Key facts
- <SUQQU> Serum Experience Campaign for 'AQUFONS' and 'VIALUME' Skincare Lines
- SUQQU is launching a campaign to experience their skincare serums.
- Date: March 29, 2026
Direct answer
SUQQU is launching a campaign to experience their skincare serums.
- Citation
- <SUQQU> Serum Experience Campaign for 'AQUFONS' and 'VIALUME' Skincare Lines (March 29, 2026)
- Source
- PR Times
- Date
- March 29, 2026
SUQQU is launching a campaign to experience their skincare serums.
NQ 56/100
📋 Article Processing Timeline
- 📰 Published: March 29, 2026 at 16:52
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1396h 34m after Published)
EQUIP Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative: Masayuki Akahori), the company behind the cosmetics brand 'SUQQU,' will launch a campaign starting Friday, April 3, 2026, at all SUQQU counters nationwide and the SUQQU Official Online Shop*¹. The campaign invites customers to experience the serums from the 'AQUFONS' skincare line, which leads to hydrated, translucent, and glowing skin, and the 'VIALUME' line, SUQQU's premier aging care*² line.
SUQQU's skincare philosophy is 'serum-first.' By filling fresh, post-cleansing skin with the moisture of a serum, the skin is prepared to better absorb subsequent lotions and emulsions. Even when skin feels rough due to dryness, SUQQU's serums penetrate the stratum corneum the moment they are applied, leading to hydrated, glowing skin.
In this campaign, to allow more customers to try the serums that form the foundation of SUQQU's skincare, those who purchase a specified amount or more, including at least one eligible item, will receive a mini-size serum and an original pouch.
◆ Details of SUQQU Skincare Lines
■ AQUFONS Line
A skincare line designed to create 'clear, translucent glow'*³ through a multi-faceted approach to dullness and hydration caused by dryness. It specializes in moisturizing care, which is essential for translucent, glowing skin, leading to a hydrated and clear complexion.
■ VIALUME Line
SUQQU's premier aging care*¹ line that carefully layers moisture and light to instill, circulate, and nurture a glow. It simultaneously cares for the five elements necessary for mature, glowing skin—'moisture,' 'firmness,' 'translucency'*³, 'brightness'*³, and 'texture'—to lead to skin with elegance and suppleness.
*¹ The SUQQU Official Online Shop campaign is limited to the AQUFONS line.
*² Moisturizing care for aging gracefully.
*³ A glow that is full of moisture, bright, and translucent.
*⁴ Due to hydration.
■ Campaign Overview
1. Purchase 16,500 yen (tax included) or more, including at least one item from the AQUFONS line, to receive an AQUFONS Smooth Renew Serum (10mL)...
FAQ
What is the SUQQU Serum Experience Campaign about and when does it start?
The SUQQU Serum Experience Campaign invites customers to try serums from the AQUFONS and VIALUME skincare lines. It begins on Friday, April 3, 2026.
Which SUQQU skincare lines are featured in this serum experience campaign?
The campaign features the AQUFONS line, which focuses on hydration for translucent, glowing skin, and the VIALUME line, SUQQU's premier aging care line.
What is SUQQU's core skincare philosophy mentioned in the article?
SUQQU's skincare philosophy is 'serum-first.' This means applying a serum to fresh, post-cleansing skin to enhance moisture absorption for subsequent products.
What benefits do customers receive when participating in the campaign?
Customers who purchase a specified amount or more, including at least one eligible item, will receive a mini-size serum and an original pouch.
What are the key characteristics of the AQUFONS and VIALUME skincare lines as described?
The AQUFONS line aims for 'clear, translucent glow' through hydration and addressing dullness. The VIALUME line is SUQQU's premier aging care line, layering moisture and light to nurture glow by caring for moisture, firmness, translucency, brightness, and texture.
Back to Newsroom (76)