40% of V-livers are 'Currently Employed Company Workers'. Is the 'Avatar Side Job' That Doesn't Require Showing Face Becoming Established as a New Career Formation for Cautious Company Employees?
A survey by V-liver agency Linear revealed that approximately 40% of V-livers are currently employed company workers, with the avatar side job becoming established as a new career formation for cautious employees.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 20:00
V-liver agency "Linear" (Headquarters: Shibuya-ku, Tokyo; Representative: Sho Ishii) conducted an "Activity Status Survey" targeting its affiliated V-livers. The results revealed that approximately 40% of V-livers are currently employed company workers, engaging in "side jobs and self-realization through avatars" while balancing their main jobs. Furthermore, "Customer Service/Sales" was the most common job type, indicating a trend towards new ways of working where interpersonal skills are transferred to the digital space.
■ Survey Result Topics
1. "1 in 2.5 people (42%)" of V-livers are currently employed company workers. Contrary to the image of being centered around students and freelancers, regular company employees are successively entering as a "second career."
2. The top job type for company worker V-livers is "Customer Service/Sales (28%)." Communication skills and the spirit of "omotenashi" (hospitality) cultivated in these roles are highly compatible with captivating streamer activities.
3. "Desk workers" such as administrative, sales, and IT professionals also make up about 20%. Company employees who spend their days at a PC now perform as entertainers in the evenings, embodying an avatar. This suggests a mental care effect through switching on and off.
4. The most common activity time is "9 PM to 12 AM." They utilize about 2-3 hours of spare time per day. The avatar resolves the "risk of being identified" that makes company employees hesitate about side jobs, and it is becoming established as a "time-efficient side job."
For more details on the V-liver situation, please see the article below.
https://linear-v.com/news/5873/
■ Detailed Survey Results
1. [Job Type Breakdown] V-livers are becoming a "new main battleground for company employees." Customer service is the most common, with participation from specialized professions.
When asked about their current occupation, 42% responded "company employee (full-time, contract, or temporary)." Further, a detailed examination of the specific job types of company worker V-livers revealed the following realities.
"Customer Service" is Overwhelmingly #1 (approx. 28%): Digital Transfer of Interpersonal Skills
The most common type of V-liver was those engaged in customer service and sales (retail, food service, etc.). It is evident that the communication skills and meticulous attention to listeners cultivated daily are powerful assets in streaming activities.
"Desk Workers" are Also Strong (approx. 19%): Refreshing through On/Off Switching
Combining administrative/back-office, sales, and IT-related professions, they account for about 20%. This group, whose daytime work involves little human interaction or high-pressure tasks, tends to maintain mental balance by expressing themselves emotionally in the evenings as an avatar, embodying "another personality."
Participation by Diverse "Specialized Professions": A Platform Tolerating Diverse Lifestyles
Professionals in highly specialized fields such as construction management, architectural engineering, ranch staff, and game debuggers are also active. This serves as proof that the V-liver industry provides a "place where one can be oneself," regardless of background.
2. Why do Company Employees Choose V-livers? "Anonymity" and "Ease of Access" Encourage Cautious Individuals
In free-response answers, many company worker V-livers provided feedback such as:
"While side jobs are not prohibited, I want to avoid standing out by showing my face. With an avatar, I can participate with peace of mind."
"It's refreshing to connect with society as my true self (character), different from my corporate self."
"The low initial investment and the ease of streaming from home with just a smartphone are suitable for busy company employees."
3. Monetization through "Time-Efficient Activities" of 2-3 Hours a Day. Utilizing Late-Night Spare Time
Regarding activity hours, many company worker V-livers stream during late-night hours "after 9 PM," with an average activity time of about 2-3 hours per day. This establishes a rational side job style that emphasizes time performance (taipa), such as communicating with listeners during commutes or between household chores.
For more details on the V-liver situation, please see the article below.
https://linear-v.com/news/5873/
■ Analysis: Is V-liver the Optimal Side Job for Cautious Japanese People?
The results of this survey clearly show that V-livers have transcended the realm of mere entertainment and have become an extremely effective option for side jobs and self-realization for "cautious company employees" who want to "prevent being identified" and "avoid tarnishing their careers." In today's "age of the individual," by having an avatar as a "shield," a "hybrid lifestyle" of utilizing one's skills to earn income authentically while belonging to an organization is expected to accelerate further.
Linear will continue to provide an environment where V-livers from diverse backgrounds can work with peace of mind and support their new career formation.
■ Survey Outline
Target: V-livers affiliated with V-liver agency "Linear"
Survey Period: November 1, 2025 - November 18, 2025
Survey Method: Internet-based questionnaire survey
Valid Responses: 164
■ About V-liver Agency "Linear"
Agency Name: V-liver Agency "Linear"
Location: 16F, WeWork Link Square Shinjuku, 5-27-5 Sendagaya, Shibuya-ku, Tokyo 151-0051
Representative: Director Sho Ishii
Official Website: https://linear-v.com/
V-liver Professional Media: https://linear-v.com/media/
■ About Enterfans Inc.
Operating Company: Enterfans Inc.
Location: 16F, WeWork Link Square Shinjuku, 5-27-5 Sendagaya, Shibuya-ku, Tokyo 151-0051
Representative: Representative Director Takuya Nakagawa
Business Description: Operation of V-liver agency "Linear", liver management business.
Official Website: https://enterfans.tokyo/
Liver Agency Specialized Media: https://enterfans.tokyo/media/
[Contact for Inquiries]: Enterfans Inc. Public Relations
Email Address: info@enterfans.tokyo
Keywords: V-liver, live streaming, survey, occupation, Gen Z, side job, VTuber, influencer, reality survey, liver
■ Survey Result Topics
1. "1 in 2.5 people (42%)" of V-livers are currently employed company workers. Contrary to the image of being centered around students and freelancers, regular company employees are successively entering as a "second career."
