[Mechanism of Senior Persuasion] New Common Sense to Motivate Cautious Seniors: Revealed by 6 Latest Datasets [Held on June 8]

At the '22nd Media Radar WEEK 2026 Summer,' a marketing seminar event hosted by Media Radar, the No. 1 advertising industry platform operated by IZE Inc. (Headquarters: Shibuya-ku, Tokyo; President: Noriyuki Fukushima; TSE Growth: 5242), a speaker from the Rakuraku Community MEDIA GUIDE will appear on June 8th (Mon). Viewing is free of charge.

For details and registration:
https://media-radar.jp/seminar3196.html?a=pt

■ Seminar Overview
Decoding reality data and success stories of the 3.3 million Rakuraku Community members.

Do you believe that 'seniors are conservative and difficult to move with advertising'?
Despite their purchasing power, senior demographics often do not change their attitudes through traditional mass media approaches like TV and newspapers alone. Many advertisers and agencies struggle to reach this group.

Rakuraku Community consistently achieves advertising results among this demographic by leveraging high engagement inherent in SNS-type communities. A member survey conducted in April 2026 revealed supporting data: their consumption desire for health, dining out, and hobbies significantly exceeds the general population of the same generation; about 90% of their purchases are autonomous, decided by themselves. Daily usage of brain-training apps is over 4 times higher than those under 50, and viewing rates for health and medical videos are twice that of the general generation.
Rakuraku Community members are cautious but active.

The foundation lies in the structure of this 'place.' Protected by secure support, members connect comfortably with 3.3 million peers, fostering trust. This trust—'If Rakuraku Community recommends it, it's safe'—leads to natural reactions to ads and content, and ultimately, purchasing behavior.

In this seminar, we will organize senior behavior characteristics using the latest data and introduce success stories in the following industries:
- Health food industry: How to expand initial purchases
- Financial service industry: How to drive attendance to seminars and briefings
- Tourism and travel industry: How to design promotion for reservations and applications

We will explain how setting 'ultimate objectives' significantly changes outcomes in senior-oriented advertising, using systematic examples. This seminar reveals why the Rakuraku Community's unique approach succeeds where mass media failed.

■ Recommended for:
- Marketing managers in health food, supplements, and pharmaceutical companies
- Customer acquisition managers in finance, insurance, and asset management
- Promotion managers in tourism, travel, and leisure industries
- Advertising agency planners struggling to approach senior demographics
- Those who want to understand the latest realities of digital and consumer behavior among seniors

■ Seminar Details
Date/Time: June 8, 2026 (Mon), 13:00 - 14:00
Venue: Online (Zoom)
Participation fee: Free

■ Session Speaker
Anri Kusu, Executive Officer, Rakuraku Community MEDIA GUIDE / Senior Marketing DX
Has been involved in media business development for FCNT LLC as a strategic advisor since 2019. Established AgeAI Inc. in April 2025 and assumed the position of Director.