[New Service] 'The More You Write, the Less It Reaches.' Launch of 'Brand SEO', a Content Marketing Support Service Valued by Both Search Engines and AI to Solve Marketers' Conflicts in the AI Era
EXIDEA has launched 'Brand SEO', a service solving the modern marketer's dilemma where high search rankings no longer yield conversions due to AI search engines. It structures internal corporate knowledge into a database optimized for both Google and LLMs.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 19:01
- 🔍 Collected: April 24, 2026 at 10:31
- 🤖 AI Analyzed: April 25, 2026 at 03:33 (17h 2m after Collected)
EXIDEA Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President: Takuma Ogawa), which provides category branding to realize 'first-in-mind awareness' in the market, will launch 'Brand SEO'. This new service supports content marketing based on a 'Knowledge Database' (hereafter, Knowledge DB) that assetizes and structures a company's unique specialized expertise.
[Click here for service details]
■ Background of Service Provision
The entry point for search is beginning to be replaced by AI.
ChatGPT, Perplexity, Gemini, Google's AI Overview. The behavior of consumers 'choosing from a list themselves' is decreasing, rapidly shifting to a trend of accepting the answers presented by AI as they are. A report by Microsoft Clarity analyzing 30 billion sessions from October 2025 to March 2026 stated that traffic via AI increased by 22% in half a year.
This impact is already surfacing on the frontlines of many companies. Among the consultations EXIDEA receives, these voices have stood out recently:
- 'Even after rewriting articles for half a year, traffic has plateaued.'
- 'Our search rankings haven't dropped, but inquiries alone are decreasing.'
- 'Even when I ask ChatGPT about our service name, it never appears.'
Getting top rankings doesn't lead to results. Not cited by AI either. As a result, a situation where companies are not even considered as candidates is quietly spreading.
So in this coming era, what is required of publishers? We believe the answer lies in 'continuing to leave primary information that only that company can speak about, in a form that is conveyed to both search engines and AI.'
Combining the expertise accumulated on the frontlines of SEO support for over 300 companies and category branding, we digitize and utilize the experience and expertise sleeping as tacit knowledge within companies. After verifying this approach with our owned media and multiple pilot projects, we are now officially releasing it as a service.
■ Overview of 'Brand SEO'
'Brand SEO' is a new marketing support service that structures the knowledge scattered within a company into an asset, and delivers content using the two wheels of SEO and LLMO (Large Language Model Optimization).
Until now, it was common to order SEO consulting, LLMO measures, and content creation from separate companies. Brand SEO links these three areas together on a single foundation called the 'Knowledge DB'.
Service Feature: 'Knowledge DB'
Almost all information scattered within the company is targeted. For example, we structure a Knowledge DB based on the following information:
- Public web information
- Sales and service materials
- FAQ and support history
- Video and audio data
- Interview information
- Author and responsible person information
We organize these in conjunction with structured data via Schema.org, entity design, and E-E-A-T enhancement measures. It functions not just as a storage place for materials, but as a marketing foundation to make Google and AI recognize 'For this domain, it's this company.'
In fact, in a case where the Knowledge DB was introduced early in our owned media CINEMATO, we completed the rewriting of 60 pieces of content in one month, and the number of CVs in the following month reached 150% compared to the previous month. We achieved obtaining the No. 1 search ranking for major keywords and acquiring mentions/reference links within the AI Overview at the same time.
Service Provision Flow
Brand SEO proceeds in stages in the following three phases.
1. SEO site analysis and strategy design
2. Knowledge DB construction and content foundation preparation
3. AI content deployment and LLMO optimization
In addition, we can provide hands-on support tailored to the actual situation of the company for the implementation of Brand SEO, such as conducting customer interviews (N1 analysis) and article production on their behalf.
[Click here for inquiries]
■ Comment from the Person in Charge
EXIDEA Co., Ltd.
Executive Vice President and COO
Teppei Shioguchi
The era of SEO where we fight each other with the sheer volume of content is coming to an end. Now that AI returns summaries before the search results, what dictates outcomes from here on out is 'who wrote it' and 'how deeply that company can talk about it.'
Brand SEO is a packaged service of mechanisms to face this change. Please let us start together, first by taking inventory of the knowledge sleeping within your company.
