FamilyMart to Release Limited-Edition 'Cookie Vanilla Frappe' Featuring Madagascar Vanilla on May 19
As part of its 'Ichiban Challenge' leading up to its 45th anniversary in September 2026, FamilyMart Co., Ltd. will launch a limited-edition 'Cookie Vanilla Frappe' using Madagascar vanilla flavor nationwide on May 19, 2026.
📋 Article Processing Timeline
- 📰 Published: May 18, 2026 at 20:00
- 🔍 Collected: May 18, 2026 at 11:31
- 🤖 AI Analyzed: May 19, 2026 at 01:24 (13h 52m after Collected)
FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Tateo Kotani) will celebrate its 45th anniversary in September 2026. Building on the five keywords it has continuously pursued, the company will operate under the new slogan 'Ichiban (Number One) Challenge.' As part of its initiative to aim for 'the most delicious,' the company will launch the 'Cookie Vanilla Frappe' for 352 yen (380 yen including tax) starting Tuesday, May 19, 2026, at approximately 16,400 FamilyMart stores nationwide.
■ Enhanced rich vanilla and milk flavors with an enjoyable chunky texture from two types of cookies!
'Vanilla flavor' ranks high among Frappe purchasers in surveys asking 'flavors they want to drink in the future.'
The newly released 'Cookie Vanilla Frappe' uses flavoring made from vanilla from Madagascar, one of the world's leading vanilla-producing regions (*), creating a sweet and rich vanilla taste characteristic of Madagascar. Furthermore, the milk fat content of the vanilla shaved ice has been increased, resulting in a richer taste with a deeper milk flavor than before.
In addition to the cocoa cookies mixed into the shaved ice, cocoa cookies sized for a great texture are generously topped on the surface. You can fully enjoy not only the rich vanilla flavor but also the taste and texture of the cookies simultaneously.
(*) 67% of the flavoring used is derived from Madagascar vanilla.
[Product Details]
[Product Name] Cookie Vanilla Frappe
[Price] 352 yen (380 yen including tax)
[Release Date] Tuesday, May 19, 2026
[Sales Region] Nationwide
[Content] A frappe with a rich vanilla aroma and bittersweet cocoa cookies. Uses vanilla flavoring partially made with Madagascar vanilla. Smooth, cool vanilla shaved ice combined with chunky cocoa cookies for an enjoyable texture.
*Limited quantity.
*Images are for illustrative purposes only.
*As a product subject to the reduced tax rate, the price including tax is displayed with an 8% consumption tax.
*Product prices, release dates, and specifications may vary by region.
*May not be available in some regions or at some stores.
Under the motto 'FamilyMart, Where You Are One of the Family,' FamilyMart aims to be an indispensable place beyond convenience, staying close to local communities and connecting with each customer like family.
■ The thought behind the 'Ichiban Challenge'
FamilyMart will celebrate its 45th anniversary in September 2026.
To adapt to changing times and continue to be chosen as 'number one' by customers beyond the framework of a convenience store, we have adopted the new slogan 'Making many of your number ones: The Ichiban Challenge.'
Under this slogan, based on eight areas: 'Delicious,' 'A little profitable,' 'Exciting and fun,' 'Finding something wonderful,' 'Innovative and cutting-edge,' 'Eco-friendly,' 'Want to work here,' and 'Loved by the community,' we will continue FamilyMart's biggest challenge ever.
45th Anniversary Special Site: https://www.family.co.jp/campaign/spot/2026_45th.html
FAQ
What are the features of FamilyMart's Cookie Vanilla Frappe?
It features the rich aroma of Madagascar vanilla, deep milky shaved ice, and a luxurious texture from two types of chunky cocoa cookies.
What is the price?
The price is 352 yen (380 yen including tax).
Where is it available?
It is available at approximately 16,400 FamilyMart stores nationwide in Japan, in limited quantities.