【Kyushu Region Limited】Kyushu Shinkansen Full Line Opening 15th Anniversary: The Nostalgic "Tsubame" Makes a Miraculous Limited Revival After 10 Years, Featuring HKT48 In-Store Broadcasts and Local Gourmet

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Takeo Kotani) will celebrate its 45th anniversary in September 2026. Building on the five keywords we have continuously worked on, we will continue our activities under the slogan "Ichiban Challenge" (Number One Challenge).

As part of our efforts to become "the most beloved in the region," we will be holding a tie-up campaign with Kyushu Railway Company (Headquarters: Hakata-ku, Fukuoka City, Fukuoka Prefecture; President: Yoji Furumiya, hereinafter "JR Kyushu") to commemorate the "15th Anniversary of the Kyushu Shinkansen Full Line Opening." This campaign will be implemented from Tuesday, April 7, 2026, at approximately 1,500 FamilyMart stores in the Kyushu region (Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima prefectures) and Yamaguchi Prefecture (some stores).

In conjunction with the campaign, goods will also be released through FamilyMart's in-store multi-copy machine service "Famima Print" and "Famima Online" at approximately 16,400 FamilyMart stores nationwide.

*Some stores may not have multi-copy machines installed.

■ Kyushu Shinkansen Full Line Opening 15th Anniversary: The entire region comes together to celebrate!

In 2026, the Kyushu Shinkansen (between Hakata and Kagoshima-Chuo) will reach a major milestone: its 15th anniversary since full line opening. To share this joy with the local communities that have walked alongside us, FamilyMart has selected four stations – Hakata, Shin-Tosu, Kumamoto, and Kagoshima-Chuo – from the diverse attractions of all 12 stations. In conjunction with the release of products perfect for a "travel companion," packed with local ingredients and food culture, we will energize the Kyushu region by linking with "FamilyMartVision," the digital signage installed in FamilyMart stores in the Kyushu region.

Furthermore, through the release of limited edition bromides via "Famima Print" and rare 15th-anniversary limited edition goods via "Famima Online," we will transmit the vibrancy of Kyushu nationwide, passionately celebrating this 15th anniversary as the "partner" closest to the local community.

■ Local Gourmet "Umai-mon Senbatsu! Kyushu Gourmet Great Adventure" inspired by major Kyushu Shinkansen stations

~Experience the feeling of travel! A grand collection of delicious foods from Hakata, Shin-Tosu, Kumamoto, and Kagoshima-Chuo~

FamilyMart has recreated the rich food culture rooted in the major Kyushu Shinkansen stations with its unique arrangements. From Tuesday, April 7, 2026, we will release four carefully selected items perfect as a "travel companion" on the Shinkansen.

【Product Details】

【Product Name】Grilled Mackerel and Mentaiko Rice (Barley Rice)

【Price】369 yen (398 yen including tax)

【Release Date】Tuesday, April 7, 2026

【Sales Region】Kyushu region (Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima prefectures), Yamaguchi Prefecture (some stores)

【Content】Inspired by "Hakata Station," this dish incorporates ingredients popular in Fukuoka. Grilled mackerel and spicy mentaiko are served on barley rice.

【Product Name】Kashiwameshi & Salad Chikuwa

【Price】369 yen (398 yen including tax)

【Release Date】Tuesday, April 7, 2026

【Sales Region】Kyushu region (Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima prefectures), Yamaguchi Prefecture (some stores)

【Content】This bento is inspired by two stations: "Shin-Tosu Station" and "Kumamoto Station." It features "Kashiwameshi," reminiscent of Shin-Tosu Station's famous ekiben, topped with Kumamoto's soul food, "Salad Chikuwa."

【Product Name】Torimeshi-style Rice with Sweet Potato Ganeten

【Price】369 yen (398 yen including tax)

【Release Date】Tuesday, April 7, 2026

【Sales Region】Kyushu region (Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima prefectures), Yamaguchi Prefecture (some stores)

【Content】Inspired by "Kagoshima-Chuo Station," this dish is a take on Kagoshima's local cuisine. Rice cooked with chicken broth and topped with shredded chicken is served with "Ganeten," a sweet potato tempura.

【Product Name】Roll-chan (Whipped Cream & Amaou Strawberry Sauce)

【Price】227 yen (245 yen including tax)

【Release Date】Tuesday, April 7, 2026

【Sales Region】Kyushu region (Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima prefectures), Yamaguchi Prefecture (some stores)

【Content】The popular "Roll-chan" appears in a special 15th-anniversary Kyushu Shinkansen package. Whipped cream is combined with a sauce made from concentrated Amaou strawberry juice from Fukuoka Prefecture.

*Limited quantity product.

*Images are for illustration purposes only.

*Prices include 8% consumption tax for products subject to reduced tax rates.

*Some stores may not carry certain products.

■ Limited Time Offer! Get 50 yen worth of Famima Points back when you present FamiPay and purchase eligible beverages as a set!

