[First Store in Sendai] Inner Beauty Salon Esthe Pro Labo. Grand Opening of Sendai Loft Store on Monday, April 6, 2026

Pro Labo Holdings Co., Ltd. (Minato-ku, Tokyo / Representative Director, Chairman and CEO: Hiroyuki Sasaki, hereinafter referred to as "the Company"), which handles the inner beauty brand "Esthe Pro Labo", will open the "Inner Beauty Salon Esthe Pro Labo Sendai Loft Store" on Monday, April 6, 2026. This store will be operated by Hapiful Co., Ltd. (Representative Director: Tsuyoshi Ito), a group company of Colors Beauty Co., Ltd. (Representative Director: Hiroki Tanaka), as a franchise (FC) affiliated store.

Under the corporate philosophy of "contributing to the extension of healthy life expectancy of humanity," our company is developing various businesses centered on "inner beauty" (internal beauty), primarily focusing on the product development of the "Esthe Pro Labo" brand, which is widely loved by celebrities, models, and athletes. One of our businesses, the membership counseling salon "Inner Beauty Salon Esthe Pro Labo," provides counseling services centered around guidance on eating habits, supplements, and fasting. Specialized counselors, such as registered dietitians, stay close to each customer to support the realization of beauty and health tailored to their individual needs.

With the opening of the Inner Beauty Salon Esthe Pro Labo Sendai Loft Store (hereinafter referred to as "this salon"), which marks our first expansion into the Tohoku region, customers in Sendai and the Tohoku area will be able to utilize our salon more easily.

Sendai City is the largest central city in the Tohoku region, attracting many people, and is characterized by a high number of highly sensitive consumers. Furthermore, the store's location, Sendai Loft, is highly accessible, located right next to the Central 1 Exit of Sendai City Subway's "Sendai Station," and a 3-minute walk from the West Exit of JR Line "Sendai Station" (directly connected to the Sendai Station West Exit Central Underground Pedestrian Walkway).

Leveraging such a location environment, this salon will support the beauty and health of each customer and meet the needs of those who value beauty in the Tohoku area, including Sendai.

▼ 4 Measurements at Inner Beauty Salon Esthe Pro Labo

At Inner Beauty Salon Esthe Pro Labo, we conduct the following measurements during counseling to help customers better understand their own body conditions. Based on the measurement results, professional counselors provide analysis and advice, allowing customers to understand beauty and health initiatives that are easy to incorporate into their daily lives.

- Dietary Risk Analysis We analyze 11 risks based on a 21-item check sheet covering meals, lifestyle and exercise habits, daily schedules, and more. This analysis reveals dietary risks that are difficult to notice on your own, helping to improve daily eating habits.

- Glycation Measurement We measure "Advanced Glycation End-products (AGEs)," aging substances accumulated in the body. By placing your finger on the testing device, measurement is possible in just a few dozen seconds.

- Blood Flow Observation Using a special microscope, we observe changes in the color and shape of capillaries, as well as the presence of cloudiness. You just insert your finger into the microscope, so no blood drawing is required and there is no pain. You can easily check your body's invisible condition.

- Body Composition Measurement We precisely analyze body fat percentage, muscle mass, basal metabolic rate, and more, explaining the results from a professional perspective. We also provide future improvement plans that are difficult to grasp just by measuring with a home body composition scale.

▼ Esthe Pro Labo Sendai Loft Store Information

Opening Date: Monday, April 6, 2026 Address: 8F Sendai Loft, 1-10-10 Chuo, Aoba-ku, Sendai City, Miyagi Prefecture, 980-0021 Business Hours: 10:30 - 20:00 (Last reception at 18:30) Phone Number: 022-399-8731 https://innerbeautysalon.jp/locations/sendai-loft/

▼ Esthe Pro Labo Sendai Loft Store Operating Company

Hapiful Co., Ltd. Representative: Tsuyoshi Ito Location: Leben Sendai SILVISTA 102, 4-4 Teppocho-higashi, Miyagino-ku, Sendai City, Miyagi Prefecture Phone Number: 022-393-5675

[Inner Beauty Salon Esthe Pro Labo Store Information]

https://innerbeautysalon.jp/ Hokkaido Area: Sapporo Tohoku Area: Sendai Loft Kanto Area: Ginza / Marunouchi / Aoyama / Roppongi / Shinjuku / Shinjuku South Exit / Nihonbashi / Azabudai / Jiyugaoka / Takasaki / Kawaguchi / Utsunomiya Hokuriku Area: Niigata Tokai Area: Nagoya / Shizuoka Kansai Area: Tennoji / Shinsaibashi / Umeda / Kyoto / Kobe Kyushu Area: Tenjin / Kumamoto / Okinawa

[Currently Recruiting Franchise Affiliates]

We are developing an FC (Franchise) business where affiliates join our FC to operate the Inner Beauty Salon Esthe Pro Labo. In addition, we are looking for corporate clients to deploy FC affiliated stores in designated areas nationwide.

In today's era of the 100-year lifespan, the need for beauty and health is growing increasingly. In fact, businesses related to healthcare and wellness are drawing attention as continuously growing markets, and it is predicted that the domestic healthcare market will grow into a huge 37 trillion yen market by 2030.

On the other hand, there are not a few people who are worried about how to achieve their own beauty and health. In order to resolve the concerns of more customers and respond to their desires, we are waiting for corporate clients who share our vision and will deploy FC affiliated stores.

We provide affiliated stores with our inner beauty salon's sales, counseling, and educational know-how, as well as stores utilizing branding strategies. In addition, as the FC headquarters, we support the deployment of FC stores taking advantage of characteristics combined with the corporate client's main business, and the introduction to the counseling sales business as a new business. We also hold briefing sessions, so please see the following page for details. https://innerbeautysalon.jp/fc/

[Company Profile]

Pro Labo Holdings Co., Ltd. Representative: Hiroyuki Sasaki Location: 7F THE ITOYAMA TOWER, 3-7-18 Mita, Minato-ku, Tokyo Established: September 2002 Capital: 33 million yen Business Details: Manufacturing and sales of inner beauty products such as enzyme drinks Operation of Inner Beauty Salon Esthe Pro Labo Research business on mitochondria and sirtuin genes (longevity genes) Research business related to sleep Company Website: https://prolabo.co.jp/ Brand: https://www.esthepro-labo.com/ Product List: https://www.esthepro-labo.com/products/

▼ Esthe Pro Labo Official SNS

Instagram: https://www.instagram.com/estheprolabo_official/ Facebook: https://www.facebook.com/estheprolabo YouTube: https://www.youtube.com/@estheprolabo_official TikTok: https://www.tiktok.com/@estheprolabo.official