Announcement of the Third SLF SNS Campaign: Win a Useful Household Goods Set!

First Innovation Inc., an IT company headquartered in Chuo-ku, Tokyo (Headquarters: 3-13-1 Harumi, Chuo-ku, Tokyo, DEUX TOURS EAST Tower 52F, President: Yuji Kinone), has launched the third phase of its SNS-based support campaign on April 1, 2026, as part of its comprehensive promotion support for the music festival "Super Lady Festival 2026 -Season5-," to be held on May 10, 2026, at NHK Hall. In recent years, participatory promotions utilizing SNS have gained importance in expanding event awareness and fostering a desire to attend. This initiative designs participation flows through following and reposting to facilitate information diffusion and create user touchpoints. Through this, we aim to expand reach to potential attendees, thereby simultaneously promoting understanding of the event's value and encouraging attendance.

## About "Super Lady Festival 2026 -Season5-"

"Super Lady Festival 2026 -Season5-" is a music festival organized by singer Ayumi Nakamura. Originating from "Mama Holi" which started in 2021, it has been held under the concept of "supporting people who work hard through the power of music."

In 2026, the venue will move to NHK Hall, and the name will be refreshed to "Super Lady Festival." It will enter a new phase as a stage focused on female artists.

Performers include Ayumi Nakamura, Maki Ohguro, Yo Hitoto, Yuki Koyanagi, Nanase Aikawa, hitomi, and Anna Tsuchiya, providing an opportunity to share music across generations.

## Background of the Third SNS Campaign Implementation

This campaign is part of a phased promotional strategy aimed at increasing the recognition and attendance of "Super Lady Festival 2026."

The third phase, through collaboration with supporting sponsors, will offer attractive benefits to participants while aiming to spread information on social media and continuously generate buzz.

## Benefits Provided by Supporting Sponsors

In this third phase, the following benefits are prepared, provided by JID Group, a sponsor supporting this event.

【Benefit Details】
Provided by JID Group!
A set of useful household goods to support your daily life
For 10 lucky winners

Campaign Participation Method

Participation in this campaign is possible by following and reposting on social media.

【Campaign Overview】
・How to enter: Follow designated accounts (@mama_holi and @jid_group) and repost the target post.
・Application Period: April 1, 2026 - April 4, 2026
・Provided by: JID Group

Furthermore, by commenting with a supportive message on the post, the probability of winning will increase, aiming to enhance the participation experience and engagement.

## Features of Integrated Promotion Support

First Innovation is providing integrated promotion support, including SNS initiatives, creative production, and marketing design for this event.

As part of this, the campaign aims to build an effective customer acquisition funnel by consistently designing the journey from online information exposure to real event attendance.

## Planned Development of Fourth Campaign

This campaign is being rolled out as a series of initiatives, with a fourth campaign also planned for the future.

By further strengthening collaboration with each supporting sponsor, we will increase interest in the event through continuous buzz generation and by providing opportunities to participate.

■ Overview of Related Companies and Organizations

【Event Organizer】
Lady.A Inc.
A company that plans and operates music events. Organizer of Super Lady Festival.

【Event Promotion Company】
First Innovation Inc.
Location: 3-13-1 Harumi, Chuo-ku, Tokyo, DEUX TOURS EAST Tower 52F
Representative: President Yuji Kinone
URL: https://www.f-innovations.co.jp/

Keywords: SNS Campaign, Music Festival, Promotion, Attendance Promotion, Prize Giveaway, Household Goods Set, Event Recruitment, Spread Strategy, SuperLadyFestival, Live