BUYMA Launches Coupon Stacking Feature: Double Discounts with BUYMA Coupons and Personal Shopper Coupons for Enhanced Shopping Experience

Enigmo Inc. (CEO: Masahiro Suda, Headquarters: Minato-ku, Tokyo, TSE Prime: Stock Code 3665), which operates the specialty marketplace "BUYMA," has started offering a coupon stacking feature. Previously, only one coupon could be used per item. With this update, users can now combine a BUYMA coupon with a coupon issued independently by a personal shopper (seller). This change was implemented to optimize the coupon usage experience and enhance convenience, responding to the diversifying purchasing behaviors of users and their need for more flexible discount options. When a personal shopper coupon is available for an item, it is automatically applied in the cart. After the first coupon (personal shopper coupon) is successfully applied, a second coupon entry field appears, allowing users to apply a BUYMA coupon if it meets the conditions. Coupon stacking is possible when both the BUYMA coupon and the personal shopper coupon meet their respective usage conditions. The cart screen design has also been improved to make it easier to check coupon validity, discount amounts, and application status. BUYMA is a marketplace where users can purchase fashion items from around the world from over 240,000 personal shoppers residing in various countries. It has over 12.01 million members and handles over 20,000 brands.