TOYO Corporation (Headquarters: Okegawa City, Saitama Prefecture, Representative Director: Hideo Nakamura), which operates under the corporate philosophy of "Creating Smiles," is proud to announce the launch of "Lu Rou Fan Curry," an original prize that combines Taiwan's soul food "Lu Rou Fan" (Braised Pork Rice) with Japan's national dish "Curry." This special prize will be available exclusively through the "Taiwan Catcher" at EVERYDAY, a crane game theme park.
This product is a special, limited-edition prize at EVERYDAY, created by fusing popular Taiwanese night market gourmet with Japanese food culture. It makes its debut as a new experiential prize, blending the fun of crane games with the appeal of delicious food.
The "Taiwan Catcher," which has recently gained attention for its unique winning strategies, is also drawing interest in arcades across Japan. Unlike conventional crane games, it is characterized by its high degree of strategic gameplay, involving actions like "grabbing," "throwing," and "rolling," making it popular among a wide range of players, from beginners to advanced.
Therefore, EVERYDAY has developed a new prize concept that achieves two goals: "a prize that makes you want to strategize" and "contents that make you want to win it."
Lu Rou Fan is a Taiwanese soul food consisting of sweet and savory braised pork served over rice. This time, Lu Rou Fan, a representative of Taiwanese night market cuisine, has been adapted into a curry, a dish familiar to Japanese people. It has been commercialized as a limited-edition product that fuses a Taiwanese specialty with Japan's national dish.
Manufacturing is handled by "Inoue Spice," an authentic spice curry maker in Saitama, who has created a genuine curry roux with an original blend.
Product Overview
Product Name: "Lu Rou Fan Curry Roux"
Scheduled Launch Date: July 19, 2026 (Sunday)
Participating Stores: All EVERYDAY stores
Concept: Taiwan's Soul Food "Lu Rou Fan" x Japan's National Dish "Curry"
A new curry that fuses Taiwanese gourmet with Japanese food culture.
Product Features
1 Gourmet Collaboration of Taiwanese Specialty x Japanese Curry
The flavor of sweet and savory Lu Rou Fan, fragrant with spices like star anise, is recreated as an authentic spice curry. It's a special taste available only here, blending the appeal of Taiwanese night market gourmet with curry, a dish familiar as Japanese home cooking.
2 Transform Your Meal into a Taiwanese Style by Adding to Store-Bought Curry
Each package contains one serving of curry roux. It can be enjoyed as Lu Rou Fan Curry, or used as a seasoning in various dishes. By adding it to your usual curry roux or retort pouch curry, you can transform your meal into a Taiwanese-style dish.
【Company Profile】
Company Name: TOYO Corporation Head Office Address: 2F, Mame-Tora Shopping Park, 2-9-36 Nishi, Okegawa City, Saitama Prefecture Phone Number: 048-593-2525 Corporate Site: https://www.ev-toyo.com/
≪Crane Game Company≫
・EVERYDAY Official Website
https://www.toyo-everyday.com/
・"EVERYDAY Gyoda Store" Official Website: https://ufo-everyday.com/
・"EVERYDAY Totteokiya Tokyo Main Store" Official Website: https://everyday-cranegame-world.com/
・"EVERYDAY Tamanokuni Store" Official Website: https://everydaytamanokuni.com/
・"EVERYDAY Toretoreya Okegawa Store"
Official Website: https://www.toretoreya-okegawa.com/
【Contact Information for this Release】
Crane Game Theme Park EVERYDAY Totteokiya
Operating Company: TOYO Corporation Public Relations Representatives: Igarashi, Kanai Direct PR Phone Numbers
070-3607-2852 (Igarashi Direct)
080-5936-1256 (Kanai Direct)
Dedicated PR Email Address
toyo-press@toyo-egroup.jp
FACT BOX
- Source: PR TIMES
- Category: 製品発表