Women's Lifestyle & Work Fest Held in Minato-ku, Tokyo | 220 Visitors, 22 Booths Provide 'Actionable Financial Learning'

'Women's Lifestyle & Work Fest' was held in Tokyo on March 20, 2026, attracting 220 visitors. The event's concept was 'to paint the next step that moves reality, not just ending with an ideal,' focusing on the familiar theme of 'money' in our lives. The venue featured a total of 22 booths from a wide range of fields, including direct income-generating areas like entrepreneurship, investment, and side hustles, as well as beauty, health, mental care, communication support, corporate booths, and even childcare services. It was developed as an experiential space where visitors could interact directly with experts to shape choices suited to them. Furthermore, through lectures, individual consultations, and a stamp rally, the event was designed not just for information gathering but to lead to immediate action. It also garnered much interest by introducing initiatives to support continuous practice after the event.

【Event Overview】

This event was an experiential festival held under the concept of 'painting the next step that moves reality, not just ending with an ideal.' This year's theme was 'money.'
The structure emphasized not just knowledge but 'translating it into action on the spot' for themes like 'earning, spending, investing, and saving,' which are unavoidable in a capitalist society.

The venue brought together diverse options, including fields directly linked to income generation like entrepreneurship, investment, and side hustles, as well as beauty, health, mental care, publishing and communication support, corporate booths, and childcare services. It was designed as a place where individuals could shape their own choices through direct dialogue with experts.

Event Information

Event Name: Women's Lifestyle & Work Fest
Date: March 20, 2026 (Fri, Holiday) 13:00–17:00
Venue: Tokyo Metropolitan Industrial Trade Center Hamamatsucho Hall (Minato-ku, Tokyo)

Event Theme: Money

【Day's Proceedings】

The event ran from 13:00 to 17:00, allowing visitors to freely roam and experience the booths. It began with opening remarks from the three FEA organizers, after which time was set aside for freely visiting the booths.

The venue featured 22 booths offering a wide range of experiences, from practical topics like investment, entrepreneurship, side hustles, publishing, smartphone-related services, and coffee tasting, to ear-point therapy, massages, glossy hair diagnosis, and a kids' space.

Additionally, individual consultations and diagnoses were held at each booth, and a stamp rally was conducted. Some participants were seen visiting all 22 booths, showing a proactive effort to make the most of the event.

Even as the event's closing time approached, conversations among participants continued unabated, with active consultations and exchanges at many booths, naturally giving rise to 'dialogue that doesn't end with learning.'

The speaker sessions featured Mr. Ryotaro Kodama from Inoue Tax Accountant Corporation and Mr. Takuma Nitta, founder of OSUSO. They gave lectures on the event's theme of 'money' from their respective viewpoints, capturing the attendees' interest.

【Feedback and Reactions from Speakers and Participants】

From participants, we heard comments like:

'I had seen them online and knew their faces, but I was so happy to meet and connect with them in person.'

'It was very educational,' and 'I became good friends with the people I attended with, expanding my network.'

Exhibitors also commented, 'It led to new business contracts,' and 'I'm glad to have been a small part of this wonderful initiative,' indicating that the event was a valuable space for them as well.

Furthermore, several people expressed a desire to 'participate again next time,' showing high levels of satisfaction and expectation.

The three FEA organizers reflected on the event with the following comments:

Ms. Rie Gille: A one-year preparation period. Of course, we started from 'zero,' but from there, the number of participants gradually increased, sponsorships grew, and it slowly expanded to this form. A heartfelt thank you to everyone involved.

Ms. Ai Toki: FEA's third large-scale in-person event, which we have been preparing for a year, has successfully concluded with great success. There are still areas for improvement, but I am deeply moved that through three experiences, we are getting better at delivering something good year after year.

Ms. Mayo Niyo: With 22 booths, lectures, and support from sponsoring companies, we were able to deliver a fulfilling program on the theme of 'money' that considers women's work and lifestyles.

FEA will continue to create spaces and activities for women to work and live as themselves.

【Ongoing Support System (Paid Membership)】

The event also introduced FEA's paid membership as a mechanism to support subsequent actions, ensuring the experience doesn't end as a one-off.

The background to this is the 'importance of a communication foundation that does not solely depend on social media.' We are moving into an era where one must have their own media to design information dissemination and customer contact points.

To support this foundation building, FEA offers the following plans:

■ Basic Plan (¥3,300/month)
・An originally designed 'My Site' that can be created with no-code tools
・Product/service listing page
・Column article function
・Contact form

■ Platinum Plan (¥10,000/month)
・All features of the Basic Plan
・Newsletter distribution via FEA
・Display in top-tier listing spots
・Participation in collaboration recruitment groups
・Opportunities for collaborative projects with FEA
・PR distribution support (once a year)
・Participation in exclusive Platinum Plan networking events

A practical support system is in place as a pathway to turn insights gained at the event into 'subsequent action.'

【Results and Future Outlook】

This event, held for the third time, was carried out after a preparation period of about one year. Starting from scratch, it has grown in scale and content each year with the expansion of exhibitors and sponsorships.

In addition to the result of 220 visitors, a significant achievement was the creation of numerous contact points leading to action through booth experiences and individual consultations.

The organizers have expressed their intention to hold the event again next year, and it is expected to evolve into an event with even greater experiential value and practicality.

【About FEA (Female Entrepreneur Association)】

The Female Entrepreneur Association (FEA) is an association aimed at the true independence of female entrepreneurs. Through its SEO-strengthened customer acquisition platform and community management, it supports media exposure and collaboration with corporations and local governments.

The management team consists of members with 20 years of experience in IT system development and web marketing, with numerous achievements in expanding businesses to the scale of several hundred million yen and handling projects for major corporations.

【About the LINE OpenChat】

In the LINE OpenChat, you can enjoy announcements from the Female Entrepreneur Association (FEA) secretariat, interaction among members, and even communication with FEA organizers Mayo Niyo, Rie Gille, and Ai Toki.