<ETVOS> 2026 Summer Collection Isetan Shinjuku Pre-sale POP UP Event

ETVOS Co., Ltd. (Location: Osaka City, Osaka Prefecture; Representative Director and President: Hifumi Ogawa) will hold a pre-sale POP UP event for its "2026 Summer Collection" at Isetan Shinjuku Main Building B2F from April 29 (Wednesday/Holiday) to May 5 (Tuesday/Holiday), 2026. The collection features soft light and clear colors that envelop the skin, imparting a subtle flush. During the event, we will offer special purchase benefits and exclusive content, and we look forward to your visit. ■ About ETVOS ETVOS is a brand that develops domestic mineral cosmetics and skincare, with a focus on sensitive skin. We deliver products that combine beauty with gentleness to the skin, through hypoallergenic formulations with minimal skin burden and makeup items that can be removed with soap. Event Overview Event Period: April 29 (Wednesday/Holiday) – May 5 (Tuesday/Holiday), 2026 Location: Isetan Shinjuku Main Building B2F, Isetan Beauty Apothecary / Park Books & Promotion Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo Business Hours: 10:00 – 20:00 ■ Product Lineup Pre-sale of new products from the "2026 Summer Collection" and summer limited kits. (Nationwide release on May 1 (Friday)) ■ Product Lineup ・Mineral Multi Powder 2,783 yen (tax included) All 4 colors (2 standard colors: Fresh Berry, Luminous Pink; 2 limited colors: Nectar Beige, Luster Sand) ・Mineral Designing Eyebrow 3,894 yen (tax included) All 3 colors (2 standard colors: Natural Brown, Ash Brown; 1 limited color: Choco Brown) ・Ice Smooth Primer (Limited) 2,750 yen (tax included) ・Mineral Silky Veil SPF20 PA++ (Limited White Package) 3,872 yen (tax included) 2026 Summer Collection ■ Limited Kits ・Mineral UV Silky Fit Primer Limited Kit (Limited) 4,180 yen (tax included) ・Mineral UV Aqua Serum 50+ Limited Kit (Limited) 3,960 yen (tax included) Exclusive Benefits ■ Exclusive Benefit (1) During the event period, customers who purchase ETVOS products totaling 8,800 yen (tax included) or more at Isetan Shinjuku Main Building B2F, Isetan Beauty Apothecary / Park Promotion, will receive a mini-size Vital Superior Lotion or Vital Superior Serum. ■ Exclusive Benefit (2) Customers who purchase ETVOS products totaling 11,000 yen (tax included) or more during the event period will receive one chance to participate in a roulette challenge. This is an opportunity to win full-size products or original items only available at the event. *Exclusive Benefits (1) and (2): Limited quantities, available while supplies last. ■ Exclusive Benefit (3) During the event period, an ETVOS exclusive makeup artist will be present. They will provide personal advice and touch-ups tailored to customers' skin concerns and desired finishes. Reservations are currently being accepted: https://etvos.com/shop/pages/store_makeuplesson.aspx *Reservations are accepted via the ETVOS official online store. 【Introduction of Mitsukoshi Isetan App】 During the event period, the first 200 customers who purchase at least one ETVOS product at the event venue on B2F of Isetan Shinjuku Main Building, Isetan Beauty Apothecary / Park Books & Promotion, and present the coupon screen, will receive two pouch samples of "Medicated Wrinkle Whitening Clear Cream [Quasi-drug]". Commitment to Sensitive Skin Free Formulation with Hypoallergenic First Principle To achieve a hypoallergenic formulation with minimal skin burden, we set a list of excluded ingredients. While this requires a more advanced formulation design to maintain stability and usability, we are committed to developing products under the condition of a free formulation to ensure safe use. <8 Free Ingredients> Alcohol, Parabens, Petroleum-based Surfactants, Mineral Oil, Silicones, Tar Dyes, Synthetic Fragrances, UV Absorbers *Excluding some products Stinging (Skin Irritation Sensation) Test by Sensitive Skin Panel We conduct stinging tests in addition to patch tests. A stinging (skin irritation sensation) test is an evaluation conducted on a sensitive skin panel (individuals sensitive to irritation) to assess whether there is any transient skin irritation such as tingling or stinging. We deliver only products that clear our unique standards. (This does not mean that skin irritation will not occur in all individuals.) ETVOS Based on the principle of "skincare first," ETVOS supports all skin types, including sensitive skin, and develops ceramide skincare and mineral makeup that bring out the skin's natural power. Japan