Sekisui House and Fairfield by Marriott Jointly Exhibit at 'Tokyo Pride 2026' to Address Diverse Human Rights Issues

Sekisui House, Ltd. and the Fairfield by Marriott Michi-no-Eki Project (*1) jointly exhibited at the Pride Festival of 'Tokyo Pride 2026' (*2), held at Yoyogi Park in Tokyo on June 6 and 7, 2026. Furthermore, approximately 150 participants (*3), including employees of the Sekisui House Group along with their families and friends, joined the Pride Parade held on the 7th.

Tokyo Pride is one of Asia's largest LGBTQ+ events, broadcasting diverse voices and addressing social issues through a variety of programs such as pride parades, festivals, cultural events, and conferences.

This year's theme is 'A Future Opened by Diversity and Equality.' Since 2020, our company has endorsed 'Business for Marriage Equality,' a campaign that visualizes companies supporting marriage equality.

Through this participation, employees shared the desire for a society where individuals respect diversity and everyone can live safely and authentically.

Under its global vision to 'make home the happiest place in the world,' the Sekisui House Group will continue to promote Diversity & Inclusion.

Scenes from the 'Tokyo Pride 2026' Event

On the day of the event, despite the rain, many participants joined the parade carrying rainbow flags, interacting warmly with spectators along the route.

Feedback from participants included, 'I realized the importance of a society that respects diversity and treats individual differences as value.' The event helped expand understanding and empathy toward creating a society where everyone can live as their true selves.

■ Fairfield by Marriott Michi-no-Eki Project's Initiatives for Diverse Talent Empowerment

The Fairfield by Marriott Michi-no-Eki Project is committed to realizing a work environment where diverse talent can leverage their strengths and thrive.

The project promotes fair and flexible workplaces so anyone can demonstrate their abilities regardless of gender, age, nationality, or disability. It also focuses on enriching systems that support working styles suited to various life stages, including assistance for balancing childcare and work.

In addition to actively promoting the success of foreign personnel, the company conducts internal seminars on LGBTQ+ tourism to deepen the understanding of diversity.

Through these activities, the goal is to foster a work environment where every employee can work with peace of mind and respect diverse values.

■ Sekisui House's New Initiatives for Diverse Talent Empowerment

< Promoting LGBTQ Understanding >

- Launch of the ally network 'S-Ally Circle' (Since March 2023)
Launched as a space for allies to exchange information and interact. Interaction takes place on the internal SNS, sharing news, books, and event information related to LGBTQ topics.

- Customer Service Seminar Accommodating Diverse Customers (Held in February 2026)
Aiming for customer service where diverse customers can consult with peace of mind, the housing manufacturer hosted a seminar to learn customer service skills using topics like familiar gender bias.

- Diversity & Inclusion
https://www.sekisuihouse.co.jp/diversity_inclusion/

- LGBTQ Initiatives: Companies and Individuals Changing Society
https://www.sekisuihouse.co.jp/diversity_inclusion/diversity/lgbtq/

- First in the Housing Industry: 'Rainbow Certification' in 'PRIDE Index 2025' for 4 Consecutive Years
https://www.sekisuihouse.co.jp/company/topics/topics_2025/20251117/

*1 'Fairfield by Marriott Michi-no-Eki Project'
A regional revitalization project launched by Sekisui House and Marriott International under the concept 'Quest the Unknown Japan.' It aims to revitalize local economies through tourism in collaboration with local governments and partner companies. Starting with the opening in October 2020 of a hotel adjacent to a roadside station (Michi-no-Eki), the 'Fairfield by Marriott' brand has expanded to 29 locations across 14 prefectures.

*2 'Tokyo Pride 2026'
Tokyo Pride (formerly Tokyo Rainbow Pride) marks its 14th year as one of Asia's largest LGBTQ+ events. Until last year, it was held to spread awareness of sexual minorities, including LGBTQ, and celebrate the diversity of 'sex' and 'life.' Recognizing that the term 'LGBTQ+' has become widely established, the organization deemed it necessary to address intersecting human rights issues—such as gender, disability, race, and employment opportunities—alongside the challenges faced by the LGBTQ+ community. Hence, the name was changed to 'Tokyo Pride' last year. The event has evolved into an initiative aimed at solving diverse human rights issues throughout the month-long Pride Month.

*3 In last year's 'Tokyo Pride 2025', about 130 participants, including Sekisui House Group employees, their families, and friends, took part.

Fairfield by Marriott Michi-no-Eki Project
* Official Website: https://fairfield-michinoeki-japan.com/
* Official Instagram: https://www.instagram.com/fairfieldmichinoeki/
* Official Facebook: https://www.facebook.com/ff.michinoeki
* Official Line Account: @ffmichinoeki
* Podcast 'Serendipity of Travel' Website: https://www.sekisuihouse.co.jp/development_business/fairfield-tabisere/
* Dog Travel Instagram: https://www.instagram.com/fairfield_dogquest/

About Fairfield by Marriott
Fairfield by Marriott was founded on the principles of trusted service and warm, friendly hospitality, inspired by the unique heritage of the Marriott family's retreat, the 'Fairfield Farm'. Its contemporary, uplifting design provides a seamless experience, allowing guests to maintain their routine while traveling. Embodying a calming simplicity, Fairfield offers thoughtfully designed guest rooms and suites with separate areas for living, working, and sleeping. With over 1,300 properties in 20 countries and territories, Fairfield participates in Marriott Bonvoy®, Marriott International's global travel program.