FamilyMart's 'Super Chewy Bread' Series, Selling 4 per Second, Launches Chocolate Melon Bread & Cheese Bread on April 14! Around 80% Expect the Heart-Filling Chewy Texture to be an 'Ally During Busy Times'

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Tateo Kotani) will celebrate its 45th anniversary in September 2026. Based on five keywords we have consistently worked on, we will carry out activities under the slogan of 'Number One Challenge'. As part of our initiative to achieve the 'Most Delicious', we are pleased to announce that three types of 'Super Chewy Bread', which are an evolution of the popular breads from 'Famimaru Bakery' launched on April 7 (Tuesday) into an unprecedented 'super chewy' texture, are selling at a rate of about 4 per second (*1) and are highly acclaimed by our customers.

*1 Cumulative sales performance of 'Chewy Texture Caramel Doughnut', 'Chewy Texture Whipped Cream Anpan', and 'Chewy Texture Pizza Bread' over the 6 days from April 7 (Tuesday) to 12 (Sunday), 2026.

Furthermore, as a new lineup of the 'Super Chewy Bread' series, two new types, 'Chewy Texture Chocolate Melon Bread' for 158 yen (170 yen including tax) and 'Chewy Texture Cheese Bread' for 184 yen (198 yen including tax), will be released nationwide at approximately 16,400 FamilyMart stores starting April 14 (Tuesday).

*Specifications and prices vary by region.

■ About 80% feel 'pressed for time and busy'. They seek not only to satisfy hunger but also a 'change of pace' and 'healing' during meals in their busy schedules!

To deeply explore the change in feelings brought about by the 'super chewy texture', a feature of the 'Super Chewy Bread', FamilyMart conducted a 'Survey on Meals and Textures During Busy Times' targeting 800 men and women in their 20s to 50s in Tokyo and three surrounding prefectures.

When asked, 'Do you ever feel pressed for time and busy in your daily life (work, housework, childcare, studies, etc.)?', a total of 78.2% of respondents answered 'very often' or 'sometimes', revealing that about 80% of people face everyday busyness.

Furthermore, when asked, 'To what extent do you expect meals between busy times to not only satisfy your hunger but also serve roles such as a change of pace or healing?', 76.5% answered 'highly expect' or 'somewhat expect'. It highlighted the modern person's view of mealtime not just as nutritional intake, but as an oasis for the mind.

■ The No. 1 texture that seems to calm the mind is 'chewy/springy'!

When asked, 'What texture do you feel would most likely calm your mind when you are busy or feeling stressed?', 'chewy/springy' took the number one spot with 49.3%, garnering support from about half the respondents. This suggests that a 'chewy/springy' texture is strongly associated with an image of calming people's minds.

■ About 80% answered that 'bread with a chewy/springy texture' becomes an ally during busy times! Overwhelming support of about 90% from hard-working women in their 40s!

When asked, 'What kind of change do you think eating foods with a chewy/springy texture brings to your mood? (Multiple answers allowed)', many responses gathered were 'feel a sense of security from the soft elasticity (45.6%)' and 'feel satisfied, and the tension relaxes (42.4%)'.

Actually, to the question, 'If there was a bread with a chewy/springy texture that satisfies not only your stomach (hunger) but your mind (stress) at the same time, do you think it would be an ally during busy times?', about 80% (77.7%) answered 'strongly agree' or 'somewhat agree'. Specifically, when narrowed down to women in their 40s, the ratio reached about 90% (88.0%), making it clear that the 'super chewy texture' bread is expected to be an ally that creates 'mental space' for busy modern people.

■ The 'chewy/springy' texture is a reassuring ally between work, housework, and study!

When asked, 'Please share any experiences or episodes where your stress was relieved or you felt healed by eating bread with a chewy/springy texture', many specific episodes were submitted detailing how the chewy texture of bread led to a change of pace and mental space amidst busy daily lives.

[Episodes submitted to the survey (excerpts from free answers)]
*Some expressions and typos have been adjusted and excerpted for readability without changing the meaning.
- 'While rushing around with childcare, I ate some bread during a short break, and the sweetness and deliciousness calmed my feelings, allowing me to tackle subsequent tasks with a bright mood' (34-year-old female)