Japan's Largest Retail Media 'FamilyMartVision' Renamed to 'Famima TV': New Programs Featuring Kento Nakajima and Kasumi Mori to Start!
FamilyMart will rebrand its in-store digital signage 'FamilyMartVision' to 'Famima TV' on April 14, 2026, shifting focus to entertaining content like a broadcasting station, including new shows with Kento Nakajima and Kasumi Mori.
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- 📰 Published: April 10, 2026 at 21:00
- 🔍 Collected: April 11, 2026 at 00:25 (3h 25m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 03:52 (219h 27m after Collected)
FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Tateo Kotani) will celebrate its 45th anniversary in September 2026. Building on five keywords it has consistently pursued, the company will carry out activities under the slogan "The No.1 Challenge." As part of its initiatives aiming to be "the most exciting and fun" and "the most innovative and cutting-edge," FamilyMart will strengthen its in-store digital signage as a "media that makes the store experience fun," together with Gate One Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Ichiro Kurata), which operates the in-store retail media.
Starting Tuesday, April 14, "FamilyMartVision" will be renamed "Famima TV," and as the first phase of the renewal, new programs featuring Kento Nakajima and Kasumi Mori will be broadcast sequentially.
■ From a Vision to a "TV" Where You Enjoy Content! FamilyMart Aims to Be the "Most Familiar Media"
The number of stores equipped with FamilyMartVision has surpassed 11,000, with an average media awareness rate of about 56%, and awareness is spreading especially among the younger generation, reaching about 70% in their teens and 20s. In addition, the number of advertising companies has grown to over 440 in the past four years, 4.5 times the number in fiscal 2022, showing that many companies are utilizing it.
In order to further strengthen our efforts as "media that makes the store experience fun," we will produce content that is more enjoyable to "watch" than ever before. Furthermore, we will change the name from "FamilyMartVision" to "Famima TV" so that people can imagine that we are broadcasting programs, not just advertisements.
Through this, we will improve visibility and create new motives for visiting stores, evolving from a promotional medium into a "broadcasting station on the familiar path of daily life." Additionally, on the hardware front, we are considering transitioning the digital signage to LEDs to reduce power consumption and electricity costs, aiming for sustainable operations that are considerate of the global environment.
~ Overview of "Famima TV" ~
■ Concept: Media that provides fun little discoveries every day
"Famima TV" aims to provide all customers who visit FamilyMart with the following experiences that will slightly enrich their usual daily lives.
1. Exciting essence for everyday shopping
We will deliver a fun store experience where customers can feel excitement, comfort, and a slight change of pace just by visiting the store.
2. The joy of turning "by chance" into "want to find"
We offer encounters with new information and entertainment that start from a screen you happen to look up at. We will deliver an attractive time where customers themselves can experience the "joy of discovering something new."
■ Logo
Starting Tuesday, April 14, "FamilyMartVision" will be renamed "Famima TV," and as the first phase of the renewal, new programs featuring Kento Nakajima and Kasumi Mori will be broadcast sequentially.
■ From a Vision to a "TV" Where You Enjoy Content! FamilyMart Aims to Be the "Most Familiar Media"
The number of stores equipped with FamilyMartVision has surpassed 11,000, with an average media awareness rate of about 56%, and awareness is spreading especially among the younger generation, reaching about 70% in their teens and 20s. In addition, the number of advertising companies has grown to over 440 in the past four years, 4.5 times the number in fiscal 2022, showing that many companies are utilizing it.
In order to further strengthen our efforts as "media that makes the store experience fun," we will produce content that is more enjoyable to "watch" than ever before. Furthermore, we will change the name from "FamilyMartVision" to "Famima TV" so that people can imagine that we are broadcasting programs, not just advertisements.
Through this, we will improve visibility and create new motives for visiting stores, evolving from a promotional medium into a "broadcasting station on the familiar path of daily life." Additionally, on the hardware front, we are considering transitioning the digital signage to LEDs to reduce power consumption and electricity costs, aiming for sustainable operations that are considerate of the global environment.
~ Overview of "Famima TV" ~
■ Concept: Media that provides fun little discoveries every day
"Famima TV" aims to provide all customers who visit FamilyMart with the following experiences that will slightly enrich their usual daily lives.
1. Exciting essence for everyday shopping
We will deliver a fun store experience where customers can feel excitement, comfort, and a slight change of pace just by visiting the store.
2. The joy of turning "by chance" into "want to find"
We offer encounters with new information and entertainment that start from a screen you happen to look up at. We will deliver an attractive time where customers themselves can experience the "joy of discovering something new."
■ Logo