14 years of indomitable spirit. Creating a 'world where the truth of quality is proven' with 'Kumihimo Trace' originating from Kobe
ENJI Inc. announced its April Dream to create a world where the passion of wine producers reaches consumers in perfect condition, guaranteed by their traceability system 'Kumihimo Trace'.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 08:59
- 🔍 Collected: April 2, 2026 at 09:03 (3 min after Published)
- 🤖 AI Analyzed: April 21, 2026 at 06:53 (453h 50m after Collected)
We support April Dream, an initiative that makes April 1st a day to broadcast dreams. This press release outlines the dream of Ryoji Yasui, CEO of ENJI Inc.
I want to create a "world where the maker's thoughts are naturally delivered."
As a wine merchant, I broadcast this dream to the world. A wine made with the soul of a producer who cultivated the soil and cherished the grapes. I want to create a world where the feelings residing in every drop are delivered exactly as they are, in their best condition. A world where this is not a "special value" but a "matter of course." This is not about correcting fraud. It's not about suspecting anyone. It is purely an "infrastructure of love to deliver the maker's thoughts straight." I will pour all my passion into creating a world where such sincerity circulates.
■ The "authentic value" taught by a glass of wine
In the past, I developed atopic dermatitis due to stress and almost gave up on the wine I loved. Staring at my rough skin and feeling despair, what saved me was a single bottle of wine delivered by my wine mentor. Kept fresh based on scientific evidence and served in the same condition as when drinking at the winery, that wine gave me a refreshing sense of emotion.
"Authentic things have the power to make people happy."
I want to deliver that joy to the world. And I want to make it an everyday value, not a special experience.
That is the origin of my passion.
■ 14 years of accumulated challenges and trust
The days when I strictly learned brand marketing from my seniors at a major hair color manufacturer. My days in the first league of the university's athletic tennis club...
I want to create a "world where the maker's thoughts are naturally delivered."
As a wine merchant, I broadcast this dream to the world. A wine made with the soul of a producer who cultivated the soil and cherished the grapes. I want to create a world where the feelings residing in every drop are delivered exactly as they are, in their best condition. A world where this is not a "special value" but a "matter of course." This is not about correcting fraud. It's not about suspecting anyone. It is purely an "infrastructure of love to deliver the maker's thoughts straight." I will pour all my passion into creating a world where such sincerity circulates.
■ The "authentic value" taught by a glass of wine
In the past, I developed atopic dermatitis due to stress and almost gave up on the wine I loved. Staring at my rough skin and feeling despair, what saved me was a single bottle of wine delivered by my wine mentor. Kept fresh based on scientific evidence and served in the same condition as when drinking at the winery, that wine gave me a refreshing sense of emotion.
"Authentic things have the power to make people happy."
I want to deliver that joy to the world. And I want to make it an everyday value, not a special experience.
That is the origin of my passion.
■ 14 years of accumulated challenges and trust
The days when I strictly learned brand marketing from my seniors at a major hair color manufacturer. My days in the first league of the university's athletic tennis club...
FAQ
What is Kumi-shirabe?
A quality traceability system that records the transportation history of wine and proves that it is managed for freshness based on scientific evidence.
What is the world that ENJI Corporation aims to achieve?
A world where the passion and dedication of wine producers is delivered to consumers in its best condition, as a matter of course, through an 'infrastructure of love'.
Why did the company start this business?
Because the CEO, Mr. Anju, had a personal experience of being saved by the 'true value' of wine that was properly freshness managed when he suffered from atopic dermatitis.