From Today's Treat to Your Beloved Dog and Cat's Future: "Gut Health & Probiotic Treats" Using Domestic Ingredients and "Plant Fermentation Residue" with 82 Types of Lactic Acid Bacteria, New Release on July 1 (Wed)

Prolabo Holdings Co., Ltd. (Minato-ku, Tokyo, Chairman & CEO: Hiroyuki Sasaki, hereinafter "the Company"), which operates the inner beauty brand "Esthe Pro Labo," will launch new dog treats "DOGZYME JERKY" and cat treats "CATZYME CRUNCH" from the gut health x probiotic pet food brand "Prolabo Quality" on July 1, 2026 (Wed).

Product Official Website: https://prolabo-quality.com/

In recent years, the perception of pets as "family members" has become widespread, leading to increased interest in food and treats that promote the health of beloved dogs and cats. In response to this trend, our company, which has pursued inner beauty for humans, has leveraged its expertise in fermentation research to develop treats for dogs and cats that support their daily lives.

"Thinking about this child's 10 years from today's bite."

With this sentiment, "DOGZYME JERKY" and "CATZYME CRUNCH" were born.

Made with domestic ingredients and formulated with "Herbzyme Zansa," a plant-derived fermentation ingredient containing 82 types of lactic acid bacteria. Furthermore, a 12-additive-free design has been adopted, focusing on deliciousness and quality that can be continued daily.

Thinking about this child's 10 years from today's bite.

A precious being who is always by your side, no matter what.

That's why you want to choose truly good things for what they eat every day.

"DOGZYME JERKY" and "CATZYME CRUNCH" are "gut health & probiotic treats" for dogs and cats that align with such owner's desires.

Product Outline

Product Name: DOGZYME JERKY

Flavors: Tuna / Cod Fish / Venison

Price: ¥1,980 (excluding tax) (¥2,138 including tax)

Contents: 35g

Release Date: July 1, 2026 (Wed)

Product Name: CATZYME CRUNCH

Flavors: Tuna / Chicken / Venison

Price: ¥1,980 (excluding tax) (¥2,138 including tax)

Contents: 35g

Release Date: July 1, 2026 (Wed)

<Product Description>

These treats are formulated with "Herbzyme Zansa," which is naturally fermented in traditional cypress barrels using 45 types of domestic plant ingredients. It is a gut health x probiotic ingredient where 82 types of plant-derived lactic acid bacteria were identified through joint research with Tokyo University of Agriculture.

The main ingredients are domestic venison, tuna, chicken, and cod. Furthermore, a 12-additive-free design, free from white sugar, artificial colors, and preservatives, has been adopted, focusing on deliciousness and safety that can be continued daily.

How to Serve: Serve as a reward treat as is, or as a topping for regular food. For dogs and cats aged 6 months and older, please use according to the recommended feeding amount based on body weight.

[Recommended Daily Feeding Amount]

Under 5kg: 5-15g / 5-10kg: 15-25g / 10-20kg: 25-45g / 20-40kg: 45-70g

Background of New Brand Launch and Pet Food Product Development

In recent years, the perception of pets as "family members" has become widespread, and more owners are seeking quality and safety in their food and treats. Meanwhile, like humans, dogs and cats are also aging, and interest in healthy lifespan is growing.

Prolabo Holdings, with its corporate philosophy of "Contributing to the extension of human healthy lifespan," has been developing products and services that focus on fermentation and gut environment.

We believe that just as "food" is important for supporting human health, what dogs and cats consume daily leads to a healthy future.

Therefore, we have leveraged our long-cultivated expertise in fermentation research to develop the dog and cat treats "DOGZYME JERKY" and "CATZYME CRUNCH," considering the health of beloved dogs and cats.

Because pets are also important family members, we want to contribute not only to human healthy lifespan but also to the healthy lifespan of our beloved dogs and cats.

Through the familiar habit of treats, we aim to create a society where pets and their families can spend healthier and richer times together.

Product Features

1. Contains plant fermentation residue with 82 types of lactic acid bacteria

"Herbzyme Zansa," developed through research on Esthe Pro Labo's fermented beverage "Herbzyme 113 Grand Pro,"

is a plant fermentation ingredient naturally fermented in traditional cypress barrels using 45 types of domestic ingredients.

82 types of plant-derived lactic acid bacteria were identified through joint research with Tokyo University of Agriculture.

