Promoting Plant-Based Materials Utilizing Discarded Coconuts

Key facts

  • Promoting Plant-Based Materials Utilizing Discarded Coconuts
  • Ethical brand "never leather" expands into the US market, utilizing discarded coconuts for plant-based materials.
  • Source: PR Times
  • Date: April 1, 2026

Direct answer

Ethical brand "never leather" expands into the US market, utilizing discarded coconuts for plant-based materials.

Citation
Promoting Plant-Based Materials Utilizing Discarded Coconuts (April 1, 2026), PR Times
Source
PR Times
Date
April 1, 2026
Ethical brand "never leather" expands into the US market, utilizing discarded coconuts for plant-based materials.
アパレル・ファッション,流通,サステナビリティ,素材NQ 97/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: April 1, 2026 at 16:50
  • 🤖 AI Analyzed: June 2, 2026 at 12:58 (1484h 8m after Published)
Ethically Japan LLC (Chuo-ku, Tokyo; Representative: Marina Nakagawa), which plans ethical products that are kind to the environment and people, supports April Dream, an initiative to make April 1st a day for expressing dreams. This press release embodies our philosophy: "Making environmentally friendly materials more accessible."

"Making environmentally friendly materials more accessible."

Currently, in the fields of fashion and daily necessities, there is a demand for reducing environmental impact and considering animal welfare. However, options that can be effortlessly chosen in daily life are still insufficient. There is concern that ethical choices remain special due to factors such as price, quality, and availability.

Our brand "never leather" uses 100% plant-derived material made from discarded coconut water, offering products that reduce environmental impact while possessing the strength and practicality for daily use. Based on a highly transparent production background in India and Tokyo, we are committed to manufacturing with thorough consideration for people, animals, and the environment. The brand's features are as follows:

## ① Labor Environment
Against the backdrop of harsh labor conditions in the leather industry of developing countries, we have established a manufacturing system based on fair trade.

## ② Animals
Responding to the growing interest in animal welfare, we provide alternatives that do not rely on animal-derived materials. Our coconut material has obtained PETA certification.

## ③ Environmental Impact
We utilize 100% plant-derived material made from discarded coconut water. We have designed the entire process from manufacturing to disposal, establishing a circular model that includes collection and soil return.

The society we aim for seeks to achieve the following three goals:
- A society where environmentally friendly materials are routinely chosen.
- Ethical choices become natural decisions, not special ones.
- The choice of materials is consciously linked to their impact on society and the environment.

We aim to create a society where "choosing environmentally friendly materials" is not a conscious effort but a natural action. The expansion of "never leather" into the US market is an important step towards achieving this. As the first phase, it will be handled by a stationery brand on the East Coast.

Moving forward, our company will continue to review the nature of materials and selection criteria, striving for the realization of a sustainable and just society.

◆ Contact Information
Online shop here: https://neverleather.theshop.jp/
Wholesale (Japan/International) here: https://www.superdelivery.com/p/do/dpsl/1004204/?word=never%20leather

FAQ

What kind of material is never leather?

It is a 100% plant-derived material made from discarded coconut water, reducing environmental impact while offering strength and practicality for daily use.

Why is it expanding into the US?

The expansion into the US market is an important step towards realizing a society where environmentally friendly materials are routinely chosen.

What are the ethical features of never leather?

It has three features: fair trade-based labor environment, PETA-certified animal welfare consideration, and environmental impact reduction through waste utilization.