■ Company Overview
Company Name: EXIDEA Co., Ltd. (https://exidea.co.jp)
Location: 4th Floor, KDX Ginza 1-chome Building, 1-20-14 Ginza, Chuo-ku, Tokyo 104-0061
Representative: Takuma Ogawa
Established: May 2013
Capital: 15 million yen
Employees: 89 (consolidated) *As of the end of April 2025
Business description: BtoB branding support, BtoB marketing support
[Click here for service details]
■ Background of Service Provision
The entry point for search is beginning to be replaced by AI.
ChatGPT, Perplexity, Gemini, Google's AI Overview. The behavior of consumers 'choosing from a list themselves' is decreasing, rapidly shifting to a trend of accepting the answers presented by AI as they are. A report by Microsoft Clarity analyzing 30 billion sessions from October 2025 to March 2026 stated that traffic via AI increased by 22% in half a year.
This impact is already surfacing on the frontlines of many companies. Among the consultations EXIDEA receives, these voices have stood out recently:
- 'Even after rewriting articles for half a year, traffic has plateaued.'
- 'Our search rankings haven't dropped, but inquiries alone are decreasing.'
- 'Even when I ask ChatGPT about our service name, it never appears.'
Getting top rankings doesn't lead to results. Not cited by AI either. As a result, a situation where companies are not even considered as candidates is quietly spreading.
So in this coming era, what is required of publishers? We believe the answer lies in 'continuing to leave primary information that only that company can speak about, in a form that is conveyed to both search engines and AI.'
Combining the expertise accumulated on the frontlines of SEO support for over 300 companies and category branding, we digitize and utilize the experience and expertise sleeping as tacit knowledge within companies. After verifying this approach with our owned media and multiple pilot projects, we are now officially releasing it as a service.
■ Overview of 'Brand SEO'
'Brand SEO' is a new marketing support service that structures the knowledge scattered within a company into an asset, and delivers content using the two wheels of SEO and LLMO (Large Language Model Optimization).
Until now, it was common to order SEO consulting, LLMO measures, and content creation from separate companies. Brand SEO links these three areas together on a single foundation called the 'Knowledge DB'.
Service Feature: 'Knowledge DB'
Almost all information scattered within the company is targeted. For example, we structure a Knowledge DB based on the following information:
- Public web information
- Sales and service materials
- FAQ and support history
- Video and audio data
- Interview information
- Author and responsible person information
We organize these in conjunction with structured data via Schema.org, entity design, and E-E-A-T enhancement measures. It functions not just as a storage place for materials, but as a marketing foundation to make Google and AI recognize 'For this domain, it's this company.'
In fact, in a case where the Knowledge DB was introduced early in our owned media CINEMATO, we completed the rewriting of 60 pieces of content in one month, and the number of CVs in the following month reached 150% compared to the previous month. We achieved obtaining the No. 1 search ranking for major keywords and acquiring mentions/reference links within the AI Overview at the same time.
Service Provision Flow
Brand SEO proceeds in stages in the following three phases.
1. SEO site analysis and strategy design
2. Knowledge DB construction and content foundation preparation
3. AI content deployment and LLMO optimization
In addition, we can provide hands-on support tailored to the actual situation of the company for the implementation of Brand SEO, such as conducting customer interviews (N1 analysis) and article production on their behalf.
[Click here for inquiries]
■ Comment from the Person in Charge
EXIDEA Co., Ltd.
Executive Vice President and COO
Teppei Shioguchi
The era of SEO where we fight each other with the sheer volume of content is coming to an end. Now that AI returns summaries before the search results, what dictates outcomes from here on out is 'who wrote it' and 'how deeply that company can talk about it.'
Brand SEO is a packaged service of mechanisms to face this change. Please let us start together, first by taking inventory of the knowledge sleeping within your company.
■ Company Overview
Company Name: EXIDEA Co., Ltd. (https://exidea.co.jp)
Location: 4th Floor, KDX Ginza 1-chome Building, 1-20-14 Ginza, Chuo-ku, Tokyo 104-0061
Representative: Takuma Ogawa
Established: May 2013
Capital: 15 million yen
Employees: 89 (consolidated) *As of the end of April 2025
Business description: BtoB branding support, BtoB marketing support