lineup.' Since its launch, it has continued to propose new preference beverages focused on craftsmanship, such as delicate flavor creation utilizing extraction methods and blending techniques, driving the market.

- About Starbucks® COFFEE OF THE DAY Products
Under the concept of 'Make today a good day with a satisfying taste,' this PET bottle series aims to be like the 'Coffee of the Day' enjoyed at a cafe, making the mood slightly special in various daily scenes.

[Campaign Period]
Tuesday, May 19, 2026 - Monday, June 1, 2026

[Eligible Products]
- Suntory Craft Boss (Black / Cafe Latte / Italiano / Milk Latte) 500ml each
- Starbucks® COFFEE OF THE DAY (Black, Cafe Latte) 480ml each
*Hot beverages are excluded.
- All Famimaru Bakery breads
*Discount applies per 1 set (1 beverage + 1 bread) of the above 'Eligible Products'.

[Featured Eligible Beverage Product]
[Product Name] Craft Boss Black 500ml
[Price] 169 yen (182 yen including tax)
[Release Region] Nationwide
[Details] Focusing on 'coffee aroma,' which is one of the aspects highly valued by black PET bottle coffee users, a renewal was implemented to enhance aroma satisfaction. Through the company's proprietary technology that completely extracts flavor components from coffee beans, it suppresses off-tastes while becoming richer in aroma than ever before.

FAQ

When is the FamilyMart bread and targeted drink set discount campaign?

From Tuesday, May 19, 2026 to Monday, June 1, 2026.

What drinks are eligible for the set discount?

Suntory 'Craft Boss' (Black, Cafe Latte, Italiano, Milk Latte, each 500ml) and 'Starbucks® COFFEE OF THE DAY' (Black, Cafe Latte, each 480ml). *Hot drinks are not eligible.

How much discount do I get with the set discount?

When you purchase one eligible drink and one FamilyMart Bakery bread as a set, you get a 50 yen discount off the total price.

What is the name of the new Craft Boss collaboration bread?

It is called 'BOSS Fresh Bread Roll (Double Cafe Latte)'.

How well did the previous Craft Boss and FamilyMart Bakery collaboration breads sell?

They were sold in May 2025 and January 2026, and received good reviews with a cumulative sales of about 2 million units.