Hosting the 2nd Session of the 4-Part 'Teach me! Mr. Emori' Series: 'Practicing D2C CRM F2 Repeat Strategies'
Fabrica Communications will hold a free online webinar for EC operators on April 16, focusing on practical CRM strategies to boost F2 (second purchase) conversions and LTV.
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- 📰 Published: April 10, 2026 at 22:00
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Fabrica Communications Co., Ltd. (Headquarters: Naka-ku, Nagoya City, Aichi Prefecture, President & CEO: Masato Taniguchi), a wholly-owned subsidiary of Fabrica Holdings Co., Ltd., will hold the second installment of the 'Teach me! Mr. Emori' seminar series, titled 'Practicing D2C CRM F2 Repeat Strategies', on Thursday, April 16, 2026. This series was well-received during its first session and is scheduled to be held over a total of four sessions.
## Background of the Seminar
In the EC market, competition to acquire new customers has intensified, and advertising costs continue to rise. Under these circumstances, how to promote repeat purchases from existing customers has become a vital key to business growth.
In particular, conversion to F2 (second purchase) is a crucial metric directly linked to improving LTV (Life Time Value). On the other hand, not a few EC operators struggle with identifying the causes of failing to reach F2 and designing appropriate communication.
In this seminar, we will explain the concepts and practical methods of F2 repeat strategies for EC operators facing these challenges.
## Seminar Content
This seminar will explain how to organize issues related to F2 (second purchase), design concepts to elevate customers to a second purchase, and specific repeat strategies. Additionally, we will help you organize actionable measures that can be executed from tomorrow based on your company's current situation.
## Event Overview
- Seminar Name: Teach me! Mr. Emori: Practicing D2C CRM F2 Repeat Strategies
- Date & Time: Thursday, April 16, 2026, 16:00-16:45
- Participation Fee: Free (Pre-registration required)
- Venue: Online (Zoom Webinar)
- Organizer: Fabrica Communications Co., Ltd. (ActionLink)
- Details & Registration URL: https://actionlink.jp/seminar/20260416/
*Those who register for this seminar will be provided with an archive video of the first session, 'Teach me! Mr. Emori: The Very Basics of D2C CRM'. Even if you missed the first session, you can participate after deepening your understanding from the basics.
## About 'ActionLink'
'ActionLink' is a CRM service specialized for EC operators. Based on data such as customer purchase history and browsing history, it automates optimal communication for each individual, supporting the promotion of repeat purchases and the improvement of LTV (Life Time Value).
Service URL: https://actionlink.jp/
## Background of the Seminar
In the EC market, competition to acquire new customers has intensified, and advertising costs continue to rise. Under these circumstances, how to promote repeat purchases from existing customers has become a vital key to business growth.
In particular, conversion to F2 (second purchase) is a crucial metric directly linked to improving LTV (Life Time Value). On the other hand, not a few EC operators struggle with identifying the causes of failing to reach F2 and designing appropriate communication.
In this seminar, we will explain the concepts and practical methods of F2 repeat strategies for EC operators facing these challenges.
## Seminar Content
This seminar will explain how to organize issues related to F2 (second purchase), design concepts to elevate customers to a second purchase, and specific repeat strategies. Additionally, we will help you organize actionable measures that can be executed from tomorrow based on your company's current situation.
## Event Overview
- Seminar Name: Teach me! Mr. Emori: Practicing D2C CRM F2 Repeat Strategies
- Date & Time: Thursday, April 16, 2026, 16:00-16:45
- Participation Fee: Free (Pre-registration required)
- Venue: Online (Zoom Webinar)
- Organizer: Fabrica Communications Co., Ltd. (ActionLink)
- Details & Registration URL: https://actionlink.jp/seminar/20260416/
*Those who register for this seminar will be provided with an archive video of the first session, 'Teach me! Mr. Emori: The Very Basics of D2C CRM'. Even if you missed the first session, you can participate after deepening your understanding from the basics.
## About 'ActionLink'
'ActionLink' is a CRM service specialized for EC operators. Based on data such as customer purchase history and browsing history, it automates optimal communication for each individual, supporting the promotion of repeat purchases and the improvement of LTV (Life Time Value).
Service URL: https://actionlink.jp/
FAQ
What is the full name of the company organizing the 'Teach me! Mr. Emori' seminar series on D2C CRM F2 repeat strategies?
The seminar series is organized by Fabrica Communications Co., Ltd., headquartered in Naka-ku, Nagoya City, Aichi Prefecture, Japan.
When and at what time is the second session of the 'Teach me! Mr. Emori' seminar scheduled to take place?
The second session of the 'Teach me! Mr. Emori' seminar is scheduled for Thursday, April 16, 2026, from 16:00 to 16:45.
What is the primary business challenge addressed in the 'Practicing D2C CRM F2 Repeat Strategies' seminar?
The seminar addresses the challenge of increasing repeat purchases from existing customers amid rising advertising costs and intense competition in the EC market.
What specific customer conversion metric is highlighted as crucial for improving LTV in the seminar description?
The conversion to F2, meaning the second purchase by a customer, is highlighted as a crucial metric directly linked to improving Life Time Value (LTV).
What platform will be used to host the 'Teach me! Mr. Emori' seminar session on April 16, 2026?
The 'Teach me! Mr. Emori' seminar session on April 16, 2026, will be hosted online via Zoom Webinar.