European Union (EU) to Exhibit at "Premium Food Show 2026"

The European Union (EU) will exhibit at the "Premium Food Show 2026" to be held at the Tokyo Big Sight East Hall from April 15 (Wed) to 17 (Fri), 2026. At the EU booth, as part of the "Perfect Match!" promotional campaign, we will highlight the affinity with Japanese food culture and communicate the appeal and value of EU food and beverages. Visitors can experience the food cultures of various European regions and the common EU production standards and systems that support them through tastings and exhibitions of various products, including EU organic food and beverages.

As the world's largest exporting region, the EU provides food and beverages that combine high quality standards, safety, and sustainability, playing an important role in the global food market.

## Participating in the Special Seminar Program
During the exhibition, the EU will participate in the special seminar program of the "Premium Food Show 2026" under the theme "The Future of Food Depicted by EU Organics: Considering Sustainable Food Possibilities in Japan." The seminar will be held on April 16 (Thu) from 3:00 PM at the 5-Exhibition Joint Seminar and Event Zone in East Hall 8, Tokyo Big Sight. Against the backdrop of the SDGs and the Ministry of Agriculture, Forestry and Fisheries' Strategy for Sustainable Food Systems (MIDORI), interest in the organic market is also rising in Japan. This seminar will introduce market trends, certification systems, and practical initiatives in the EU, an advanced region in the organic field. In addition, considering the shift in consumer consciousness from "health and safety" to "environment and ethics," we will examine the possibilities for sustainable food development in the Japanese market and provide hints for companies to remain the choice of consumers.

On the day, Mr. Keisuke Komori, CEO of ALL FARM Co., Ltd., and Ms. Megumi Kobayashi, Senior Trade Officer of the Trade Section at the Delegation of the European Union to Japan, will take the stage. In addition to production on his own farm focusing on pesticide-free, chemical-fertilizer-free, and open-field cultivation, Mr. Komori has implemented consistent initiatives from production to serving, such as operating the organic restaurant "We Are the Farm" in Tokyo. Ms. Kobayashi is well-versed in EU food policy and trade and has expert knowledge of Japan-EU food-related initiatives and cooperation.

## Exhibition Overview
- Dates: April 15 (Wed) - 17 (Fri), 2026
- Hours: 10:00 - 17:00
- EU Booth: Tokyo Big Sight, East Exhibition Hall, Booth No.: PF-61 (inside the Organic Food EXPO zone of the Premium Food Show in East Hall 2)
- Seminar: April 16 (Thu) 15:00 - 15:40 at East Hall 8, 5-Exhibition Joint Seminar and Event Zone

## About the EU Organic Label
In this exhibition, we will introduce the quality, authenticity, safety, and sustainability that characterize EU food and beverages. In particular, we will focus on the EU organic label (Euro-leaf) granted to food and beverages produced in compliance with EU organic farming production rules. This label guarantees that the product has been certified to meet strict EU organic production standards in production, processing, transportation, and storage. EU organic standards promote minimizing environmental impact, responsible use of energy and natural resources, maintaining biodiversity, and ensuring a high standard of animal welfare.

## About the "Perfect Match!" Campaign
"Perfect Match!" is an EU promotional campaign aimed at introducing Japanese consumers and food industry professionals to the characteristics of EU food and beverages: quality, authenticity, safety, and sustainability. Through tasting events, seminars, social media, and more, we convey that EU food and beverages harmonize naturally with Japanese food culture and dining tables. By demonstrating shared values such as craftsmanship, a preference for authenticity, and high production standards, we aim to encourage the creation of new culinary combinations and improve awareness of the appeal of EU food in Japan.

## About the Japan-EU Economic Partnership Agreement (EPA)
The "Perfect Match!" campaign began following the Japan-EU Economic Partnership Agreement (EPA) which entered into force in February 2019. By eliminating and reducing tariffs and establishing a more transparent regulatory framework under the EPA, trade flows between Japan and the EU have expanded since its entry into force, bringing new business opportunities to companies on both sides. Japan is a major trading part