【Eternam】"Embrace aging with pride. Challenges are the power to continuously renew life." Etsuko Shihomi Appointed Eternam Brand Ambassador.
Eternam Co., Ltd., a cosmetics R&D and manufacturing company, has appointed actress and artist Etsuko Shihomi as its brand ambassador, effective May 1, 2026. Shihomi's philosophy of 'continuously challenging oneself' resonates with Eternam's regenerative medicine-based skincare philosophy of 'pursuing evolution without being satisfied with the status quo,' advocating for a beauty that affirms aging to society.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 20:00
- 🔍 Collected: April 27, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 02:49 (15h 17m after Collected)
Eternam Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Takaaki Matsumoto), a company engaged in the research, development, manufacturing, and sales of cosmetics with the mission of 'creating a future where the dream of eternal beauty does not end in a dream,' is pleased to announce that it has concluded a brand ambassador agreement with Ms. Etsuko Shihomi, an actress and performer who has continued to be active on the front lines for many years, effective May 1, 2026.
Beauty that transcends time, living life authentically.
What Ms. Etsuko Shihomi has embodied is a beauty that continuously renews life and expression by her own will, without being influenced by external standards such as trends or age. Even now, having reached the milestone of 70 years old, she does not rest on her laurels from her past as an established actress, but continues to expand her axis of expression into the world of flowers and music. Her journey can be said to be a way of life that chooses 'evolution' rather than 'completion.' "Without stopping, always stepping into the unknown." Her attitude of continuing to take on new challenges even at 70 sends a strong, quiet message to us that aging is not about closing off possibilities, but rather about deepening and broadening them. This appointment as Eternam Brand Ambassador is also a step towards a new challenge for Ms. Shihomi, rather than an "extension of her past journey." Through this initiative, Eternam will convey "the beauty that affirms aging" and "the strength to choose to be oneself" to more people, along with Ms. Etsuko Shihomi's way of life.
Resonance in a philosophy of beauty that never stops challenging
What Eternam pursues is also an attitude of "never being satisfied with the status quo." Based on the latest regenerative medicine research, we have continued the challenge of finding the essence of beauty not just in anti-aging care, but in the inherent recovery and regenerative power of life itself. Without defining a finished form, we constantly question and renew. This approach overlaps with the journey of Ms. Etsuko Shihomi, who has continued to challenge herself while changing her forms of expression. "The act of continuously challenging oneself is beauty itself." This philosophy is the greatest commonality that connects Ms. Shihomi and Eternam. Through Ms. Shihomi's very way of life, Eternam will present to society "the beauty of taking one more step from who you are now," unconstrained by age or the past.
Ambassador Comment
"What I saw beyond flower creation was the pursuit of [beauty]. The power of life, the natural power of vitality, is remarkable. Colors, forms, properties, characteristics - all of them were a quiet learning. As I continued to face flowers, I felt that a 'circulating, reviving power' certainly exists, rather than declining. I feel a deep resonance with the regenerative medicine that Eternam is now challenging. This beauty is not something special; it breathes within everyone who lives each day. To know the power of life and beauty - isn't that an eternal theme and a challenge to continue holding dreams? Etsuko Shihomi will confront and fully engage with the philosophy advocated by Eternam."
Etsuko Shihomi (Shihomi Etsuko) Profile
She gained attention by appearing in numerous films and television shows as Japan's first action actress, but she took a break from acting after marriage. After that, she was fascinated by the world of flowers and developed her activities as a "flower artist." In 2014, she decorated Nara Yakushiji Temple, a World Heritage site, and expanded her field of expression through various exhibitions. She also launched the "Sunflower Project," dedicating herself to international support activities through flowers for areas affected by the Great East Japan Earthquake and the Noto Peninsula Earthquake, as well as Kenya and Tibetan refugee camps. In recent years, she has embarked on a new challenge in the world of music, debuting as a chanson singer "Mari Kinasato" in 2024. She successfully held a solo live performance at Shibuya JZ Brat and won the Tokyo Chanson Competition "Grand Prix" among other competitions. A solo live performance is scheduled for July 3.
About Eternam
■Eternam Brand
"Eternam" is a skincare brand born from regenerative medicine research. It offers LIP serum, medical institution-exclusive skincare, and general consumer skincare, among others. "Eternam" means "eternal" in Latin, and delivers unprecedented beauty with a unique culture supernatant derived from highly valuable umbilical cord mesenchymal stem cells. It is a gift for the yearning for "eternal beauty" deep in one's heart. It is something that stays close to your feelings and gives you the confidence to keep moving forward. Eternam aims to be such a brand.
