Toyo Co., Ltd. (Okegawa City, Saitama Prefecture / CEO Hideo Nakamura), whose corporate philosophy is "Creating Smiles," will officially introduce the "30 Yen Catcher," where you can aim for ice cream for 30 yen per play, at Everyday Tottekiya Tokyo Main Store (Yashio City, Saitama Prefecture) starting July 1, 2026, as a support project to blow away the ongoing price hikes and recession, and to help everyone enjoy the summer heat coolly and fun.

Background of the Initiative

Currently, consumers are tightening their purse strings due to the effects of "high prices" and "recession" where the prices of all goods are soaring. Furthermore, with another harsh "heat wave" expected this year, this project was born from a strong desire to provide entertainment that can make the whole family smile without worrying about household finances.

By combining the incredibly low price of "30 yen per play," where you can play three times with just one 100-yen coin, with "ice cream," which is a welcome prize in the summer, we are creating a space where people of all ages, from children to adults, can easily experience excitement.

3 Features of the "30 Yen Catcher"

The actual 30 Yen Catcher (during trial operation)

1. Blow Away the Recession! An Astonishing "30 Yen Per Play"

This is a wallet-friendly price setting of 30 yen per play. By leveraging the unique know-how of "Crane Game Specialty Store Everyday," we have realized the provision of this ultra-low price.

Pokkin Ice (Image)

2. Coolly Beat the Heat Wave! All Prizes Are "Ice Cream"

Starting July 1st, the inside of the catcher will be modified for freezing, and all prizes in the booth will be cool and delicious ice cream. We will deliver the best crane game experience for summer, where you can win and eat it right away.

3. Starts July 1st (Wed)! Launching in Time for the Full Arrival of Summer

The event will begin simultaneously with the start of July, when the intense heat begins. We have prepared an environment where customers seeking coolness can easily enjoy themselves for extended periods, serving as a refuge (cool spot) from the preparation period before summer vacation.

Prize Introduction

The ice cream to be offered this time will be stick-shaped ice cream that can be divided into two. While the names vary such as "Chuchu," "Chupet," and "Pokkin Ice" depending on the region, there are differences in how they are called.

【Regional Names】

1. "Chuchu" → Almost nationwide (excluding 7 prefectures: Aomori, Iwate, Tochigi, Gunma, Tottori, Kochi, Nagasaki) 2. "Chupet" → Mainly in the Kansai region, with high recognition in the Tokyo metropolitan area as well. 3. "Pokkin Ice" → Strong in regions such as Hokkaido, Tohoku, North Kanto, Hokuriku, and Tokai. 4. "Stick Ice" "Stick Juice" → Common in parts of the Tokai region and Kyushu, separated by distance. 5. "Kankan Bo" → Gifu Prefecture 6. "Konkon Juice" → Aichi Prefecture

About the Participating Store

The store where this project will be held is Crane Game Specialty Store Everyday Tottekiya Tokyo Main Store (Yashio City, Saitama Prefecture).

【Everyday Tottekiya Tokyo Main Store】

Exterior of Tokyo Main Store

Address: 340-0803

460-1 Uemaba, Yashio City, Saitama Prefecture

Business Hours

10:00 AM - 10:00 PM

QR Code for Tokyo Main Store

This QR code is for the homepage of Everyday Tottekiya Tokyo Main Store.

By scanning it, you can view store details and event information.

Project Overview

Project Name: Price Hike & Heat Wave Countermeasure "30 Yen Catcher"

Project Details: A support project to enjoyably overcome the severe heat wave amidst continuing price hikes and recession. A crane game where you can aim for cool and delicious "ice cream" at the exceptional price of 30 yen per play.

Launch Date: July 1, 2026 Participating Store: Everyday Tottekiya Tokyo Main Store

【Company Profile】

Company Name: Toyo Co., Ltd. Head Office Address: Mametora Shopping Park 2F, 2-9-36 Nishi, Okegawa City, Saitama Prefecture Phone Number: 048-593-2525 Corporate Site: https://www.ev-toyo.com/

≪Crane Game Company≫

・Everyday Official Website

https://www.toyo-everyday.com/

・"Everyday Gyoda Store" Official Website: https://ufo-everyday.com/

Exterior of Gyoda Store

・"Everyday Tottekiya Tokyo Main Store" Official Website: https://everyday-cranegame-world.com/

Exterior of Tokyo Main Store

・"Everyday Tamanokuni Store" Official Website: https://everydaytamanokuni.com/

Exterior of Tamanokuni Store

・"Everyday Toretoreya Okegawa Store"

Official Website: https://www.toretoreya-okegawa.com/

Exterior of Okegawa Store

【Contact and Inquiries Regarding This Release】

Crane Game Theme Park Everyday Tottekiya

Operating Company: Toyo Co., Ltd.

Public Relations Representative: Reho Koizumi (Leo Koizumi)

Direct PR Phone Number: 080-9021-8647

Direct PR Email Address: toyo-press@toyo-egroup.jp

FACT BOX

  • Source: PR TIMES
  • Category: Event