[New Release] A New Habit of 'Washing Preventive Care'. Introducing the Medicated Soap 'Piajour Medical Series' for Gentle Washing!

EXIA Co., Ltd. (Location: Shinjuku-ku, Tokyo), which develops delicate zone care products, will launch the 'Piajour Medical Series' on Wednesday, April 1, 2026. This is a newly conceived medicated body soap that 'prevents through washing' odors, bacteria, and skin troubles, as a new product in the Piajour series.

A New Preventive Habit Starting with 'Washing' It is important to prevent odors and skin troubles through the accumulation of daily care. The 'Piajour Medical Series' focuses on 'washing' and is an item that transforms your daily bath time into a time for preventive care.

Approach the Causes of Odor with Active Ingredients of Quasi-Drugs! A W (double) antibacterial formula of Miconazole Nitrate x Isopropyl Methylphenol. It cleanses, sterilizes, and disinfects the skin, preventing body odor, sweat odor, and acne. Furthermore, it suppresses the growth of fungi (mold) and bacteria, addressing the causes of skin troubles.

It is also recommended for areas prone to sweating and stuffiness, such as feet and armpits. The active ingredients wash away bacteria that multiply using old keratin as a nutrient source, preventing the generation of odors.

Medical Foam (Quasi-drug) A foam-type body soap containing active ingredients. It prevents body odor and sweat odor in areas where odor is a concern, such as feet and armpits, and maintains a clean state.

Furthermore, it contains moisturizing ingredients such as hyaluronic acid, and skin-beautifying ingredients such as plant-derived lactic acid bacteria. It gently washes with fine foam while protecting skin that tends to fluctuate due to dryness with moisture. Through daily care, it guides the skin to a healthy state.

Product Overview Product Name: Piajour Medical Foam (Quasi-drug) Price: 1,680 yen (excluding tax) Capacity: 400ml