[New Release] 'Make Delicate Zone Care More Accessible' - Introducing the Easy-to-Use 'Piajour Moist Wash' & 'Trial Set' for First-Timers!

EXIA Inc. (Location: Shinjuku-ku, Tokyo) is pleased to announce the launch of 'Piajour Moist Wash,' a body soap designed to address the concerns of delicate zones, as part of its Piajour series, starting Wednesday, April 1, 2026.

Additionally, a trial set is available for those who wish to try it casually! The lineup is easy to incorporate even for first-time delicate zone care users.

Moist Wash A liquid-type body soap formulated with amino acid-based cleansing ingredients.

This product is formulated to address the common concerns of delicate zones for many women, making it easy to incorporate into daily care.

Its low-irritation design means it can be used on the entire body, including the delicate zone.

It is also gentle enough for babies.

Its large capacity allows for generous use in daily body care.

Furthermore, it contains moisturizing ingredients such as hyaluronic acid, and skin-beautifying ingredients like plant-derived lactic acid bacteria.

It leads to a moist and smooth finish while protecting hydration, with a plump feel upon application.

With conditioning ingredients like Vitamin C and niacinamide, it also approaches dryness-induced dullness*. It addresses concerns such as odor and dryness, leading to healthy skin. *Due to dryness

* Product Name

Product Name: Piajour Moist Wash Price: 1,480 yen (excluding tax) Volume: 400ml

### 12 Additive-Free Formula

We have also focused on gentleness to the skin, with a design that is easy to use even for those with sensitive skin.

### 'Odor Reducing' Functional Fragrance

We have meticulously selected the fragrance, using 100% naturally derived fragrance that employs effective technology to reduce the unpleasantness of malodor. (Certified by COSMOS, VEGAN, and ECOCERT).

It has a gentle, non-overpowering scent that creates a pleasant bath time.

Trial Set

The popular 'Woman Body Foam' and the moisturizing beauty gel 'Woman Gel' are now available in convenient mini sizes!

'Woman Body Foam' is a high-performing item that received the 'Annual Best Cosmetics' award from 'LDK the Beauty'.

Recommended for those who are unsure what to choose for their first delicate zone care, or who want to try it to see if it suits them.

Its compact size also makes it convenient for travel or use on the go.

* Product Overview

Product Name: Piajour Trial Set (Foam: Quasi-drug) Price: 1,250 yen (excluding tax) Volume: 20ml / 20g

About Piajour

*The thought put into the name pia jour*

*"The real power spot is within yourself."*

pia (belief) × jour (light/energy)

Each time you pick up an item,

To be reminded of the 'feeling of cherishing yourself'.

And we think this: 'To know is to love.'

By knowing yourself, you can cherish yourself more. By knowing others, compassion is born.

Knowing leads to self-love, kindness to others, and also to partnerships.

Piajour not only cares for concerns, but also delivers a daily cycle of kindness and compassion, starting from knowing and cherishing oneself.

### Other Product Lineup

<u>Piajour Woman Body Foam (Quasi-drug)</u>

[Details] A medicated foam-type body foam. Its active ingredients prevent the growth of bacteria that cause delicate zone troubles, maintaining a clean state. Furthermore, it contains beauty ingredients and plant-derived lactic acid bacteria. It gently cleanses while maintaining moisture. Refill pouches are also available, making it easy for continuous use.

[Product Overview] Product Name: Woman Body Foam Product Price: 1,680 yen (excluding tax) Volume: 400ml

[Product Overview] Product Name: Piajour Woman Foam Refill (Quasi-drug) Price: 1,280 yen (excluding tax) Volume: 320ml

### Piajour Medical Body Foam

[Details] A medicated foam-type body foam. Its active ingredients prevent the growth of odor-causing bacteria from areas like feet and armpits, maintaining a clean state. It also prevents skin troubles such as back acne. It can be used by both men and women, and is recommended for sharing with partners.

[Product Overview] Product Name: Medical Body Foam Product Price: 1,480 yen (excluding tax) Volume: 300ml

### Piajour Woman Body Wash

[Details] Uses amino acid-based cleansing ingredients, with a weakly acidic formula that does not sting the skin. It is gentle on delicate areas and can be used on the entire body. Its liquid type makes it easy to lather, allowing for easy daily care.

[Product Overview] Product Name: Woman Body Wash Product Price: 1,360 yen (excluding tax) Volume: 400ml

### Piajour Woman Body Cream

[Details] Contains organic plant-derived extracts. A moisturizing cream that conditions skin prone to dryness and irritation with hydration. It can be used on delicate zones and the entire body, and also addresses dullness*. Its light texture spreads smoothly, leaving a non-sticky, comfortable feel. *Due to dryness

An extra-large size of 'Woman Body Cream' is also available exclusively on e-commerce sites for those who want to use it generously.

[Product Overview] Product Name: Woman Body Cream Product Price: 1,380 yen (excluding tax) Volume: 180g

[Product Overview] Product Name: Woman Body Cream 390g Product Price: 2,624 yen (excluding tax) Volume: 390g