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SEKAI NO OWARI 15th Anniversary x Lawson Group Collaboration Project Launch

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jun 12, 2026 3:01 AM ・ Updated Jun 14, 2026 2:14 PM ・ 2 min read ・ Source: PR TIMES

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⚡ Key Points

To celebrate the 15th anniversary of SEKAI NO OWARI's debut, Lawson Group is launching a collaboration project featuring exclusive merchandise, special song benefits, and pop-up events at HMV stores.

To celebrate the 15th anniversary of SEKAI NO OWARI's debut, Lawson Group is launching a collaboration project featuring exclusive merchandise, special song benefits, and pop-up events at HMV stores.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Jun 12, 2026

As SEKAI NO OWARI reaches its 15th anniversary since its major debut in 2026, Lawson Group (Lawson Entertainment, Lawson United Cinemas, Lawson) is launching the 'SEKAI NO OWARI 15th Anniversary x Lawson Group Special Collaboration' to celebrate this milestone.

This project includes the sale of exclusive goods and select official merchandise commemorating the Dome Tour 2026 'THE CINEMA' to be held in July and August. Exclusive items include acrylic clocks, accessory stands, pouches, and limited-color T-shirts.

Pre-orders will start on Monday, June 15, at 20:00 via Loppi terminals at Lawson stores nationwide and HMV&BOOKS online.

Furthermore, pop-up events will be held at HMV stores in Osaka and Tokyo, featuring merchandise sales and exhibitions.

[HMV Store POP UP] - Osaka: HMV&BOOKS NAMBA (July 7–July 22) - Tokyo: HMV&BOOKS SHIBUYA 5F (August 11–August 26)

FACT BOX

Source: PR TIMES
Category: キャンペーン

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jun 12, 2026 3:01 AM — Distributor PR TIMES
Collected　Jun 11, 2026 6:21 PM
AI structured & analyzed　Jun 12, 2026 4:30 AM
Desk-reviewed & published　Jun 12, 2026 3:01 AM

FAQ

What is the significance of SEKAI NO OWARI's 15th anniversary collaboration with Lawson Group?

The collaboration celebrates SEKAI NO OWARI's 15th anniversary with exclusive merchandise and special benefits.

Which brand is partnering with SEKAI NO OWARI for their 15th anniversary celebration in 2024?

Lawson Group is partnering with SEKAI NO OWARI for their 15th anniversary celebration in 2024.

Where will the SEKAI NO OWARI x Lawson Group pop-up events be held?

The pop-up events will be held at HMV stores as part of the collaboration project.

What kind of benefits are offered in the SEKAI NO OWARI x Lawson Group project?

Special song benefits and exclusive merchandise are offered in the collaboration project.

How many years has SEKAI NO OWARI been active as of the Lawson Group collaboration launch?

SEKAI NO OWARI has been active for 15 years as of the Lawson Group collaboration launch.

Cite this article — HOW TO CITE

Washin AI News Desk“SEKAI NO OWARI 15th Anniversary x Lawson Group Collaboration Project Launch”AI News by Washin Village（和心村）, Jun 12, 2026. https://aeo.washinmura.jp/ai/ent-lawson-co-jp-2/en/news/2026-06-11-sekai-no-owari-15%E5%91%A8%E5%B9%B4-%E3%83%AD%E3%83%BC%E3%82%BD%E3%83%B3%E3%82%B0%E3%83%AB%E3%83%BC%E3%83%97-sekai-no-ow

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