Second Official Pre-Event for 'JSC26', One of Japan's Largest SEO Conferences, to be Held on June 16, Featuring 'Agentic Commerce'

Faber Company will hold the second official pre-event on Tuesday, June 16, 2026, ahead of 'Japan SEO Conference 2026 (JSC2026),' one of the largest SEO conferences in Japan, scheduled for July 7, 2026.

This second pre-event will focus on the impact of AI search on purchasing processes and the cutting-edge 'Agentic Commerce.' Experts from the Hakuhodo Group, including Mr. Shinya Tokuhisa (General Manager, Commerce Consulting Division, Hakuhodo) and Mr. Takahito Hirabayashi (General Manager, Owned Solutions Division, Hakuhodo DY ONE), will discuss the actual state of AI search usage revealed by their proprietary 'ONE-AIO Lab' research and the latest overseas trends in Agentic Commerce.

■ Event Highlights
1. Decoding AI Search Reality with Proprietary Data: Based on surveys from Hakuhodo and Hakuhodo DY ONE's 'ONE-AIO Lab,' the event will explain changes in consumer AI search usage and purchasing processes.
2. Catch Up on Latest Overseas Agentic Commerce Cases: Introducing advanced international cases of 'Agentic Commerce,' where AI agents autonomously perform purchasing behaviors.
3. Interactive Q&A with Speakers: Opportunities for direct, two-way Q&A with participants.
4. Networking: A mixer will be held at the end of the program for attendees to network with each other and the speakers.

■ Event Overview
Date & Time: Tuesday, June 16, 2026, 19:00–21:00
Theme: Changes in Purchasing Processes due to AI Search and Latest Trends in Agentic Commerce
Speakers: Shinya Tokuhisa (Hakuhodo), Takahito Hirabayashi (Hakuhodo DY ONE), Katsuhiro Tsukioka (Moderator, Faber Company)
Format: In-person (Scheduled in the Nagatacho area, Minato-ku, Tokyo)
Capacity: 50–100 participants (Lottery-based)
Participation Fee: Free (Priority given to those who have registered for the JSC26 main event)

[Information on Early Bird Registration for the Main Event]
'Japan SEO Conference 2026 (JSC2026),' taking place on Tuesday, July 7, 2026, is currently accepting early bird registrations. The deadline for early bird pricing is Friday, June 12, 2026.