Win a Luxury Hotel Stay! Second Round of SLF SNS Campaign Launched

SFL SNS Campaign Round 2

First Innovation Inc. (Headquarters: 3-13-1 Harumi, Chuo-ku, Tokyo, DEUX TOURS EAST Tower 52F, President & CEO: Yushi Kinone, hereinafter First Innovation), an IT company located in Chuo-ku, Tokyo, has launched the second round of its support campaign utilizing SNS as part of its comprehensive promotion support for the music festival "Super Lady Festival 2026 -Season5-" to be held on May 10, 2026, at NHK Hall. The campaign began on March 28, 2026. In recent years, participatory promotions utilizing SNS have become increasingly important for expanding event awareness and fostering attendance intent. This initiative is designed with a participation flow of following and reposting to promote information dissemination and create user touchpoints. Through this, we aim to expand reach to potential attendees, promote understanding of the event's value, and encourage attendance.

About "Super Lady Festival 2026 -Season5-" "Super Lady Festival 2026 -Season5-" is a music festival organized by singer Ayumi Nakamura. Originating from "Mama Holi" which started in 2021, it has been held under the concept of "supporting hardworking people through the power of music."

In 2026, the venue will be moved to NHK Hall, and the name will be refreshed to "Super Lady Festival." It will usher in a new phase as a stage primarily featuring female artists.

Performers include Ayumi Nakamura, Maki Ohguro, Yo Hitoto, Yuki Koyanagi, Nanase Aikawa, hitomi, and Anna Tsuchiya, offering an opportunity to share music across generations. Super Lady Festival 2026 -Season5-

Super Lady Festival 2026 -Season5-

Background of the Second SNS Campaign This campaign is a phased promotion aimed at expanding awareness and encouraging attendance for "Super Lady Festival 2026."