Promoting Plant-Based Materials Utilizing Discarded Coconuts
Ethically Japan LLC, supporting the 'April Dream' initiative, announced its vision to make eco-friendly materials more accessible. They develop 'never leather', a 100% plant-based material upcycled from discarded coconut water, emphasizing fair trade, animal welfare, and a circular economy.
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- 📰 Published: April 1, 2026 at 16:50
- 🔍 Collected: April 1, 2026 at 08:05
- 🤖 AI Analyzed: April 22, 2026 at 08:22 (504h 16m after Collected)
Ethically Japan LLC (Chuo-ku, Tokyo, Representative: Marina Nakagawa), which plans ethical products that are friendly to the environment and people, supports the 'April Dream' initiative that aims to make April 1st a day to broadcast dreams. This press release expresses our philosophy: 'Making materials with low environmental impact more accessible.'
'Making materials with low environmental impact more accessible.'
Currently, in the fields of fashion and daily goods, there is a demand for reducing environmental impact and consideration for animal welfare, but there is still a lack of options that can be comfortably chosen in daily life. It is a concern that ethical choices remain something special in terms of price, quality, and availability.
'never leather', developed by our company, is a 100% plant-based product that uses coconut water destined for disposal as a raw material, combining strength and practicality that can withstand daily use while reducing the burden on the environment. Based on highly transparent production backgrounds in India and Tokyo, we are engaged in manufacturing that thoroughly considers people, animals, and the environment. The brand's features are as follows:
1. Labor Environment
Against the backdrop of harsh labor conditions in the leather industry in developing countries, we have established a manufacturing structure based on the premise of fair trade.
2. Animals
Responding to the growing interest in animal welfare, we provide an option that does not rely on animal-derived materials. The coconut material has acquired PETA certification.
3. Environmental Impact
Uses 100% plant-based materials utilizing coconut water that was scheduled for disposal. We have designed a consistent process from manufacturing to disposal, constructing a circular model that includes recovery and soil restitution.
The society we aim for seeks the realization of the following three: 1.
'Making materials with low environmental impact more accessible.'
Currently, in the fields of fashion and daily goods, there is a demand for reducing environmental impact and consideration for animal welfare, but there is still a lack of options that can be comfortably chosen in daily life. It is a concern that ethical choices remain something special in terms of price, quality, and availability.
'never leather', developed by our company, is a 100% plant-based product that uses coconut water destined for disposal as a raw material, combining strength and practicality that can withstand daily use while reducing the burden on the environment. Based on highly transparent production backgrounds in India and Tokyo, we are engaged in manufacturing that thoroughly considers people, animals, and the environment. The brand's features are as follows:
1. Labor Environment
Against the backdrop of harsh labor conditions in the leather industry in developing countries, we have established a manufacturing structure based on the premise of fair trade.
2. Animals
Responding to the growing interest in animal welfare, we provide an option that does not rely on animal-derived materials. The coconut material has acquired PETA certification.
3. Environmental Impact
Uses 100% plant-based materials utilizing coconut water that was scheduled for disposal. We have designed a consistent process from manufacturing to disposal, constructing a circular model that includes recovery and soil restitution.
The society we aim for seeks the realization of the following three: 1.