Win a Assorted Snack Set for Kids and Adults! Announcing the Start of the 4th SLF SNS Campaign

First Innovation Inc. (Headquarters: DEUX TOURS EAST Tower 52F, 3-13-1 Harumi, Chuo-ku, Tokyo, Representative Director and President: Yushi Kinone, hereinafter First Innovation), an IT company in Chuo-ku, Tokyo, has started the fourth installment of its SNS support campaign on April 6, 2026. This is part of the comprehensive promotion support for the music festival "Super Lady Festival 2026 -Season5-" to be held at NHK Hall on May 10, 2026.

In recent years, participatory promotions utilizing SNS have become increasingly important for expanding event awareness and fostering motivation to visit. In this initiative, we have designed an participation route through following and reposting, aiming to spread information and create user touchpoints. Through this, we aim to expand our reach to potential visitors and achieve both a better understanding of the event's value and increased attendance.

About "Super Lady Festival 2026 -Season5-" "Super Lady Festival 2026 -Season5-" is a music festival organized by singer Ayumi Nakamura. Originating from "Mama Holiday" which started in 2021, it has been held under the concept of "supporting those who work hard through the power of music."

In 2026, the venue will be moved to NHK Hall, and the name will be renewed to "Super Lady Festival." It will welcome a new development as a stage centered on female artists.

Performers include Ayumi Nakamura, Maki Ohguro, Yo Hitomi, Yuki Koyanagi, Nanase Aikawa, hitomi, and Anna Tsuchiya, providing an opportunity to share music across generations.

Background of the fourth SNS campaign This campaign is a phased promo...