New Media Utilization in the Era of Rising CPAs: Trust-Based Performance Strategies via Bank Media (June 9)
Joyo Bank will speak at a seminar hosted by Media Radar, an advertising platform operated by I's Inc., to discuss high-precision advertising strategies using bank-owned media.
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Joyo Bank will speak on Tuesday, June 9, at the '22nd Media Radar WEEK 2026 Summer,' a seminar hosted by Media Radar, the advertising industry platform operated by I's Inc. (TSE Growth: 5242).
In this seminar, Joyo Bank will address challenges in advertising, such as declining targeting accuracy and brand erosion, by introducing advertising services that leverage the bank's extensive customer data and branch network. Key highlights include:
- 'Email Newsletter Advertising' featuring precise targeting based on region, age, and assets.
- 'Digital Signage Advertising' utilizing displays in bank lobbies to enhance viewer engagement and trust.
Event Overview:
- Date: Tuesday, June 9, 2026, 13:00–14:00
- Venue: Online (Zoom)
- Cost: Free
Speakers:
- Mr. Akihiro Isobe, Direct Sales Department, Joyo Bank
- Mr. Kosuke Minegishi, Sales Planning Department, Joyo Bank
In this seminar, Joyo Bank will address challenges in advertising, such as declining targeting accuracy and brand erosion, by introducing advertising services that leverage the bank's extensive customer data and branch network. Key highlights include:
- 'Email Newsletter Advertising' featuring precise targeting based on region, age, and assets.
- 'Digital Signage Advertising' utilizing displays in bank lobbies to enhance viewer engagement and trust.
Event Overview:
- Date: Tuesday, June 9, 2026, 13:00–14:00
- Venue: Online (Zoom)
- Cost: Free
Speakers:
- Mr. Akihiro Isobe, Direct Sales Department, Joyo Bank
- Mr. Kosuke Minegishi, Sales Planning Department, Joyo Bank
FAQ
When is the seminar featuring the Tokai Bank taking place?
It will be held online (Zoom) on June 9, 2026, from 13:00 to 14:00.
What advertising methods will be introduced in this seminar?
The seminar will introduce case studies of 'Email Newsletter Advertising' with detailed targeting settings and 'Digital Signage Advertising' displayed in bank lobbies.
What is the participation fee for the seminar?
The seminar is free to attend, but registration is required to participate.
What are the strengths of the advertising services provided by Tokai Bank?
The strengths include the reliability based on the bank's extensive customer data from being the No.1 in deposits and loans in Ibaraki Prefecture, high targeting accuracy, and the ability to measure effectiveness.
What kind of site is MediaRadar?
MediaRadar is a platform for the advertising industry that connects marketing professionals with media companies and service providers, offering search, comparison, and download of materials.