Every WiLL Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Toshiaki Sudo), a logistics and real estate startup that operates Japan's first 'Package Pickup Service: Toriiku', has consecutively won awards, including the Grand Prize, at the final pitch events of acceleration programs hosted by the Organization for Small & Medium Enterprises and Regional Innovation, JAPAN (SME Support Japan) and the Okinawa General Bureau of the Cabinet Office.
■ Consecutive Awards for 'Package Pickup Service: Toriiku'!! Expectations for Toriiku.
'Toriiku' is an innovative service that contributes to solving serious social issues caused by the excessive penetration of e-commerce, such as the 'shortage of delivery drivers' and the 'decrease in users/customers at stores and public facilities'.
This 'Toriiku' has received high evaluations at various pitch events as follows:
1. **Won the 'Resona Capital Award' at the final pitch event of SME Support Japan's Acceleration Program 'FASTAR' <February 10, 2026>** - FASTAR is a growth acceleration program aimed at startup companies and individuals aiming for IPOs or M&As, where dedicated experts provide hands-on support to brush up business plans for fundraising and business tie-ups. - At the final pitch event, 20 startups selected for the 12th cohort took the stage and presented the business plans and results they had refined over the approximately one-year program. Held in a hybrid format of in-person viewing and online streaming, the event gathered many participants, including investors, operating companies, and support organization officials. - Among them, Every WiLL Inc. and their 'Package Pickup Service: Toriiku' won the 'Resona Capital Award'. - The major financial group evaluated the importance of the social issues the business aims to solve and the growth potential of the business. They also praised the possibility and future potential of extensive collaboration with logistics operators, retailers, and real estate companies that do business with the group. Details: https://fastar.smrj.go.jp/demoday/12/report/
2. **Won the sole 'Grand Prize' at the final pitch event of 'Social X Acceleration for OKINAWA 2025' hosted by the Okinawa General Bureau of the Cabinet Office and others <January 14, 2026>** - Social X Acceleration features support for startup companies aiming to balance financial returns with social impact through collaboration and dialogue with administrative agencies. The 5 startups that won prizes at the final pitch event will be granted benefits such as PoC and hands-on support with local governments, and social impact evaluation reports. - On January 14, 2026, 15 selected finalists took the stage at 'TOKYO VENTURE CAPITAL HUB', Japan's first large-scale venture capital concentration hub provided by Mori Building, for the final pitch event. - Among them, Every WiLL Inc. and their 'Package Pickup Service: Toriiku' solely won the 'Grand Prize'. - The social nature and innovativeness of 'Toriiku', which creates foot traffic while collaborating with local governments and simultaneously solves six social issues, were highly evaluated. Details: https://prtimes.jp/main/html/rd/p/000000103.000088249.html
■ What is Japan's first 'Package Pickup Service: Toriiku' ...?
'Toriiku' is Japan's first innovative service where users (package recipients) can safely and securely pick up their packages at their preferred time at 'Toriiku Spots' (unstaffed 'drop-off spots' for packages) located along their daily routes, while earning points.
Last year, Every WiLL Inc. promoted the demonstration and service development of 'Toriiku' as a subsidized operator under the Ministry of Land, Infrastructure, Transport and Tourism's 'Project for Promoting the Spread of Diverse Receiving Methods*'.
Because it does not deliver packages to individual homes, it is also known as a logistics service that doesn't deliver packages ('Toriiku'), and it is an innovative service that continues to win various awards.
*Project for Promoting the Spread of Diverse Receiving Methods
**[Benefits for Each Stakeholder]**
- **Benefits for the person receiving the package (individual):** Freed from time constraints for receiving packages, they can pick them up safely and contactless at any time they like, while receiving rewards (electronic points). Packages are monitored and managed 24 hours a day by AI cameras and devices, ensuring security. - **Benefits for delivery companies/drivers:** Because multiple packages can be delivered together to this spot, the number of delivery destinations decreases, improving delivery efficiency. Furthermore, for deliveries to this spot, redeliveries become zero, significantly reducing the workload on drivers. - **Benefits for real estate owners such as stores/public facilities:** It is possible to utilize narrow unused spaces (from 1.5 tsubo) that cannot be rented to tenants to create foot traffic and attract customers. It can create a continuous motive for consumers to visit the store, starting with 'picking up a package'. In a demonstration experiment conducted with the Ministry of Land, Infrastructure, Transport and Tourism last year, 28% of Toriiku users made 'impulse purchases' at the installation stores, contributing to increased foot traffic and sales for the stores. It is also possible to bring people to public facilities and contribute to regional revitalization. - **Social significance:** It simultaneously achieves the reduction of the burden on delivery drivers and increases the sustainability of local logistics infrastructure, the reduction of greenhouse gases by decreasing the mileage of delivery vehicles, the creation of foot traffic to stores, apartment complexes, and public facilities, the effective utilization of these unused spaces (from 1.5 tsubo), and the suppression of crimes originating from package deliveries (such as theft of drop-off packages).
■ Message from CEO Sudo
'Home delivery', where packages always arrive at your home, is very convenient, but behind the scenes, it places a corresponding burden on the delivery drivers who deliver the packages. This shortage of drivers has become a serious social issue.
It is said that at this rate, our country's home delivery infrastructure will collapse by 2030, and the Prime Minister's Office, related ministries, and local governments are working to solve this issue.
Also, since the COVID-19 pandemic, the excessive penetration and spread of e-commerce have led to fewer people visiting stores and public facilities, creating a world where challenges arise in revitalizing stores and, by extension, local communities.
Every WiLL Inc. aspires to solve these issues from the standpoint of a startup company. Last year, we utilized the Ministry of Economy, Trade and Industry's Gray Zone Elimination System to confirm legality and open up the market. In addition, as an operator subsidized by the Ministry of Land, Infrastructure, Transport and Tourism, we have been jointly developing the service.
I am extremely happy that our company's journey and our strong desire to solve this social issue resonated with others, leading to such awards.
Taking these consecutive awards as an opportunity, we will further accelerate our collaboration with local governments and partner companies (retailers, delivery companies, etc.) nationwide.
We look forward to welcoming companions who will tackle the resolution of this huge social issue lurking close to everyone, and partners who will create the future together.
■ Every WiLL Inc. Company Profile
Company Name: Every WiLL Inc. Location: 1-22-3 Nishiwaseda, Shinjuku-ku, Tokyo 169-0051 Representative: Toshiaki Sudo, CEO (Graduated with an MBA from Waseda University Business School) Established: October 2024 Business Description: Development and operation of the non-delivery logistics service 'Toriiku', etc. URL: https://everywill-jp.com/
■ Inquiries
- **Inquiries regarding Toriiku installation (For companies and local governments owning real estate such as retail, commercial facilities, public facilities, etc.)** https://retail.toriiku-jp.com/ Toriiku is Japan's first service that utilizes narrow unused spaces (from 1.5 tsubo) that cannot be rented to tenants to create foot traffic and attract customers. Companies and local governments that want to effectively utilize unused spaces in stores and public facilities, please feel free to contact us.
- **Inquiries regarding investors, public relations, recruitment, and collaboration** https://everywill-jp.com/contact/
FACT BOX
- Source: PR TIMES
- Category: News