2. The top job type for company worker V-livers is "Customer Service/Sales (28%)." Communication skills and the spirit of "omotenashi" (hospitality) cultivated in these roles are highly compatible with captivating streamer activities.
3. "Desk workers" such as administrative, sales, and IT professionals also make up about 20%. Company employees who spend their days at a PC now perform as entertainers in the evenings, embodying an avatar. This suggests a mental care effect through switching on and off.
4. The most common activity time is "9 PM to 12 AM." They utilize about 2-3 hours of spare time per day. The avatar resolves the "risk of being identified" that makes company employees hesitate about side jobs, and it is becoming established as a "time-efficient side job."
For more details on the V-liver situation, please see the article below.
https://linear-v.com/news/5873/
■ Detailed Survey Results
1. [Job Type Breakdown] V-livers are becoming a "new main battleground for company employees." Customer service is the most common, with participation from specialized professions.
When asked about their current occupation, 42% responded "company employee (full-time, contract, or temporary)." Further, a detailed examination of the specific job types of company worker V-livers revealed the following realities.
"Customer Service" is Overwhelmingly #1 (approx. 28%): Digital Transfer of Interpersonal Skills
The most common type of V-liver was those engaged in customer service and sales (retail, food service, etc.). It is evident that the communication skills and meticulous attention to listeners cultivated daily are powerful assets in streaming activities.
"Desk Workers" are Also Strong (approx. 19%): Refreshing through On/Off Switching
Combining administrative/back-office, sales, and IT-related professions, they account for about 20%. This group, whose daytime work involves little human interaction or high-pressure tasks, tends to maintain mental balance by expressing themselves emotionally in the evenings as an avatar, embodying "another personality."
Participation by Diverse "Specialized Professions": A Platform Tolerating Diverse Lifestyles
Professionals in highly specialized fields such as construction management, architectural engineering, ranch staff, and game debuggers are also active. This serves as proof that the V-liver industry provides a "place where one can be oneself," regardless of background.
2. Why do Company Employees Choose V-livers? "Anonymity" and "Ease of Access" Encourage Cautious Individuals
In free-response answers, many company worker V-livers provided feedback such as:
"While side jobs are not prohibited, I want to avoid standing out by showing my face. With an avatar, I can participate with peace of mind."
"It's refreshing to connect with society as my true self (character), different from my corporate self."
"The low initial investment and the ease of streaming from home with just a smartphone are suitable for busy company employees."
3. Monetization through "Time-Efficient Activities" of 2-3 Hours a Day. Utilizing Late-Night Spare Time
Regarding activity hours, many company worker V-livers stream during late-night hours "after 9 PM," with an average activity time of about 2-3 hours per day. This establishes a rational side job style that emphasizes time performance (taipa), such as communicating with listeners during commutes or between household chores.
For more details on the V-liver situation, please see the article below.
https://linear-v.com/news/5873/
■ Analysis: Is V-liver the Optimal Side Job for Cautious Japanese People?
The results of this survey clearly show that V-livers have transcended the realm of mere entertainment and have become an extremely effective option for side jobs and self-realization for "cautious company employees" who want to "prevent being identified" and "avoid tarnishing their careers." In today's "age of the individual," by having an avatar as a "shield," a "hybrid lifestyle" of utilizing one's skills to earn income authentically while belonging to an organization is expected to accelerate further.
Linear will continue to provide an environment where V-livers from diverse backgrounds can work with peace of mind and support their new career formation.
■ Survey Outline
Target: V-livers affiliated with V-liver agency "Linear"
Survey Period: November 1, 2025 - November 18, 2025
Survey Method: Internet-based questionnaire survey
Valid Responses: 164
■ About V-liver Agency "Linear"
Agency Name: V-liver Agency "Linear"
Location: 16F, WeWork Link Square Shinjuku, 5-27-5 Sendagaya, Shibuya-ku, Tokyo 151-0051
Representative: Director Sho Ishii
Official Website: https://linear-v.com/
V-liver Professional Media: https://linear-v.com/media/
■ About Enterfans Inc.
Operating Company: Enterfans Inc.
Location: 16F, WeWork Link Square Shinjuku, 5-27-5 Sendagaya, Shibuya-ku, Tokyo 151-0051
Representative: Representative Director Takuya Nakagawa
Business Description: Operation of V-liver agency "Linear", liver management business.
Official Website: https://enterfans.tokyo/
Liver Agency Specialized Media: https://enterfans.tokyo/media/
[Contact for Inquiries]: Enterfans Inc. Public Relations
Email Address: info@enterfans.tokyo
Keywords: V-liver, live streaming, survey, occupation, Gen Z, side job, VTuber, influencer, reality survey, liver
FAQ
What does it mean that 40% of V-livers are company employees?
It means that in a survey by V-liver agency Linear, 42% of respondents were currently employed company workers (full-time, contract, or temporary). This indicates that V-liver activities are expanding beyond students and part-timers to include general working adults with main jobs.
Why do company employees choose to be V-livers with avatars instead of showing their faces?
The main reasons cited are the high level of anonymity that avoids violating side job prohibition rules and the risk of being identified in their main job, the ability to express their 'true selves' for self-fulfillment, and the ease of starting with just a smartphone.
What can be said about future work styles based on these survey results?
It suggests that activities through avatars, such as V-livers, are becoming established as 'time-efficient' (taipa) side jobs that can be balanced with main jobs, particularly for cautious company employees. A hybrid work style utilizing individual skills is expected to advance.