2. Focuses on "Gut Health" and "Probiotic Health" for Dogs and Cats

The gut environment is one of the important foundations supporting daily condition. This product contains a fermented ingredient with 82 types of lactic acid bacteria to support the healthy daily lives of dogs and cats.

Gut Health: "Regulates the foundation of the gut environment"

1. Stable stool quality (reduced odor / improvement of diarrhea and soft stools)

2. Support for efficient digestion and absorption (enables proper intake of nutrients from food)

3. Stable physical condition foundation (reduction of appetite fluctuations / prevention of diarrhea and constipation)

4. Skin and coat quality (improvement of coat gloss / foundational care for skin problems)

Probiotic Health: "Creates a state of beneficial bacteria dominance"

1. Improvement of gut flora balance (leans towards beneficial bacteria dominance / suppresses the growth of harmful bacteria)

2. Immune support (supports immune function / increased resistance to changes in physical condition)

3. Reduction of stomach problems (reduction of diarrhea and soft stools / stress management)

4. Odor care [stool, body odor] (internal changes due to improved gut environment)

3. Domestic Ingredients x High Protein x Low Fat x 12 Additive-Free Design

The main ingredients are domestic venison, tuna, chicken, and cod, utilizing their natural deliciousness while achieving high protein and low fat. Furthermore, based on the quality standards cultivated in product development by the inner beauty brand "Esthe Pro Labo," a "12 additive-free design" has been realized.

Comment from Dr. Hiroshi Kawano, Doctor of Veterinary Medicine

"Pet food is also entering an era where it is chosen from the perspective of 'gut health.'"

In my daily practice, I feel the significant role that diet plays in maintaining health.

The gut environment is one of the crucial elements supporting daily condition. Therefore, consideration for ingredients and quality is essential for what dogs and cats consume.

I hope that this product will become a new option for owners and lead to the healthy daily lives of their beloved dogs and cats.

<Profile of Dr. Hiroshi Kawano>

Advisor to Prolabo Holdings Co., Ltd. / Doctor of Veterinary Medicine / Certified Member of the Japanese Society of Veterinary Dermatology

Director of Tokyo Animal Allergy Center / Visiting Lecturer, Department of Gastroenterology, Fujita Health University School of Medicine

Director of Kyushu Animal Allergy Center / Director of Fukuoka Animal Allergy Center

Director of Nagoya Animal Allergy Center / Leading expert in research on allergic diseases and intestinal immunity

For the Healthy Future of Your Precious Family

We believe that health is not just for humans, but also essential for the precious family members we live with.

Our company will continue to leverage the knowledge gained through research in fermentation and inner beauty to develop products and services that support the healthy daily lives of not only humans but also beloved dogs and cats.

With the corporate philosophy of "Contributing to the extension of human healthy lifespan," we aim to contribute to the healthy lifespan of pets, who are important family members, and to realize a future where pets and their families can spend more time smiling together.

[About Prolabo Holdings Co., Ltd.]

Our company's corporate philosophy is "Contributing to the extension of human healthy lifespan through inner beauty," and we are engaged in product development for the inner beauty brand "Esthe Pro Labo" and currently operate 13 businesses.

The inner beauty brand "Esthe Pro Labo," handled by our company, is a brand developed in over 30,000 stores nationwide, primarily in aesthetic salons, and is available in 23 countries (regions) worldwide.

"Inner Beauty Salon Esthe Pro Labo," our directly managed stores where registered dietitians and specialists are always available, are expanding to 27 stores in Japan and 3 stores overseas.

We offer over 140 types of products, including enzyme drinks, supplements, and beauty drinks. With a policy of safety, professional-grade quality, academic evidence, and creativity, we deliver only "authentic products" that are committed to results.

Esthe Pro Labo Brand Site: https://www.esthepro-labo.com/

[Company Profile]

Prolabo Holdings Co., Ltd.

Representative: Hiroyuki Sasaki

Location: 3-7-18 Mita, Minato-ku, Tokyo THE ITOYAMA TOWER 7F

Established: September 2002

Capital: 33 million yen

Business Activities: Manufacturing and sales of inner beauty products such as enzyme drinks,

Operation of Inner Beauty Salon Esthe Pro Labo

Research business on mitochondria and sirtuin genes (longevity genes)

Research business on sleep

Company HP: https://prolabo.co.jp/

Brand: https://www.esthepro-labo.com/

Product List: https://www.esthepro-labo.com/products/

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