During the campaign period, if you purchase an eligible product from "Umai-mon Senbatsu! Kyushu Gourmet Great Adventure" and one bottle of Suntory "Kuro Oolong Tea 350ml" or "Goma Mugicha 350ml" as a set, while presenting the FamilyMart app "FamiPay," you will receive 50 yen worth of Famima Points.

Campaign Period: Tuesday, April 7, 2026 - Monday, April 27, 2026

【Eligible Products】

・Suntory "Kuro Oolong Tea 350ml," "Goma Mugicha 350ml"

・Grilled Mackerel and Mentaiko Rice (Barley Rice)

・Kashiwameshi & Salad Chikuwa

・Torimeshi-style Rice with Sweet Potato Ganeten

・Roll-chan (Whipped Cream & Amaou Strawberry Sauce) *Limited quantity

*Some stores may not carry certain products.

*The campaign content may be changed or canceled without prior notice.

■ Kyushu Region Limited! Original videos broadcast in FamilyMart stores

~HKT48 provides special narration on "FamilyMartVision"~

Since 2020, FamilyMart has installed large digital signage "FamilyMartVision" in its stores, delivering various appealing video content such as product/service advertisements, entertainment information, art, and news.

In the original video, members of "HKT48," who have been collaborating with FamilyMart on the "FamilyMart x HKT48 Regional Revitalization & Kyushu Support Project" since last year, will provide narration. They will introduce recommended products from "Umai-mon Senbatsu! Kyushu Gourmet Great Adventure" and advantageous campaign information with special announcements, enlivening the store with their vibrant voices.

Broadcast Period: Tuesday, April 7, 2026 - Monday, April 20, 2026, from 11:00 to 17:59 and 18:00 to 23:59

Video Length: 15 seconds (broadcast 6 times per hour during the above period)

Broadcast Stores: Approximately 1,089 stores with digital signage in the Kyushu region (excluding Okinawa Prefecture)

■ Available nationwide at FamilyMart! Commemorative bromides with limited "Tsubame" design released!

Special bromides commemorating the 15th anniversary of the JR Kyushu Shinkansen full line opening will be released through "Famima Print," a multi-copy machine service available at FamilyMart stores nationwide.

【Product Name】JR Kyushu Shinkansen Full Line Opening 15th Anniversary Commemorative

【Specifications】L size, 2L size

【Price】Bromide L size 200 yen (tax included), Bromide 2L size 300 yen (tax included)

Sticker L size 400 yen (tax included), Sticker 2L size 600 yen (tax included)

【Sales Period】Tuesday, April 7, 2026, 10:00 - Wednesday, March 10, 2027, 23:59

【Sales Region】Nationwide

【Sales Method】Selection format

【Content】You can print your favorite bromide from 10 types.

■ Rare 15th-anniversary limited edition goods released on "Famima Online"!

To commemorate the 15th anniversary of the JR Kyushu Shinkansen full line opening, four rare limited edition goods will be available for pre-order on "Famima Online." 30 lucky customers who purchase these products will be entered into a lottery to win a "Kyushu Shinkansen Full Line Opening 15th Anniversary Keychain" (not for sale).

【Details here】

【Product Name】Kyushu Shinkansen Outing Set

【Price】2,891 yen (3,180 yen including tax)

【Reservation Period】Tuesday, April 7, 2026, 10:00 - Monday, April 27, 2026, 23:59

【Product Handover Period】Friday, May 29, 2026, 10:00 - Thursday, June 11, 2026, 23:59

【Content】A set product combining an eco-bag, hand towel, and face towel, all themed after the Kyushu Shinkansen 800 series.

【Product Name】Nishi-Kyushu Shinkansen Outing Set

【Price】7,700 yen (8,470 yen including tax)

【Reservation Period】Tuesday, April 7, 2026, 10:00 - Monday, April 27, 2026, 23:59

【Product Handover Period】Friday, May 29, 2026, 10:00 - Thursday, June 11, 2026, 23:59

【Content】A set product combining a cap and sneakers (MoonStar Carrot Kamome) themed after the Nishi-Kyushu Shinkansen "Kamome."

【Product Name】Kyushu Shinkansen Full Line Opening 15th Anniversary Collection

【Price】1,800 yen (1,980 yen including tax)

【Reservation Period】Tuesday, April 7, 2026, 10:00 - Monday, April 27, 2026, 23:59

【Product Handover Period】Friday, May 29, 2026, 10:00 - Thursday, June 11, 2026, 23:59

【Content】A 3-piece set created to commemorate the 15th anniversary of the Kyushu Shinkansen full line opening. It combines a Kyushu Shinkansen 800 series clear file, a Kyushu Shinkansen N700 series clear file, and a Kyushu Shinkansen 800 series mug cup, offering both collectibility and practicality, allowing you to look back on the history of the Kyushu Shinkansen and preserve this milestone year in tangible form.