[Limited to Kyushu Region] Kyushu Shinkansen 15th Anniversary: The nostalgic "Tsubame" makes a miraculous limited comeback after 10 years, featuring HKT48 in-store broadcasts and local gourmet foods
FamilyMart partners with JR Kyushu for a tie-up campaign to celebrate the 15th anniversary of the Kyushu Shinkansen's full line opening. The campaign, launching on April 7, 2026, at approximately 1,500 FamilyMart stores in Kyushu and parts of Yamaguchi, will feature exclusive merchandise, HKT48 in-store broadcasts, and four local gourmet items, aiming to revitalize the region.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 21, 2026 at 11:16 (481h 0m after Collected)
FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Tateo Kotani) will celebrate its 45th anniversary in September 2026. Building on five key keywords that have been continuously pursued, the company will carry out activities under the slogan "Ichiban Challenge" (Number One Challenge).
As part of its efforts to become "the most beloved in the region," FamilyMart will implement a tie-up campaign commemorating the "15th Anniversary of the Kyushu Shinkansen's Full Line Opening" of Kyushu Railway Company (Headquarters: Hakata-ku, Fukuoka City, Fukuoka Prefecture; Representative Director and President: Yoji Furumiya, hereinafter "JR Kyushu"). This campaign will be held from Tuesday, April 7, 2026, at approximately 1,500 FamilyMart stores in the Kyushu region (Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima prefectures) and parts of Yamaguchi Prefecture.
In conjunction with the campaign, merchandise will also be sold nationwide at approximately 16,400 FamilyMart stores through FamilyMart's in-store multi-copy service "Famima Print" and "Famima Online."
*Please note that some stores do not have multi-copy machines installed.
## Revitalizing the Kyushu Shinkansen 15th Anniversary with the Entire Region!
In 2026, the Kyushu Shinkansen (between Hakata and Kagoshima-Chuo) will reach a major milestone: its 15th anniversary since full line opening. FamilyMart, together with the local communities that have walked alongside them, aims to share this joy. From the diverse attractions of all 12 stations, four stations—Hakata, Shin-Tosu, Kumamoto, and Kagoshima-Chuo—have been selected this time. In conjunction with the release of products perfect for "travel companions" that incorporate local ingredients and food culture, FamilyMart will collaborate with "FamilyMartVision" digital signage inside Kyushu FamilyMart stores to invigorate the Kyushu region.
Furthermore, through the sale of limited bromides via "Famima Print" and rare 15th-anniversary limited edition merchandise via "Famima Online," FamilyMart will broadcast the vibrancy of Kyushu nationwide and passionately boost this 15th anniversary as the "partner" closest to the local community.
## Local Gourmet "Umaimon Selection! Kyushu Gourmet Great Adventure" Inspired by Major Kyushu Shinkansen Stations
### ~Enjoy the feeling of travel! Hakata, Shin-Tosu, Kumamoto, and Kagoshima-Chuo's "delicious foods gather"~
The rich food culture rooted in the major stations of the Kyushu Shinkansen has been recreated with FamilyMart's unique arrangements. From Tuesday, April 7, 2026, four meticulously crafted products, perfect as "travel companions" on the Shinkansen, will be released.
### [Product Details]
- Product Name: Grilled Mackerel and Mentaiko Rice (with barley rice)
- Price: 369 yen (398 yen including tax)
- Release Date: Tuesday, April 7, 2026
- Release Region: Kyushu region (Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima prefectures)
As part of its efforts to become "the most beloved in the region," FamilyMart will implement a tie-up campaign commemorating the "15th Anniversary of the Kyushu Shinkansen's Full Line Opening" of Kyushu Railway Company (Headquarters: Hakata-ku, Fukuoka City, Fukuoka Prefecture; Representative Director and President: Yoji Furumiya, hereinafter "JR Kyushu"). This campaign will be held from Tuesday, April 7, 2026, at approximately 1,500 FamilyMart stores in the Kyushu region (Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima prefectures) and parts of Yamaguchi Prefecture.
In conjunction with the campaign, merchandise will also be sold nationwide at approximately 16,400 FamilyMart stores through FamilyMart's in-store multi-copy service "Famima Print" and "Famima Online."
*Please note that some stores do not have multi-copy machines installed.
## Revitalizing the Kyushu Shinkansen 15th Anniversary with the Entire Region!
In 2026, the Kyushu Shinkansen (between Hakata and Kagoshima-Chuo) will reach a major milestone: its 15th anniversary since full line opening. FamilyMart, together with the local communities that have walked alongside them, aims to share this joy. From the diverse attractions of all 12 stations, four stations—Hakata, Shin-Tosu, Kumamoto, and Kagoshima-Chuo—have been selected this time. In conjunction with the release of products perfect for "travel companions" that incorporate local ingredients and food culture, FamilyMart will collaborate with "FamilyMartVision" digital signage inside Kyushu FamilyMart stores to invigorate the Kyushu region.
Furthermore, through the sale of limited bromides via "Famima Print" and rare 15th-anniversary limited edition merchandise via "Famima Online," FamilyMart will broadcast the vibrancy of Kyushu nationwide and passionately boost this 15th anniversary as the "partner" closest to the local community.
## Local Gourmet "Umaimon Selection! Kyushu Gourmet Great Adventure" Inspired by Major Kyushu Shinkansen Stations
### ~Enjoy the feeling of travel! Hakata, Shin-Tosu, Kumamoto, and Kagoshima-Chuo's "delicious foods gather"~
The rich food culture rooted in the major stations of the Kyushu Shinkansen has been recreated with FamilyMart's unique arrangements. From Tuesday, April 7, 2026, four meticulously crafted products, perfect as "travel companions" on the Shinkansen, will be released.
### [Product Details]
- Product Name: Grilled Mackerel and Mentaiko Rice (with barley rice)
- Price: 369 yen (398 yen including tax)
- Release Date: Tuesday, April 7, 2026
- Release Region: Kyushu region (Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima prefectures)
FAQ
When does this campaign start?
It starts on April 7, 2026, at FamilyMart stores in Kyushu and parts of Yamaguchi Prefecture.
What products will be released?
Four local gourmet items inspired by major stations on the Kyushu Shinkansen (example: grilled mackerel and mentaiko rice (barley rice)) and limited edition goods will be released.
How is HKT48 involved in the campaign?
HKT48 will handle special in-store broadcasts at FamilyMart stores to promote the campaign.