Official Online Shop
Eternam Product List
Eternam Skincare (Lotion/Serum/Cream) Eternam Trial Set [NEW] Eternam Cleansing Oil/Face Wash [NEW] Eternam Essence UV Primer (Light Beige/Pink Purple)
Eternam Undiluted Supernatant SAITAI Eternam Face
Beauty that transcends time, living life authentically.
What Ms. Etsuko Shihomi has embodied is a beauty that continuously renews life and expression by her own will, without being influenced by external standards such as trends or age. Even now, having reached the milestone of 70 years old, she does not rest on her laurels from her past as an established actress, but continues to expand her axis of expression into the world of flowers and music. Her journey can be said to be a way of life that chooses 'evolution' rather than 'completion.' "Without stopping, always stepping into the unknown." Her attitude of continuing to take on new challenges even at 70 sends a strong, quiet message to us that aging is not about closing off possibilities, but rather about deepening and broadening them. This appointment as Eternam Brand Ambassador is also a step towards a new challenge for Ms. Shihomi, rather than an "extension of her past journey." Through this initiative, Eternam will convey "the beauty that affirms aging" and "the strength to choose to be oneself" to more people, along with Ms. Etsuko Shihomi's way of life.
Resonance in a philosophy of beauty that never stops challenging
What Eternam pursues is also an attitude of "never being satisfied with the status quo." Based on the latest regenerative medicine research, we have continued the challenge of finding the essence of beauty not just in anti-aging care, but in the inherent recovery and regenerative power of life itself. Without defining a finished form, we constantly question and renew. This approach overlaps with the journey of Ms. Etsuko Shihomi, who has continued to challenge herself while changing her forms of expression. "The act of continuously challenging oneself is beauty itself." This philosophy is the greatest commonality that connects Ms. Shihomi and Eternam. Through Ms. Shihomi's very way of life, Eternam will present to society "the beauty of taking one more step from who you are now," unconstrained by age or the past.
Ambassador Comment
"What I saw beyond flower creation was the pursuit of [beauty]. The power of life, the natural power of vitality, is remarkable. Colors, forms, properties, characteristics - all of them were a quiet learning. As I continued to face flowers, I felt that a 'circulating, reviving power' certainly exists, rather than declining. I feel a deep resonance with the regenerative medicine that Eternam is now challenging. This beauty is not something special; it breathes within everyone who lives each day. To know the power of life and beauty - isn't that an eternal theme and a challenge to continue holding dreams? Etsuko Shihomi will confront and fully engage with the philosophy advocated by Eternam."
Etsuko Shihomi (Shihomi Etsuko) Profile
She gained attention by appearing in numerous films and television shows as Japan's first action actress, but she took a break from acting after marriage. After that, she was fascinated by the world of flowers and developed her activities as a "flower artist." In 2014, she decorated Nara Yakushiji Temple, a World Heritage site, and expanded her field of expression through various exhibitions. She also launched the "Sunflower Project," dedicating herself to international support activities through flowers for areas affected by the Great East Japan Earthquake and the Noto Peninsula Earthquake, as well as Kenya and Tibetan refugee camps. In recent years, she has embarked on a new challenge in the world of music, debuting as a chanson singer "Mari Kinasato" in 2024. She successfully held a solo live performance at Shibuya JZ Brat and won the Tokyo Chanson Competition "Grand Prix" among other competitions. A solo live performance is scheduled for July 3.
About Eternam
■Eternam Brand
"Eternam" is a skincare brand born from regenerative medicine research. It offers LIP serum, medical institution-exclusive skincare, and general consumer skincare, among others. "Eternam" means "eternal" in Latin, and delivers unprecedented beauty with a unique culture supernatant derived from highly valuable umbilical cord mesenchymal stem cells. It is a gift for the yearning for "eternal beauty" deep in one's heart. It is something that stays close to your feelings and gives you the confidence to keep moving forward. Eternam aims to be such a brand.
Official Online Shop
Eternam Product List
Eternam Skincare (Lotion/Serum/Cream) Eternam Trial Set [NEW] Eternam Cleansing Oil/Face Wash [NEW] Eternam Essence UV Primer (Light Beige/Pink Purple)
Eternam Undiluted Supernatant SAITAI Eternam Face